Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

How Grocery Chain 99 Ranch Market Is Expanding Amid a Growth in Asian Cuisine

Campaign: Launch of First Cookbook

Source: https://www.adweek.com/commerce/how-grocery-chain-99-ranch-market-is-expanding-amid-a-growth-in-asian-cuisine/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=3

Goal: Expand retail presence and promote Asian cuisine products

Summary: 99 Ranch Market, a 42-year-old Asian grocery store chain, is expanding its presence by launching its first cookbook that highlights products sold in its stores. With the rising popularity of Asian cuisine, the chain plans to open more retail locations to meet the growing demand.

Ireland

Goosebump Poses a ‘Would You Rather?’ Dilemma for Johnston, Mooney & O’Brien

Brand: Johnston, Mooney & O’Brien

Campaign: Goodness of Both

Source: https://www.adworld.ie/2026/08/28/goosebump-poses-a-would-you-rather-dilemma-for-johnston-mooney-obrien/

Goal: To address the grocery dilemma faced by parents when shopping for bread.

Claim: Goodness of Both combines the taste of white bread with the health benefits of brown bread.

Media: Video-on-demand, radio, digital out-of-home, social media

Summary: Goosebump has launched a campaign for Johnston, Mooney & O’Brien's 'Goodness of Both' bread that leverages the family game 'Would You Rather?' to illustrate the common grocery dilemma parents face between their children's preferences and healthier options. Through a video showcasing family interactions, the campaign positions 'Goodness of Both' as the simple solution to this choice, emphasizing that it merges the enjoyable aspects of white bread with the nutritional benefits of wholemeal bread.

bread family grocery marketing

Japan

Increased Volume, Increased Volume, Huge Increase! Summer Food Costs Rise with

Brand: FamilyMart

Campaign: 45% Volume Increase Campaign

Source: https://www.advertimes.com/20260811/article553743/

Goal: Increase sales through larger product volumes

Claim: 45% more for the same price

Summary: FamilyMart has launched a campaign to offer 45% more volume on select products at no additional cost, targeting the increased food expenses families face during summer vacation when school lunches are unavailable. The campaign runs in approximately 16,400 stores and features a range of products including fried chicken, sandwiches, and salads. This initiative is a part of a continuous strategy to drive sales and customer traffic, especially coinciding with the company's 40th anniversary.

grocery promotion summer campaign

Estonia

CASE STUDY | The Unexpected Partnership of Maxima and Maison Beasti Brought Street Fashion to Grocery Store Shelves

Brand: Maxima

Campaign: Maison Beasti Collaboration

Source: https://www.bestmarketing.ee/uudised/2026/06/28/case-study-maxima-ja-maison-beasti-ootamatu-liit-toi-tanavamoe-toidupoe-riiulisse

Goal: To integrate street fashion into grocery shopping

Summary: The article discusses an unexpected collaboration between Maxima and Maison Beasti, which has brought street fashion into grocery store shelves. This partnership aims to create a unique shopping experience by blending fashion with everyday grocery shopping.

collaboration fashion grocery