Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Preview: La América and Lucchetti present ‘Mother Nature’

Brand: Lucchetti

Campaign: Mother Nature

Source: https://www.adlatina.com/publicidad/preestreno-la-amrica-y-lucchetti-presentan-madre-naturaleza

Goal: To celebrate Mother's Day by honoring mothers.

Claim: Simply greet all the moms.

Media: Video advertisement

Summary: Ahead of Mother's Day, La América and Lucchetti have launched a humorous commercial titled 'Mother Nature' that emphasizes the importance of asking mom before making any decisions. The campaign aims to greet and honor mothers on their special day, as encouraged by the agency's insights.

Global

Ads of the Week: 10 Campaigns That Caught Our Eye, From On to KFC

Brand: KFC

Campaign: Don’t Crack

Source: https://www.adweek.com/creativity/ads-of-the-week-10-campaigns-that-caught-our-eye-from-on-to-kfc/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=4

Goal: To engage fans through a game show format

Claim: Believe in Chicken

Media: Game show

Summary: KFC has launched a game show called 'Don't Crack', which is based on its established 'Believe in Chicken' platform, allowing 30 fans to compete for a grand prize of $67,000 and the title of The Ultimate Believer.

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Spain

Love Inspires El Corte Inglés’ Advertisement for Back to School

Brand: El Corte Inglés

Campaign: Back to School

Source: https://www.reasonwhy.es/actualidad/amor-inspira-anuncio-vuelta-cole-el-corte-ingles-2026

Goal: Promote back-to-school shopping

Summary: The article discusses El Corte Inglés' advertisement for the back-to-school season, emphasizing the theme of love as inspiration for the campaign.

advertisement back-to-school

Global

This is how the announcement of the new Mac Mini was made: clay and stop motion

Brand: Apple

Campaign: New Mac Mini Announcement

Source: https://www.reasonwhy.es/actualidad/apple-anuncio-nuevo-mac-mini-plastilina-stop-motion

Goal: To promote the new Mac Mini product

Summary: The article discusses how the announcement of the new Mac Mini was created using clay and stop motion animation, highlighting the creative production process behind the advertisement.

advertisement Apple Mac mini stop motion

New Zealand

The Warehouse celebrates its place in NZ with ‘This is Warehouse country’

Brand: The Warehouse

Campaign: This is Warehouse country

Source: https://stoppress.co.nz/campaigns/the-warehouse-celebrates-its-place-in-nz-with-this-is-warehouse-country/

Goal: To celebrate The Warehouse's place in New Zealand and reinforce its brand presence.

Claim: This is Warehouse country

Media: Television and online advertisements

Summary: The Warehouse has launched a new campaign titled 'This is Warehouse country' to emphasize its significant role in the lives of New Zealanders. With a focus on storytelling, the campaign features real-life experiences of customers and aims to showcase the retailer's connection with Kiwi culture. It was developed with TBWA New Zealand and includes various vignettes highlighting the nostalgic and everyday moments in which The Warehouse has been present.

advertisement branding New Zealand culture retail

United Arab Emirates

A Love Letter to Abu Dhabi

Brand: New Balance

Campaign: A Love Letter to Abu Dhabi

Source: https://campaignme.com/new-balance-al-jazira-club-share-a-love-letter-to-abu-dhabi-in-new-campaign/

Goal: Celebrate the launch of Al Jazira Club’s new kits and community spirit.

Media: Film

Summary: New Balance and Al Jazira Club have launched a campaign film titled 'A Love Letter to Abu Dhabi' to celebrate the club’s new locally-inspired kits for the 2026–27 season. The film showcases the spirit and pride of Abu Dhabi's community through the lens of passionate supporters wearing the new jerseys, emphasizing a shared identity and belonging. This initiative marks a new chapter in their partnership as New Balance continues to support the club's legacy and community values.

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Sweden

Sofia Henriksson Explores Södermalm in New Commercial

Brand: Nofo Hotel

Campaign: Key to Söder

Source: https://www.resume.se/marknadsforing/kampanj/masterkocken-ger-nycklarna-till-sodermalm/

Goal: Help guests experience Södermalm authentically

Media: Film

Summary: In a new advertisement, chef and cookbook author Sofia Henriksson showcases her Södermalm favorites, continuing Nofo Hotel's campaign 'Key to Söder' aimed at providing guests with authentic local experiences. Last year, the campaign featured musician Stefan 'Storken' Johansson. Henriksson, the 2020 winner of 'Sweden's MasterChef', shares her beloved spots for shopping and dining, highlighting what makes Södermalm special.

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Global

There is hope in difficult questions: Anthropic emphasizes its mission in the new advertisement for Claude

Brand: Anthropic

Campaign: Claude Announcement

Source: https://www.reasonwhy.es/actualidad/anthropic-claude-hard-questions-opinion-inteligencia-artificial

Goal: Emphasize the mission of Anthropic

Claim: There is hope in difficult questions

Summary: Anthropic highlights its mission in a new advertisement for Claude, illustrating the importance of guidance through rigorous decision-making and the impact of formative experiences.

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