Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

SHOEMART’s Back-to-School Scholarship makes waves by supporting kids’ education

Brand: SHOEMART

Campaign: Back-to-School Scholarship Campaign

Source: https://campaignme.com/shoemarts-back-to-school-scholarship-campaign-supports-kids-education/

Goal: Support children's education and families during the Back-to-School period.

Media: radio advertising, digital, CRM, social media

Summary: SHOEMART has launched its third annual Back-to-School Scholarship Campaign, providing financial support for students' education and assisting families as they prepare for the school year. The campaign aims to demonstrate Shoemart's commitment to families and to enhance brand awareness while driving store footfall and sales of Back-to-School products during this crucial retail season.

Malaysia

Content Champions: Safi Malaysia

Brand: Safi

Campaign: From skincare to self-belief: SAFI’s scholarship sparked a Raya revolution

Source: https://www.marketing-interactive.com/content-champions-safi-malaysia-scholarship

Goal: Reconnect with Gen Z and support young women in their ambitions

Claim: Safe and pure

Summary: Safi Malaysia, a halal skincare brand, launched the 'Biasiswa Siswi SAFI', a RM1 million scholarship program aimed at empowering young Malay women during the Raya season. This initiative seeks to bridge the gap between the brand and Gen Z by addressing societal pressures and promoting women's ambitions, thus reclaiming the brand's relevance among younger consumers.

Cultural relevance Gen Z scholarship skincare