Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Out Look: Big Brands Trust in Out of Home

Brand: Grenade

Campaign: Soft Core Range Launch

Source: https://www.adworld.ie/2026/10/16/out-look-big-brands-trust-in-out-of-home/

Goal: To promote the launch of the new Soft Core range

Claim: Each 50g bar contains 15g of protein and less than 2g of sugar

Media: Out of Home (OOH)

Summary: Grenade is launching its new Soft Core range with a national out-of-home campaign planned by Spark Foundry and PML. The range includes three flavors: Double Chocolate, Chocolate Peanut Butter, and Golden Caramel, following the success of a limited-edition offering earlier this year.

Ireland

Kenco Brings New Jewel Jar to Life with High-Impact OOH Campaign

Brand: Kenco

Campaign: Jewel Jar Nationwide OOH Campaign

Source: https://www.adworld.ie/2026/10/02/kenco-brings-new-jewel-jar-to-life-with-high-impact-ooh-campaign/

Goal: To connect with consumers and promote the new premium Jewel Jar.

Claim: Uplift the Everyday

Media: Out-of-home, experiential activations, transport media

Summary: Kenco has launched a nationwide out-of-home campaign to promote its new premium Jewel Jar, featuring high-impact special builds, experiential activations, and a full takeover of Heuston Station. The campaign revolves around the brand platform 'Uplift the Everyday' and includes immersive sampling experiences with a sensory mural activation and a bespoke installation on Aungier Street in Dublin.

brand refresh Coffee experiential Out of Home

Portugal

JCDecaux Made the Summer of 2026 a Stage for OOH Creativity

Brand: Vigor, Oreo, Pepsi, Oliveira da Serra, McDonald’s, Sagres, Lipton, Jaguar Land Rover

Campaign: Mergulho Perfeito, Strawberries ’N Cream, Squiz, World Menu Heist

Source: https://www.imagensdemarca.pt/artigo/jcdecaux-fez-do-verao-de-2026-um-palco-de-criatividade-ooh-eis-as-7-campanhas-que-nao-passaram-despercebidas/

Goal: To engage consumers through immersive and impactful experiences

Claim: Experience the perfect dip

Media: Out-Of-Home (OOH), mupis, large formats, digital screens

Summary: The summer of 2026 showcased numerous national and international brands leveraging JCDecaux's multi-environment and multi-format solutions for creative Out-Of-Home (OOH) campaigns that went beyond mere visibility. Key activations included Vigor and Oreo's 'Mergulho Perfeito' at major shopping centers, an immersive experience pairs with national mupis and special placements in Lisbon, highlighting the role of OOH in creating memorable brand interactions.

brand engagement immersive experience Out of Home summer campaign

Ireland

Out Look: Sky Sports breaks into Premier League season

Brand: Sky Sports

Campaign: Your home of football

Source: https://www.adworld.ie/2026/08/14/out-look-sky-sports-breaks-into-premier-league-season/

Goal: Build anticipation for the new Premier League season

Claim: Your home of football

Media: Out of Home advertising, digital roadside and retail formats

Summary: Sky Sports is launching a campaign under the 'Your home of football' platform to promote the upcoming Premier League season. The OOH campaign features recognizable football players and utilizes creative formats that extend beyond conventional advertising. The campaign includes special installations in Dublin and mobile advertisements near Croke Park, enhancing visibility and engagement during matchday events. PML Group's research supports the effectiveness of innovative OOH formats in capturing attention and driving brand memorability.

advertising campaign launch Football Out of Home Sky Sports

New Zealand

QMS NZ revives The Victoria as an Auckland landmark

Brand: QMS NZ

Campaign: The Victoria relaunch

Source: https://stoppress.co.nz/news/media/qms-nz-revives-the-victoria-as-an-auckland-landmark/

Goal: To enhance out of home advertising through advanced digital technology

Claim: High-impact digital landmarks for effective audience connection

Media: Digital billboard

Summary: QMS NZ has launched a revitalized version of The Victoria, a prominent digital billboard in Auckland, featuring an advanced Daktronics screen. Positioned at a busy intersection, it aims to capture commuter flows and engage a diverse audience, while contributing to the city’s transformation. TVNZ is the exclusive launch partner for this digital asset.

Auckland billboard Digital Advertising Out of Home

Ireland

Out Look: RT Sport Has the Final Word with LIVEPOSTER

Brand: RTÉ Sport

Campaign: Summer of Sport

Source: https://www.adworld.ie/2026/07/24/out-look-rte-sport-has-the-final-word-with-liveposter/

Goal: To carry sports outcomes beyond broadcast and into public awareness.

Media: Digital Out of Home, Digital Bridges, Digital 6 Sheets, Transvision, Billboard

Summary: RTÉ Sport's Summer of Sport campaign utilized dynamic Digital Out of Home advertising to communicate the outcomes of major sporting events immediately to the public. Following the All-Ireland Senior Hurling Final and the FIFA World Cup final, celebratory creative messages appeared on digital screens across Dublin, strategically placed to engage audiences as they traveled from the events, reinforcing the connection between the sporting experience and public celebration.

Digital Advertising Out of Home sports marketing

Ireland

The Reminder Effect: Memory Meets the Moment

Brand: PML Group

Campaign: Reminder Effect

Source: https://www.adworld.ie/2026/07/03/the-reminder-effect-memory-meets-the-moment/

Goal: To explore how advertising memory can influence consumer behavior.

Claim: A reminder at the right moment can influence what they buy, visit or do.

Media: Out of Home (OOH)

Summary: The article discusses the second wave of PML Group's Reminder Effect research, highlighting how advertising memory becomes more active during specific contextual moments. Findings indicate that outdoor advertising plays a crucial role in reminding consumers of brands when relevant, significantly influencing their purchasing behavior. The research shows that the context in which an ad is encountered enhances its impact, making it more useful for decision-making.

advertising consumer behavior Out of Home