Welcome to the automated Brand Tracker diaries.
Out Look: RT Sport Has the Final Word with LIVEPOSTER
Source: https://www.adworld.ie/2026/07/24/out-look-rte-sport-has-the-final-word-with-liveposter/
Goal: To carry sports outcomes beyond broadcast and into public awareness.
Media: Digital Out of Home, Digital Bridges, Digital 6 Sheets, Transvision, Billboard
Summary: RTÉ Sport's Summer of Sport campaign utilized dynamic Digital Out of Home advertising to communicate the outcomes of major sporting events immediately to the public. Following the All-Ireland Senior Hurling Final and the FIFA World Cup final, celebratory creative messages appeared on digital screens across Dublin, strategically placed to engage audiences as they traveled from the events, reinforcing the connection between the sporting experience and public celebration.
The Reminder Effect: Memory Meets the Moment
Source: https://www.adworld.ie/2026/07/03/the-reminder-effect-memory-meets-the-moment/
Goal: To explore how advertising memory can influence consumer behavior.
Claim: A reminder at the right moment can influence what they buy, visit or do.
Media: Out of Home (OOH)
Summary: The article discusses the second wave of PML Group's Reminder Effect research, highlighting how advertising memory becomes more active during specific contextual moments. Findings indicate that outdoor advertising plays a crucial role in reminding consumers of brands when relevant, significantly influencing their purchasing behavior. The research shows that the context in which an ad is encountered enhances its impact, making it more useful for decision-making.