Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

City Rail Link meets New Zealand Fashion Week in new Thompson Spencer campaign

Campaign: Auckland in style. Tāmaki Makaurau in motion

Source: https://stoppress.co.nz/campaigns/city-rail-link-meets-new-zealand-fashion-week-in-new-thompson-spencer-campaign/

Goal: Showcase public transport as a stylish way to move around Auckland

Claim: The City Rail Link is about connecting people to the best of Auckland

Media: YouTube, Meta, TikTok

Summary: Auckland Transport and Thompson Spencer have launched a campaign for New Zealand Fashion Week, showcasing public transport as a stylish and convenient way to navigate the city. The initiative features models transitioning from everyday commuters to runway icons, promoting the newly developed Te Waihorotiu Station and celebrating NZFW’s 25th anniversary. The campaign emphasizes the role of the City Rail Link in connecting Aucklanders to cultural events.

New Zealand

SCG and dish finalists in Auckland Business Awards

Brand: SCG

Campaign: dish magazine marketing effort

Source: https://stoppress.co.nz/awards/scg-and-dish-finalists-in-auckland-business-awards/

Goal: To showcase SCG's excellence in sustainability and marketing

Claim: Recognising innovation and creativity in business

Media: Social media, print

Summary: SCG and food magazine dish have been named as finalists in the 2026 2degrees Auckland Business Awards for their commitment to sustainability and outstanding marketing efforts. SCG is recognized for its sustainable practices and the success of dish magazine under CEO Sarah Tuck, who noted significant growth in readership and sales. The awards aim to honor innovation in various business sectors.

Auckland business awards marketing New Zealand sustainability

New Zealand

QMS NZ revives The Victoria as an Auckland landmark

Brand: QMS NZ

Campaign: The Victoria relaunch

Source: https://stoppress.co.nz/news/media/qms-nz-revives-the-victoria-as-an-auckland-landmark/

Goal: To enhance out of home advertising through advanced digital technology

Claim: High-impact digital landmarks for effective audience connection

Media: Digital billboard

Summary: QMS NZ has launched a revitalized version of The Victoria, a prominent digital billboard in Auckland, featuring an advanced Daktronics screen. Positioned at a busy intersection, it aims to capture commuter flows and engage a diverse audience, while contributing to the city’s transformation. TVNZ is the exclusive launch partner for this digital asset.

Auckland billboard Digital Advertising Out of Home