Brand Tracker

Source: https://www.marketing-interactive.com/bca-named-marketer-of-the-year-at-mea-indonesia-for-the-third-year-running

Goal: Elevate brand awareness and marketing excellence

Media: Various media channels including digital and influencer marketing

Summary: Bank Central Asia (BCA) has been recognized as the 'Marketer of the Year' at the Marketing Excellence Awards Indonesia for the third consecutive year, winning multiple awards across various categories for their standout campaigns developed in collaboration with several agencies.

Source: https://stoppress.co.nz/awards/kantar-names-colgate-the-ad-impact-winner-for-june/

Goal: Build awareness and motivate purchase consideration

Claim: Smile strong

Summary: Colgate's 'Smile strong' campaign has won Kantar's Ad Impact for June 2026 by effectively combining emotional storytelling with a clear brand role. The ad focuses on a caregiver addressing oral health issues among children, highlighting real-life challenges while connecting deeply with viewers through empathy and care. This approach reinforces Colgate's commitment to its 'Bright smiles, bright futures' initiative, aiming to create positive change and build brand loyalty.

Source: https://pub.be/fr/ritchie-mise-sur-la-force-de-la-radio-nationale/

Goal: Increase brand awareness

Claim: Radio is one of the most interesting media of tomorrow

Media: Various national radio stations

Summary: Belgian brand Ritchie, celebrating its 10th anniversary, has launched a six-week radio campaign across all VAR stations to boost brand awareness, utilizing successful past strategies including product placements and billboard campaigns. The campaign consists of three waves, emphasizing repetition to enhance brand recall among the audience. The initiative has shown promise, achieving a significant attribution ratio after just one wave.

Source: https://www.reasonwhy.es/actualidad/helios-estrategia-multicanal-mahonesa-reivindicacion-origen

Goal: Promote the origin of their products

Claim: We say Mahonesa

Media: Multichannel

Summary: The campaign 'We say Mahonesa' by Helios aims to highlight the origin of its products through a multichannel strategy. The article discusses the potential effectiveness of investing in social media as part of the overall marketing approach.