Welcome to the automated Brand Tracker diaries.
Portuguese project wins Canon Young Champion of the Year at the Global Good Awards 2026
Goal: To recognize and promote young individuals making a positive impact on sustainability.
Claim: Inspiring others through positive impact.
Media: Hybrid event (London), newsletters
Summary: Sebastião Mendonça and Marta Bernardino developed an autonomous robot capable of planting trees in steep and inaccessible terrains, winning the Canon Young Champion of the Year award at the Global Good Awards 2026. Their project, Trovador, aims to address the challenges of reforesting areas affected by fires, using technology to make the recovery of difficult-to-access forest areas faster and safer. The initiative has received international recognition, including support from National Geographic and UNEP.
Emilie Överdahl Becomes a Major Winner in This Year’s Edition of Sweden’s Best Marketing Managers
Goal: Strengthen the brand's positioning as a premium brand focused on sustainability and safety
Claim: Embracing the future with safety and reliability
Media: Documentary films from factories and test centers
Summary: Emelie Överdahl, leading Volvo Cars, has been named Sweden's Best Marketing Manager in 2026 after successfully rebranding electric cars while maintaining the brand's heritage. Her leadership resulted in a clear positioning towards sustainability and safety, which was reflected in the emotionally resonant EX60 launch campaign that tackled consumer range anxiety. The brand has effectively combined long-term image building with innovative marketing strategies.
Lumo’s e3 brings real-time carbon reduction to DOOH in NZ
Source: https://stoppress.co.nz/news/lumos-e3-brings-real-time-carbon-reduction-to-dooh-in-nz/
Goal: Reduce carbon emissions in digital out of home advertising
Claim: Real-time carbon reduction in DOOH
Media: Digital Out of Home (DOOH)
Summary: Lumo, in collaboration with Cruxx and Latch, has introduced a carbon-aware bidding system called e3 for digital out of home advertising in New Zealand. This system, supported by media agency MBM and Meridian, evaluates the carbon efficiency of screen bids in real time, allowing advertisers to prioritize lower-emission placements dynamically. The solution addresses the need for real-time emission reduction strategies as campaigns run, improving the carbon footprint of media plans significantly.
The! Award 2026: 31 Projects Compete for Regional Communication Awards
Goal: Advocacy for a ban on consumer fireworks using artificial intelligence
Media: Digital communication, social media, artificial intelligence
Summary: The article discusses the finalists of the the! award 2026, which includes 31 projects competing in various categories related to public relations and communication in Southeast Europe. Among the finalists is a campaign titled 'The Animal Uprising' by Premium Pet and Represent Communications that advocates for a ban on consumer fireworks using artificial intelligence. The award aims to recognize quality projects and improve professional standards in the field.
Lisa Possne Frisell Exhibits at Gallery Lienhart
Goal: Raise awareness about littering and the importance of caring for nature
Claim: We can solve littering together
Summary: Lisa Possne Frisell, the marketing manager of Håll Sverige Rent, showcases her art alongside artist Negar Klingenstierna at Gallery Lienhart in Stockholm, focusing on littering. The exhibition 'Människans spår' highlights the contrast between beauty in our environments and the unrefined surface of litter. The artworks aim to remind viewers of the importance of preserving nature and the legacy we leave behind.
Ikea tells the story of accessible design with ‘Smart also in price’, the new campaign by Ogilvy
Goal: Show that saving does not mean sacrificing quality.
Claim: Smart also in price
Media: Online, social media, video on demand, radio
Summary: Ikea's new campaign 'Smart anche nel prezzo', created by Ogilvy, emphasizes accessible design as a result of intelligent planning rather than just price reduction. The campaign targets the needs of Italian consumers who are becoming more budget-conscious, promoting the idea that quality and functionality can coexist at affordable prices. The campaign will roll out across various media channels including online platforms and radio, and will feature influencer collaborations starting November 2.
Dukat connects food waste and climate change with a new quiz
Goal: Raise awareness about responsible food management and the link between food waste and climate change
Claim: Small changes in daily habits can have a big impact on reducing food waste and preserving the environment
Media: Online quiz
Summary: Dukat has launched an educational online quiz titled 'Hraniš li klimatske promjene?' as part of its social responsibility project 'Hrana se ne baca', aimed at raising awareness about food waste and its environmental impact. The quiz allows participants to test their knowledge about food waste and aims to educate the public on adopting sustainable habits. The project, initiated in 2023, highlights the connection between food waste and climate change, stressing that food loss contributes significantly to global greenhouse gas emissions. Dukat, the largest food donor in the Croatian food industry, also works on reducing food waste through selling products nearing their expiration date at discount prices.
IMPACT by Miral picks Ali Al Saloom as Conservation Ambassador
Goal: Raise awareness and encourage community participation in conservation efforts
Media: Podcast series, community events, educational workshops
Summary: Miral has appointed Ali Al Saloom as the Conservation Ambassador for its initiative, IMPACT by Miral, aiming to enhance social and environmental impacts in Abu Dhabi. Al Saloom will promote awareness of conservation efforts, including the Dama Gazelle and Arabian Sand Cat studies, alongside organizing community events such as 'Run for IMPACT' and educational workshops at key venues.
The Stage of Brands
Source: https://www.imagensdemarca.pt/artigo/o-palco-das-marcas-1791570052340/
Goal: To celebrate 35 years of McDonald's in Portugal.
Media: minidocumentary
Summary: The article highlights various brand initiatives, focusing on McDonald's 35th anniversary in Portugal, which includes a year-long campaign featuring different phases and a minidocumentary created in collaboration with Grupo Impresa showcasing the brand's history.
Pentawards 2026: Six Awards for Regional Design
Source: https://www.media-marketing.com/vijesti/pentawards-2026-sest-priznanja-za-regionalni-dizajn/
Goal: To showcase innovative packaging design and celebrate regional talents
Summary: At the 20th Pentawards ceremony held in London, six awards were presented to regional designs, showcasing projects ranging from high-end international brands to local producers. Among the winners, Studio Sonda received the Diamond Award for its wine label, while Dig Studio secured two silver awards for writing instruments and a collector's series on Croatian rulers. The designs emphasized sustainability and creativity by incorporating natural materials and functionality.
The Luxembourg Farmer: Cactus Promotes Local with APV
Source: https://www.adada.lu/2026/10/vum-letzebuerger-bauer-cactus-promeut-le-local-avec-apv/
Goal: Promote local products
Claim: Support local
Media: Not specified
Summary: The article discusses a campaign by Cactus, in collaboration with the agency APV, aimed at promoting local products in Luxembourg. The initiative is designed to encourage consumers to choose locally-sourced goods.
Polestar Explores Driving Pleasure with Research
Source: https://www.resume.se/marknadsforing/kampanj/polestar-nordar-ner-sig-i-korgladje/
Goal: To explore the essence of driving pleasure
Media: YouTube
Summary: Polestar has launched a new miniseries called 'The Anatomy of Performance' in collaboration with researchers at Oxford to delve into what driving pleasure truly consists of. This four-part series aims to investigate how the body, brain, and mind experience driving, shifting the focus from traditional performance metrics to the emotional connection with driving. The campaign is a global branding initiative, releasing episodes weekly on their YouTube channel.
Mone Kamishiraishi Talks About the Appeal of Cement in Four Languages: New CM Reveals the Hidden Face of Taiheiyo Cement
Source: https://www.advertimes.com/20261016/article560920/
Goal: Raise awareness about the potential and contribution of cement.
Claim: Cement is surprisingly amazing!
Media: Television
Summary: Taiheiyo Cement launched a new television commercial series featuring actress Mone Kamishiraishi, titled "Circular Economy" and "Global," which began airing on October 1. The campaign, with the key message "Cement is surprisingly amazing!", aims to highlight the versatility and importance of cement in building a sustainable and global society, incorporating themes of recycling and the company's international reach. The commercials creatively showcase the material's capabilities through engaging storytelling.
Mission Continente School Celebrates 10 Years with New Identity and Three New Mascots
Goal: To promote food literacy and healthy eating habits among children.
Claim: At the table, one learns too.
Media: Radio, digital channels, outdoor advertising, and stores.
Summary: Escola Missão Continente celebrates its 10th anniversary by launching a new visual identity and three mascot characters called the Monstrinhos, aimed at making food literacy more engaging for children. The campaign emphasizes the importance of healthy eating and conscious choices from a young age, addressing challenges such as childhood obesity. The Monstrinhos each promote different values related to health and sustainability, and the campaign spans various media channels.
From the Winning Idea: How Many Lives Fit in the Shade of a Tree?
Goal: Raise public awareness about environmental challenges and demonstrate Halkbank's commitment to environmental protection.
Claim: People matter.
Media: Film
Summary: The campaign 'Made in Shade' by Halkbank Skopje, created by McCann Skopje, emphasizes the importance of trees and green spaces by showing how a tree's shade can transform public space, encouraging people to stop and appreciate nature. It aims to raise awareness about environmental issues, specifically deforestation and the necessity of planting trees, as part of a commitment to plant a million trees and contribute to environmental protection.
Leroy Merlin gives a second chance to over 30,000 ‘Almost Perfect’ products
Goal: Promote sustainable consumption and reduce waste
Claim: Functional products at a fraction of the price
Summary: Leroy Merlin is introducing the 'Quase Perfeitos' initiative, which focuses on selling slightly imperfect but fully functional products at discounts of up to 70%. The campaign aims to extend the life of these products and make them more accessible, while reducing waste. The initiative has already helped sell over 30,000 items and aims to establish exclusive spaces for these products in all major stores by the end of 2026.
Creation of Luxury Fragrances (When Science and Technology Gain Space)
Goal: To showcase technological innovation in fragrance creation.
Claim: Long-lasting fragrance with innovative extraction technology.
Summary: Valentino Beauty and Giorgio Armani Beauty are launching new fragrances that highlight the integration of scientific research and technology in perfume creation. Valentino's Vendetta Donna features an innovative air extraction technology called Osmobloom, while Giorgio Armani's I WILL fragrance emphasizes persistence, lasting up to 24 hours. Both brands showcase how modern techniques enhance the development and sustainability of perfumes.
Eneco Invites Belgium and the Netherlands to Join the Movement
Source: https://pub.be/fr/eneco-invite-la-belgique-et-les-pays-bas-a-se-joindre-au-mouvement/
Goal: To invite Belgium and the Netherlands to join a movement
Summary: Eneco has extended an invitation for Belgium and the Netherlands to participate in a movement aimed at promoting sustainable practices.
Bringing Sustainability to Business Practice (the Thinking Green Project is Coming)
Goal: To help organizations incorporate sustainability into their strategy and management.
Summary: ManpowerGroup introduces the 'Thinking Green' project aimed at Uruguayan organizations to enhance their sustainability practices through free training, driven by a study showing 90% of organizations already have sustainability initiatives. The program includes training, leadership development, and practical projects to transform gained knowledge into real strategies, aligning with the Sustainable Development Goals.
Resume’s Breakthrough of the Year – here you can nominate
Source: https://www.resume.se/marknadsforing/tavling/resume-korar-arets-banbrytare-nominera-har/
Goal: To highlight individuals making significant changes in sustainability.
Media: Website, Conference
Summary: Resumé is launching a campaign to recognize individuals in the industry who have made notable contributions to change in 2026, particularly in sustainability. The initiative aims to identify and celebrate those who drive significant progress, even in the face of challenges such as tight budgets and increased scrutiny. Nominations can be submitted until October 12, and winners will be announced at the Hållbart Näringsliv conference on December 3.
Elgiganten and Hands 2 Ocean Rescue Electronics from the Sea
Goal: Raise awareness about electronic waste and the importance of repair
Summary: Elgiganten, in collaboration with the environmental organization Hands 2 Ocean, has launched 'The Treasure Collection' campaign to recover and repair electronic waste found in Swedish waters. The initiative aims to highlight the value in repairing electronics that have been discarded into the water, addressing the significant issue of electronic waste in the environment.
Bottling the Douro and Taking it Worldwide
Source: https://www.imagensdemarca.pt/artigo/engarrafar-o-douro-e-leva-lo-mundo-fora/
Goal: To innovate and produce wine sustainably
Summary: Granvinhos has launched the 'Adega do Futuro' project in Régua, focusing on innovation, technology, efficiency, and sustainability in wine production. The initiative aims to address environmental challenges and reduce the ecological footprint through lighter glass bottles and new packaging solutions.
Sociedade Ponto Verde Joins the ‘Letter to the Companies of the Future’
Source: https://www.imagensdemarca.pt/artigo/sociedade-ponto-verde-junta-se-a-carta-as-empresas-do-futuro/
Goal: To mobilize companies towards a sustainable and resilient economy.
Claim: Reflecting on the future and responsibility for today's choices.
Summary: Sociedade Ponto Verde has joined the 'Letter to the Companies of the Future', an initiative by BCSD Portugal aimed at gathering companies to reflect on their role in building a sustainable economy. This collaborative letter addresses companies of 2050 and emphasizes responsible leadership, cooperation, and creating sustainable value, with the goal of fostering innovation and efficient waste management solutions.
Do you have forgotten objects at home? This calculator quantifies their environmental impact
Goal: To raise awareness about the environmental impact of unused objects and promote their reuse.
Claim: Transform your unused items into environmental insights.
Media: Digital tools and newsletters
Summary: ENTRAJUDA has launched an Environmental Calculator to help individuals quantify the environmental impact of unused items in their homes. Developed in partnership with Innovagency, the tool estimates the potential impact reduction through reuse instead of disposal, focusing on CO₂ emissions, energy consumption, and water usage. This initiative aims to raise awareness about the hidden value of these items and promote their donation, addressing the problem of urban waste in Portugal.
JCDecaux Marks Sustainability Week with Recycled Paper and 100 Digital Screens from SPV
Goal: To promote sustainable advertising practices
Claim: Printed on Recycled Paper
Media: Outdoor posters, digital displays
Summary: JCDecaux is celebrating Sustainability Week with an initiative that includes the use of 100% recycled paper for all national outdoor campaigns from September 23 to 29, coinciding with the National Sustainability Day on September 25. This year, the initiative features 100 digital screens across the country to amplify messages of recycling and responsible consumption, while showcasing various brands' commitment to sustainability. The project aims to reduce environmental impact and promote circular economy practices.
Tourism of Value: From Strategy to Emotion
Goal: To equip professionals to create stronger, more sustainable tourism brands.
Summary: The 'Tourism of Value: From Strategy to Emotion' is an executive training program by Brands Community designed to empower tourism professionals to build stronger and more sustainable brands. The program emphasizes creating significant value and differentiation in a competitive market by merging strategic management with cultural authenticity over an 8-week immersive experience.
AKQA Brussels recycles for Re-born to be alive
Source: https://pub.be/fr/akqa-brussels-recycle-pour-re-born-to-be-alive/
Goal: Promote sustainability and recycling
Summary: The article discusses a campaign by AKQA Brussels promoting the Re-born initiative, which focuses on sustainability and recycling efforts.
SONDA launches the Hydro Challenge to enhance intelligent water management in Uruguay
Goal: To propose technological solutions for efficient and sustainable water management.
Media: Digital channels of the company
Summary: SONDA Uruguay has launched the 'Hydro Challenge' inviting engineering students from Universidad ORT to propose technological solutions addressing the water scarcity issue in Uruguay. Five finalist teams will receive mentoring from SONDA specialists and the winning team will have the opportunity to travel to Silicon Valley. The challenge aims to foster collaboration between academia and the tech sector and is part of SONDA’s Academia-Empresa program.
How Bjorg Communicates on the Life Cycle Analysis of Its Products
Goal: To communicate the results of the life cycle analysis of its products
Claim: Bjorg cares for the environment
Summary: The article discusses how Bjorg communicates the results of its life cycle analysis for various products, emphasizing their commitment to sustainability and environmental responsibility.
Kekäle Revamps Its Brand and Launches Campaign Against Trash Fashion
Goal: Encourage people to think carefully before making purchases and to choose long-lasting clothes
Claim: Trash fashion is dead. Long live favorite clothes.
Media: Radio, TV, VOD, digital channels, 16 stores, outdoor advertising
Summary: Kekäle is revitalizing its brand and launching a campaign against fast fashion, emphasizing its long-held principle of 'Buy less, keep more'. The campaign includes messages delivered directly by CEO Joonas Kekäle, highlighting the importance of thoughtful purchases over fast fashion. The aim is to increase awareness and provoke consumers to consider if they will truly wear their purchases.
Advertising Campaign at Potsdamer Platz: What Edeka Wants to Achieve with Its Huge T-Rex Installation Made of Broccoli
Goal: To create awareness and engagement through creative advertising
Summary: Edeka has launched a massive advertising campaign featuring a gigantic T-Rex made out of broccoli at Potsdamer Platz. The installation aims to attract attention and spark conversation about healthy eating and sustainability.
L’Occitane Shibuya Flagship Store Completely Transformed into Popup – Over 60% of Visitors are Young People
Source: https://www.advertimes.com/20260909/article556925/
Goal: Increase brand awareness among existing customers and younger demographics
Summary: L'Occitane Japan held a four-day experiential event to celebrate its 50th anniversary, transforming its flagship store into an immersive event space aimed at deepening brand understanding among existing customers and younger audiences while expanding the store's recognition.
Rooted in Sustainability
Source: https://www.imagensdemarca.pt/artigo/enraizada-na-sustentabilidade/
Goal: Promote sustainability and innovation in winemaking
Claim: Esporão is synonymous with quality, innovation, and sustainability
Summary: Esporão is a well-established brand in Portugal's Alentejo region, focusing on quality wine production while emphasizing social, environmental sustainability, and innovative packaging solutions. The article highlights their efforts in employing local workers and implementing eco-friendly agricultural practices.
He who laughs last laughs best!
Source: https://www.imagensdemarca.pt/artigo/quem-ri-por-ultimo-ri-melhor/
Goal: To reinforce brand presence and communication through humor
Claim: N/A
Media: Event, Stand-up comedy
Summary: The article discusses how various brands, including Worten with its Worten MockFest, are utilizing the end of summer to enhance their communication and presence. Worten's campaign features a comedy event that connects with the audience through humor, aiming to strengthen the brand's position in the humor territory.
FP7 McCann wins MAD STARS Grand Prix of the Year – Campaign Middle East
Source: https://campaignme.com/fp7-mccann-dubai-wins-mad-stars-grand-prix-for-recipe-for-change/
Goal: Generate recurring income for Lebanese women through their recipes
Summary: FP7 McCann Dubai has won Grand Prix of the Year at MAD STARS 2026 for its campaign 'Recipe for Change' for Arla Foods. The initiative aimed to turn Lebanese women's recipes into intellectual property, generating income for them while fostering cultural preservation. The campaign, recognized for its positive impact on social change, licensed recipes to 96 restaurants, with half the revenue going to the women who provided them. It has attracted significant interest and aims to develop a digital platform for scaling.
Value Tourism: the executive training that transforms strategy into experiences that last in memory
Goal: To rethink value creation in the tourism sector.
Summary: The new executive training program named 'Turismo de Valor: da Estratégia à Emoção' by Brands Community aims to challenge business leaders, managers, and professionals in tourism to rethink how value is created in the sector. Over eight modules, participants will engage in premium immersive experiences and receive specialized knowledge to view tourism from different perspectives, emphasizing the importance of integrating sustainability and strategic vision into the business to create economic and emotional value.
CRESCER Program: the vision of those designing a learning experience for managers
Goal: To empower entrepreneurs and leaders to make better decisions and sustainably grow their businesses.
Claim: Learning from real-world management experiences.
Summary: The third edition of the CRESCER Program focuses on executive training based on knowledge, practical experience, and direct contact with companies. It aims to help entrepreneurs and leaders make better decisions for sustainable business growth by learning management tools and engaging with professionals who have faced similar challenges. Unlike traditional executive training, this program emphasizes real-world application of knowledge in specific business contexts, enhancing learning through actual management experiences.
L’Oréal names new SAPMENA chief digital and marketing officer, Lex Bradshaw-Zanger takes new role
Goal: Scale regional marketing initiatives
Media: skincare, fragrance, makeup and haircare
Summary: L’Oréal has launched the third edition of its global 'Join the refill movement' campaign across the SAPMENA region, which includes several of its prominent brands, and announced the appointment of Marc Dicko as the new chief digital and marketing officer for the zone. This campaign aims to promote sustainability and innovation in beauty products and services.
EmpCo: EU Directive Forces Ritter Sport to New Packaging
Goal: Compliance with EU directives
Summary: The article discusses how Ritter Sport is changing its packaging in response to a new EU directive that mandates sustainable packaging solutions. The company's efforts aim to meet regulatory requirements and enhance their environmental commitment.
Apple Reveals New Mac mini: Technology Comes to Life Through the Art of Stop-Motion
Goal: To showcase the capabilities of the new Mac mini
Claim: The new Mac mini is unstoppable
Media: Stop-motion animation
Summary: Apple has unveiled the new generation of Mac mini, highlighting a significant performance boost with the new M6 and M5 Pro chips. The campaign creatively employs traditional stop-motion techniques to present the computer's performance in a tactile and expressive visual narrative. Led by Saulo Rocha from TBWA/Media Arts Lab, the project emphasizes the handcrafted approach alongside the brand's commitment to environmental sustainability, as the new Mac mini integrates recycled materials.
The Specialty Retailers’ Association Published Four Possible Future Scenarios for Sustainable Business
Goal: To help companies prepare for multiple possible futures in sustainable business practices
Summary: The Finnish Specialty Retailers' Association has released the Sustainable Business 2036 scenarios, outlining four alternative futures for the evolution of circular economy and sustainability in specialty retail. The scenarios examine critical uncertainties regarding the adoption of service-based business models and shifts in consumer behavior from ownership to access. The scenarios aim to assist companies in preparing for various futures and offer insights to decision-makers on solutions that support sustainable and competitive retail development.
Tokyo Tatemono’s 130th Anniversary Commercial: I Want to Create the Heart Mark of the Town
Source: https://www.advertimes.com/20260901/article555873/
Goal: To express the importance of heartfelt town building.
Claim: I want to create the heart mark of the town.
Media: Television
Summary: Tokyo Tatemono began airing a new commercial titled 'I Want to Create the Heart Mark of the Town' on August 31, featuring actor Satoshi Tsumabuki. The commercial highlights the company's dedication to heartfelt urban development as it celebrates its 130th anniversary on October 1. It showcases the essence of the company’s philosophy of not just building structures but also creating happiness and attachment among people. The story takes viewers back to 1896 as Tsumabuki explores Tokyo, posing the question of what is truly needed for town development, and it is accompanied by a theme song from artist AI. The commercial features around 130 cast members.
EPAL transforms old uniforms into new accessories for dog walks
Goal: Promote animal welfare and responsible behavior in public spaces
Claim: EPAL is PET Friendly
Media: Newsletter, Retail locations
Summary: On World Dog Day, EPAL launched new accessories for dog walking, made from old employee uniforms through a partnership with United to Remake. The collection aims to promote animal welfare and responsible behavior in public spaces, while also supporting animal protection entities. New items include a bag and a bone-shaped dispenser for waste bags.
Ruokaboksi opens a pop-up restaurant this week in collaboration with Vappu Pimiä
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Goal: To create a family-friendly dining experience
Claim: Enjoy a peaceful restaurant lunch with the family
Summary: Finnish food service Ruokaboksi is launching its first pop-up restaurant in Helsinki this week, featuring dishes designed by Vappu Pimiä available at a price of €5.99. The restaurant focuses on sustainability and local ingredients, offering three different meals. There will also be a childcare service available during lunch hours to allow parents to enjoy their meal peacefully.
Coca-Cola Transforms Worn Out Grocery Store Signs in Mexico into Advertising Network
Source: https://pub.be/fr/coca-cola-transforme-les-stores-uses-depiceries-mexicaines-en-reseau-publicitaire/
Goal: To create an advertising network from used grocery store signs.
Summary: Coca-Cola is transforming wearied grocery store signs in Mexican stores into an advertising network, repurposing them for promotional use.
Snowplanet and Sunergise launch new billboard campaign
Source: https://stoppress.co.nz/campaigns/snowplanet-and-sunergise-launch-new-billboard-campaign/
Goal: Encourage businesses to consider onsite solar for energy cost reduction and sustainability
Claim: Now with solar powder
Media: Billboards
Summary: Snowplanet and Sunergise have launched a billboard campaign promoting their renewable energy partnership, emphasizing the role of solar energy in maintaining skiable slopes year-round. Positioned to attract the attention of commuters in Auckland, the campaign highlights a 1.05-megawatt solar installation that significantly reduces Snowplanet's reliance on grid electricity and operational costs, aiming to inspire other businesses to adopt solar solutions.
New Faces and Veterans Gather: A Dive into the Tokyo Toy Show
Source: https://www.advertimes.com/20260828/article555778/
Goal: Promote a new toy targeting both children and adults.
Claim: Bringing joy and interaction to playtime.
Summary: The Tokyo Toy Show 2026 showcased various toys from domestic and international companies, emphasizing sustainability and nostalgia. IWAYA presented their new collaborative toy 'Churu ni Muchu! Marupuchan,' designed to engage children through interactive play, set to launch in July 2026. Despite a declining birthrate, Japan's toy market is thriving, with projections indicating it will reach over 1 trillion yen, driven by products appealing to both children and adults.
The coffee that scents Portuguese homes
Source: https://www.imagensdemarca.pt/artigo/o-cafe-que-aromatiza-os-lares-portugueses/
Goal: To modernize the brand and connect with younger generations
Claim: What Else?
Summary: Nespresso, which revolutionized coffee consumption 40 years ago, continues to innovate while maintaining its commitment to premium quality and sustainability. The arrival of Dua Lipa as the new ambassador aims to modernize the brand and engage younger audiences without losing its heritage.
Genesis builds a new identity around life, not energy after merging three brands
Goal: To change the perception of energy management and improve customer experience
Claim: Better control over energy allows people to lead everyday life according to their priorities
Media: Television, outdoor advertising, audio, digital, social channels
Summary: Genesis has rebranded by merging three previous brands and launched the campaign 'Life At Full Power', developed with agency Bastion Aotearoa. This campaign emphasizes energy management rather than consumption metrics, aiming to enhance customer experience through accessible and humorous storytelling across various media channels. New services like Power Shout and EVerywhere are introduced to empower customers with greater control over their energy use.
Energy Sobriety: Enovos Launches Its Movement with binsfeld
Source: https://www.adada.lu/2022/10/sobriete-energetique-enovos-lance-son-mouvement-avec-binsfeld/
Goal: Promote energy sobriety
Summary: Enovos has launched a movement focusing on energy sobriety in collaboration with the agency binsfeld. The initiative aims to encourage people to adopt more sustainable energy practices.