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The World Looks Different When Children Decide for Themselves
Source: https://www.media-marketing.com/vijesti/svijet-izgleda-drugacije-kada-djeca-odlucuju-sama/
Goal: To empower children with the freedom to make small decisions
Claim: Set Them Free with Dairylea
Media: Television, BVOD, online video, YouTube, social media
Summary: The campaign 'A World of Their Own' by Dairylea showcases a girl exploring her surroundings independently while enjoying Dairylea Dunkers, highlighting the balance between freedom and parental supervision. The 30-second film captures her imaginative journey and decision-making process while her mother is present to provide support. The campaign aims to enhance children's confidence through simple choices and is set to air in the UK and Ireland until the end of September.
