Brand Tracker

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Displaying 1 Campaigns tagged with "back-to-school"

United States

Campaign Trail: Journeys amps up absurdity to break back-to-school conventions

Campaign: Don’t Just Show Up. Turn Up

Source: https://www.marketingdive.com/news/campaign-trail-journeys-amps-up-absurdity-to-break-back-to-school/826657/

Goal: To create an imaginative and loud back-to-school campaign

Claim: Don't Just Show Up. Turn Up

Media: TV, social media, influencer programs

Summary: Journeys' back-to-school campaign titled 'Don't Just Show Up. Turn Up', created by Anomaly, features a surreal music video showcasing students arriving at school in imaginative ways. It aims to embrace absurdity and creativity, inspired by art and cultural commentary, while targeting Gen Z and Gen Alpha.