Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Boys+Girls Rolls Out ‘Namaste’ in Latest Jacobs Campaign

Brand: Jacob’s

Campaign: Namaste

Source: https://www.adworld.ie/2026/10/09/boysgirls-rolls-out-namaste-in-latest-jacobs-campaign/

Goal: To position Jacob's Cream Crackers as a product that enhances everyday moments

Claim: Bakes it Better

Media: TV, video on demand, social and digital channels

Summary: Boys+Girls has launched a new campaign titled 'Namaste' for Jacob's, part of the 'Bakes it Better' platform. The campaign features a film showing a mother welcoming her daughter home, highlighting how Jacob’s Cream Crackers help make everyday moments better. It follows the previously launched 'Dinosaur' campaign and emphasizes the realities of family life through humor and relatable scenarios.

Argentina

Preview: La América and Lucchetti present ‘Mother Nature’

Brand: Lucchetti

Campaign: Mother Nature

Source: https://www.adlatina.com/publicidad/preestreno-la-amrica-y-lucchetti-presentan-madre-naturaleza

Goal: To celebrate Mother's Day by honoring mothers.

Claim: Simply greet all the moms.

Media: Video advertisement

Summary: Ahead of Mother's Day, La América and Lucchetti have launched a humorous commercial titled 'Mother Nature' that emphasizes the importance of asking mom before making any decisions. The campaign aims to greet and honor mothers on their special day, as encouraged by the agency's insights.

advertisement family humor Mother's Day

Ireland

Bonfire and Ardmore Team Up on Irish-Language Campaign for Beacon CARE Fertility

Brand: Beacon CARE Fertility

Campaign: Irish-Language Campaign

Source: https://www.adworld.ie/2026/09/25/bonfire-and-ardmore-team-up-on-irish-language-campaign-for-beacon-care-fertility/

Goal: To support families' fertility journeys using the Irish language

Claim: Combining advanced science with truly personalized care

Media: TV and out-of-home

Summary: Bonfire and Ardmore have launched a new Irish language campaign for Beacon CARE Fertility, focusing on Irish baby names and the families supported by the clinic. The campaign uses Irish throughout and includes a TV ad featuring a rendition of a traditional Irish song. The decision to use the Irish language was influenced by audience data revealing a strong concentration of Irish speakers around Beacon CARE Fertility’s Dublin clinic, allowing for a deeper emotional connection with the local community.

family fertility Irish Language

Ireland

Jacob’s Launches New ‘Bakes It Better’ Platform with Boys + Girls

Brand: Jacob’s

Campaign: Bakes It Better

Source: https://www.adworld.ie/2026/09/11/jacobs-launches-new-bakes-it-better-platform-with-boys-girls/

Goal: To reflect contemporary family life in a relatable way.

Claim: Baked with care and eaten with love.

Media: TV, VOD, social, digital

Summary: Jacob’s has launched its new campaign 'Bakes It Better' created by agency Boys + Girls, focusing on relatable family moments and the comfort of Jacob’s biscuits, through the humorous lens of everyday family life. The initial film, 'Dinosaur', depicts a father's efforts to celebrate his daughter's love for dinosaurs which takes a humorous turn when she suddenly prefers unicorns instead, showcasing the warmth that Jacob’s products can bring to imperfect situations.

advertising family food brand humor

Italy

Enel Advertising, the new spot tells over 60 years of energy

Brand: Enel

Campaign: Enel. Since generations, energy

Source: https://brand-news.it/brand/servizi/utility/la-nuova-pubblicita-enel-racconta-una-storia-di-energia-da-generazioni/

Goal: To provide a narrative of Enel's longstanding history and evolution along with Italian society.

Claim: Enel. Since generations, energy

Media: National television channels

Summary: Enel's new advertisement, aired since August 30, celebrates over 60 years of Italian history through the daily experiences of a family, highlighting the societal changes and the role of energy in people's lives. The campaign showcases the evolution of the country alongside the protagonists and emphasizes Enel as a constant presence that has supported both small and significant moments throughout generations. The narrative is underlined by the classic song 'A Whiter Shade of Pale' by Procol Harum, reinforcing themes of continuity, trust, and change.

advertising energy family Italian history

Czech Republic

Behind the Ordinary NOTHING Lies Everything. Pepco Launches the Back to School Campaign

Brand: Pepco

Campaign: Back to School

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-08/za-obycejnym-nic-se-skryva-vsechno-pepco-spousti-kampan-zpet-do-skoly/

Goal: To provide parents with everything they need for their children's school life at affordable prices.

Claim: From nothing to everything

Media: video content, social media, partnerships with creators, websites, apps, in-store activations, television

Summary: Pepco has launched a new part of its 'Back to School' campaign, highlighting the familiar question many parents face: 'What happened at school today?' The brand emphasizes that behind the single-word answer 'Nothing' lies a world of experiences, and aims to prepare parents for all aspects of their children's school life. The campaign features a central creative idea of 'From nothing to everything', showcasing the brand's role in everyday family life and employing various media channels to connect emotionally with audiences.

affordable prices back-to-school childhood experiences family

Ireland

Goosebump Poses a ‘Would You Rather?’ Dilemma for Johnston, Mooney & O’Brien

Brand: Johnston, Mooney & O’Brien

Campaign: Goodness of Both

Source: https://www.adworld.ie/2026/08/28/goosebump-poses-a-would-you-rather-dilemma-for-johnston-mooney-obrien/

Goal: To address the grocery dilemma faced by parents when shopping for bread.

Claim: Goodness of Both combines the taste of white bread with the health benefits of brown bread.

Media: Video-on-demand, radio, digital out-of-home, social media

Summary: Goosebump has launched a campaign for Johnston, Mooney & O’Brien's 'Goodness of Both' bread that leverages the family game 'Would You Rather?' to illustrate the common grocery dilemma parents face between their children's preferences and healthier options. Through a video showcasing family interactions, the campaign positions 'Goodness of Both' as the simple solution to this choice, emphasizing that it merges the enjoyable aspects of white bread with the nutritional benefits of wholemeal bread.

bread family grocery marketing

UAE

Jashanmal launches #BackToBrilliance #BackToSchool across the UAE

Brand: Jashanmal

Campaign: #BackToBrilliance #BackToSchool

Source: https://campaignme.com/jashanmal-launches-back-to-school-back-to-brilliance-campaign-across-the-uae/

Goal: To provide families with premium back-to-school products and a convenient shopping experience.

Claim: Back-to-school is much more than a shopping season, it’s the beginning of a new chapter for every child.

Media: radio, digital media, social media, influencer collaborations, CRM, SMS, email marketing, premium digital screens

Summary: Jashanmal has launched its #BackToBrilliance #BackToSchool campaign, offering an extensive collection of premium backpacks, lunch solutions, hydration products, and school essentials for families in the UAE. The campaign includes a comprehensive marketing program across various media, aiming to help parents prepare their children for the new academic year with confidence and quality products from well-known brands.

BackToSchool education family retail