Welcome to the automated Brand Tracker diaries.
Decarbonization: Enovos supports good resolutions for 2024 with binsfeld – adada
Goal: Promote decarbonization efforts
Claim: Support good resolutions
Summary: Enovos is backing positive resolutions for the year 2024, focusing on decarbonization and promoting sustainable practices through a campaign in collaboration with the agency binsfeld – adada.
Zeeman launches ‘Forever Shirt’: ‘We want to keep feeding the coolness’
Source: https://www.adformatie.nl/creatie/bureaus/zeeman-lanceert-forever-shirt
Goal: To maintain the coolness of the brand
Summary: Zeeman has launched the 'Forever Shirt' campaign, aiming to enhance the brand's image and sustain its cool factor among customers.
Finland criticizes Visit Sweden’s coolcation strategy – warns of unethical marketing
Goal: Promote tourism in Sweden as a cool alternative.
Claim: coolcation
Summary: Visit Sweden promotes Sweden to tourists with the 'coolcation' concept, while Helsinki Partners criticizes this strategy as unethical marketing. Visit Sweden defends its approach, stating it aims to meet new travel needs rather than exploit the climate crisis.
Angel Bay creates a real life restaurant inspired by the average Kiwi fridge
Goal: To inspire creative cooking with common household ingredients.
Claim: Showcase what the average Kiwi fridge and freezer are capable of.
Summary: Angel Bay has transformed a suburban home in Auckland into a pop-up burger bistro called 'Real Life Restaurant', inspired by the contents of the average Kiwi fridge. The menu features dishes created from common ingredients found in New Zealand households, promoting creativity in cooking and reducing food waste.
Counties Energy and The Y turn sponsorship into award-winning environmental action
Goal: To create genuine long-term impact through environmental education and restoration
Summary: Counties Energy, through its partnership with The Y Camp Adair, has launched the Counties Energy Nature’s Classroom program that has gained national and international recognition for its role in environmental education and restoration efforts at the Te Wairoa River. This initiative aims to engage students in sustainability practices while fostering a connection to the environment and improving local ecosystems.
Sogrape Reduces Emissions and Water Consumption and Accelerates Energy Transition
Goal: Reduce greenhouse gas emissions and improve sustainable resource management
Summary: Sogrape has reduced greenhouse gas emissions and water consumption while enhancing the use of renewable energy in its operations during 2025. The company has achieved a 13.2% reduction in emissions in Portugal and an 11.6% reduction in Spain. It also reports that 66.6% of the electricity consumed in Portugal was from renewable sources, and its water usage decreased by 40.5% per bottle due to investments in technology. The company is focused on innovation with 38 R&D projects and collaboration with over 200 entities to develop solutions for a more resilient wine sector, while also supporting social impact projects.
Sustainability for Family Businesses (KPMG and CEF Hold Workshop)
Source: https://infonegocios.biz/y-ademas/sostenibilidad-para-empresas-familiares-kpmg-y-cef-realizan-taller
Goal: To incorporate sustainability practices in family businesses
Claim: Sustainability is not just for large companies
Summary: KPMG Uruguay and the Family Business Center will hold an event on August 12 focused on sustainability and continuity in family businesses. The workshop aims to challenge the belief that sustainability is only for large corporations by demonstrating how family-owned businesses can adopt sustainable practices tailored to their scale and resources. Participants will learn to identify and strategically apply existing practices of sustainability to enhance business continuity and competitiveness.
EDP prepared to lead the future with the electrification of the economy
Goal: To share knowledge and envision the future
Summary: EDP is celebrating its 50 years in the context of a volatile geopolitical landscape marked by advances in artificial intelligence and the electrification of the economy. The company aims to honor its past while also focusing on imagining its future during the 'Imagine the Next 50 EDP Summit' event, which included various thought leaders discussing future transformations.
Inside Delicius’ New Campaign with Marketing Director Gabriele Testa: From Functional Product to Contemporary Choice with the Sea as a Common Thread
Goal: To strengthen the consideration of Delicius as a preferred brand.
Claim: Bringing the best of the sea to the table.
Media: Television, social media, point of sale, editorial collaborations
Summary: Delicius is evolving its communication strategy from merely promoting canned seafood to highlighting its products as a contemporary, nutritious choice connected to Mediterranean culture. The 2026 campaign aims to enhance brand relevance and preference by integrating three pillars: pleasure, nourishment, and sustainability, using a coherent messaging approach across various media channels.
Barcaffè Received Superbrands Croatia 2026 Status
Source: https://www.media-marketing.com/vijesti/barcaffe-dobio-status-superbrands-croatia-2026/
Goal: To establish trust and quality in the coffee market
Claim: Superbrands Croatia recognition reflects the trust built with consumers
Summary: Barcaffè has been awarded the status of Superbrands Croatia 2026, a recognition given to brands with significant market strength, reliability, and long-term consumer trust. This decision is based on evaluations from an independent expert council and consumer research. The recognition follows over five decades of Barcaffè's presence in the regional market, offering over 40 products, including ground coffee, beans, espresso, and cappuccino drinks. Marketing Director Tihana Vujčić stated that this recognition confirms their ability to grow alongside coffee lovers and emphasizes their commitment to producing quality products and experiences. Additionally, Barcaffè has invested in product traceability and sustainable packaging, being one of the first brands in the regional coffee industry to implement blockchain technology for product origin tracking. The brand also focuses on developing the barista scene through education and competitions.
ESS France launches the brand ESS – The economy in a better way
Goal: Promote a new brand focused on better economics
Claim: Economy in a better way
Summary: ESS France has launched its new brand aimed at improving the economy. The campaign emphasizes innovation and sustainability while seeking to engage with various stakeholders.
Unavoidable Second Glance at the Supermarket: Tatsuya Fujiwara’s ‘Face Lettuce’ by Ajinomoto Limited to 10,000 Units
Source: https://www.advertimes.com/20260722/article551237/
Goal: Reduce food waste by promoting lettuce consumption
Claim: Lettuce face of Tatsuya Fujiwara
Media: Social media (X)
Summary: Ajinomoto has launched a campaign featuring lettuce wrapped in packaging with the face of actor Tatsuya Fujiwara to encourage consumption and reduce food waste. The limited edition 'lettuce with Tatsuya Fujiwara's face' will be available in select supermarkets in Tokyo and Kansai regions. The campaign includes a QR code linking to recipes for using lettuce, as a response to disposal issues highlighted by a survey indicating many families have wasted lettuce in the past. Fujiwara's humorous commentary on the promotion adds to its appeal.
Bugaboo and Stella McCartney Launch Design Collection
Goal: To strengthen Bugaboo's position as a global premium brand in modern family mobility
Summary: Dutch brand Bugaboo has partnered with fashion house Stella McCartney to launch a limited edition design collection aimed at families, focusing on sustainability and innovation with materials like recycled polyester and bio-based materials. The collection is described as Bugaboo's most significant design effort in over a decade, reflecting a commitment to design-conscious and value-driven parenting. It will debut in September as part of a broader strategy to enhance Bugaboo's premium branding.
How Coach Made Its 85-Year-Old Brand Trendy Again
Goal: To modernize the brand's image and connect with younger audiences, especially Gen Z.
Media: Social media, university activations, experiential stores
Summary: Coach has successfully repositioned itself to appeal to Generation Z while retaining its traditional customer base. The brand reported a 31% increase in sales and has focused on building community through innovative campaigns like 'Revive Your Courage' featuring celebrity ambassadors and collaborations with prominent figures. Coach also promotes sustainable products through its Coachtopia sub-brand and leverages social media trends to stimulate interest.
The Peace Industry Forum Focuses on Sustainable Development: Cheng Kun Shares How ATUNAS Helps the Earth Breathe
Source: https://www.brain.com.tw/news/articlecontent?ID=53141&sort=
Goal: Promote sustainable practices in clothing production
Claim: Begin with the End in Mind
Summary: ATUNAS, a Taiwanese outdoor brand, is committed to sustainability and circular economy, as discussed by its chairman, Cheng Kun, during a recent forum. They have introduced ALL LOVE, Taiwan's first fully recyclable outdoor garment made from a single material, aiming to reduce textile waste and promote responsible production practices. ATUNAS has also established recycling stations and repair services in stores to encourage customers to participate in sustainability efforts.
Ocean Education: A Cultivation of Peace Skills
Source: https://www.brain.com.tw/news/articlecontent?ID=53142&sort=
Goal: To cultivate peace-building skills and global awareness in children.
Claim: Education is a foundation for peace.
Summary: The article discusses the OCEAN Global Island Citizens program implemented by Hoheng Ocean Experiment School in Penghu, aiming to educate children about the ocean as a pathway to global awareness and peace. The program emphasizes the interconnectedness of humanity through the ocean, fostering essential values such as coexistence, cooperation, sustainability, and responsibility for a shared future.
How HappyVore Broke the Record for the Largest Vegetarian Barbecue in the World
Goal: Set a world record for the largest vegetarian barbecue
Claim: None
Media: None
Summary: HappyVore achieved a world record by organizing the largest vegetarian barbecue, showcasing their commitment to plant-based food and community engagement. The event brought together a large number of participants to promote healthy and sustainable eating.
MarkCom launches FairProcess to sustainably evolve communication practices in Luxembourg
Goal: To sustainably evolve communication practices in the sector
Summary: MarkCom has launched the FairProcess initiative aimed at sustainably evolving the communication practices within the industry in Luxembourg, promoting better methods and standards.
QuestionMark accelerates its journey as a Benefit Company and sets new goals
Goal: Enhance sustainability and ESG compliance
Claim: Sustainability is a value to internalize and live daily
Summary: QuestionMark is increasingly focusing on sustainability as part of its business model, as evidenced by the publication of its Impact Report 2025. The report highlights the company's achievements in ESG matters, including a bronze medal from EcoVadis and a legal rating of ★★+. The agency is committed to reducing its environmental impact while promoting diversity and inclusion, with significant female representation in management. Additionally, QuestionMark supports social initiatives and invests in sustainable innovation through its involvement with JustonEarth.
The Unpredictability of Tomorrow
Source: https://www.imagensdemarca.pt/artigo/a-imprevisibilidade-do-amanha/
Goal: Increase sales of the new Nissan Leaf
Claim: Nissan leads the energy transition
Summary: The article discusses the unpredictability of the future economy and highlights various initiatives by companies including Nissan's launch of a new generation of the Nissan Leaf electric vehicle, which aims to expand its market presence. Other initiatives mentioned include a digital recycling assistant by Sociedade Ponto Verde and Lidl's program to support local producers.