Welcome to the automated Brand Tracker diaries.
Atlánticads presented its proposal to connect brands and audiences in Mar del Plata
Goal: Connect brands with audiences in Mar del Plata
Media: Digital totems, municipal screens, traditional and LED arches, backlit banners
Summary: Atlánticads presented its public advertising proposal for the 2027 summer season in Mar del Plata, identifying the area's commercial potential. The initiative, launched with partner companies OSP, Lumissan, and Crónica, offers a diverse range of media formats and strategic locations to meet each advertiser's communication objectives, aiming to transform Mar del Plata's potential into concrete opportunities for brands.
Coastguard appoints Quantum Jump as creative agency
Source: https://stoppress.co.nz/news/account-wins/coastguard-appoints-quantum-jump-as-creative-agency/
Goal: Increase brand awareness and support for Coastguard among the public
Media: Digital and media strategy
Summary: Coastguard Tautiaki Moana has appointed Quantum Jump as its creative agency for their summer campaign, with Lassoo Media handling media strategy. The initiative aims to enhance brand presence and involve Kiwis in supporting volunteers who provide safety on the water. The campaign reflects understanding the emotional aspect of Coastguard's mission as it seeks to engage community support through various communication channels.
Astro puts Canadian tropes to work on the yogurt line
Source: https://strategyonline.ca/2026/07/06/astro-canadian-culture/
Goal: To celebrate Canadian heritage and drive engagement during the summer.
Media: OOH, social media, retail activations
Summary: Astro is launching a campaign featuring Canadian cultural icons like lumberjacks and hockey players in its yogurt production. The campaign, 'Made with Canadian Culture,' aligns with Canada Day and will run through August, aiming to boost brand awareness and connection with Canadian identity. The campaign includes various marketing tactics, such as social media contests and in-store promotions, with media handled by Zenith.
JCDecaux Made the Summer of 2026 a Stage for OOH Creativity
Goal: To engage consumers through immersive and impactful experiences
Claim: Experience the perfect dip
Media: Out-Of-Home (OOH), mupis, large formats, digital screens
Summary: The summer of 2026 showcased numerous national and international brands leveraging JCDecaux's multi-environment and multi-format solutions for creative Out-Of-Home (OOH) campaigns that went beyond mere visibility. Key activations included Vigor and Oreo's 'Mergulho Perfeito' at major shopping centers, an immersive experience pairs with national mupis and special placements in Lisbon, highlighting the role of OOH in creating memorable brand interactions.
The Birth Story of ‘Gokiko.’ – Why Voices Crying Over Cockroaches in Pest Control Radio Commercial
Source: https://www.advertimes.com/20260911/article556531/
Goal: Promote the Gokiburi Muenda (Cockroach Ender) product.
Media: Radio
Summary: KINCHO launched a radio commercial series for its Gokiburi Muenda product titled 'Gokiko.' The series features a conversation between a young girl, Gokiko, and her concerned mother about the dangers of cockroaches and the use of the product. Through humor and relatable scenarios, the campaign aims to educate listeners about pest control during the summer sales period.
The Last Swim
Source: https://www.media-marketing.com/vijesti/prsluk-za-spasavanje-ostaje-vazan-i-kada-ljeto-zavrsava/
Goal: To raise awareness about water safety as summer ends
Claim: A moment of inattention can have irreversible consequences
Media: SÉPAQ network, local OOH, radio
Summary: The Last Swim campaign, launched by the Quebec Lifeguard Society and agency LG2, aims to raise awareness about the risks of water activities as summer ends. It highlights the importance of wearing a life jacket through visually striking imagery, showing body bags made to resemble water surfaces. The campaign is active across various channels and urges swimmers and boaters to remain cautious as temperatures drop.
Tony’s Chocolonely Launches Summer Road Trip Linked to Packaging Colors
Source: https://www.adformatie.nl/communicatie/campagnes/tonys-chocolonely-lanceert-zomerse-roadtrip
Goal: Engage consumers with a fun summer theme
Summary: Tony’s Chocolonely has launched a summer road trip campaign that is linked to their packaging colors, aiming to enhance consumer engagement during the summer season.
Advertising: Ludovica Coscione in L’Oréal Paris Elvive ads
Goal: To present the essence of Italian summer through Elvive's products
Claim: Ready for an Extraordinary Summer
Media: TV, social media, and digital platforms
Summary: L’Oréal Paris launches a new communication campaign for Elvive Olio Straordinario featuring Ludovica Coscione, highlighting the essence of Italian summer. The campaign, developed in collaboration with OutNow and Sala Giochi, will run from June 9 to August 31, showcasing a 15-second TV commercial and various online content.
Blue2purple shakes up the summer campaign of Cointreau
Source: https://pub.be/fr/blue2purple-shake-la-campagne-estivale-de-cointreau/
Goal: Promote Cointreau during the summer season
Summary: The article discusses the summer campaign for Cointreau named 'Blue2purple', highlighting its promotional efforts and creative direction.
If it’s 40℃, next admission is free: Hanayashiki creates opportunities for return visits amid extreme heat
Source: https://www.advertimes.com/20260815/article553664/
Goal: Encourage visitors to return during cooler seasons
Claim: Free next admission on days over 40℃
Summary: Asakusa Hanayashiki is running a campaign from August 1-31 that offers free admission for the next visit on days when temperatures exceed 40℃ and half-price on days over 35℃. The initiative aims to thank visitors for coming during extreme heat, and it includes night-time events and water play attractions to attract guests while avoiding peak heat times. Additionally, the park has implemented various cooling measures and staff support to ensure a safer experience for both visitors and staff.
APEL and SUMO launch national campaign to get the Portuguese reading this summer
Goal: Encourage reading among the Portuguese during summer
Claim: This summer, open a book and see the world with different eyes
Media: social media, outdoor advertising, airplane advertising at Algarve beaches
Summary: The Portuguese Association of Publishers and Booksellers (APEL) and the agency SUMO have launched a national campaign inviting people of all ages to integrate reading into their summer vacations. The campaign emphasizes reading as a means to discover new stories and perspectives, aiming to counteract the notion that books and digital media are in opposition. It seeks to promote reading as a national cause, leveraging various media to reach diverse generations across the country.
Increased Volume, Increased Volume, Huge Increase! Summer Food Costs Rise with
Source: https://www.advertimes.com/20260811/article553743/
Goal: Increase sales through larger product volumes
Claim: 45% more for the same price
Summary: FamilyMart has launched a campaign to offer 45% more volume on select products at no additional cost, targeting the increased food expenses families face during summer vacation when school lunches are unavailable. The campaign runs in approximately 16,400 stores and features a range of products including fried chicken, sandwiches, and salads. This initiative is a part of a continuous strategy to drive sales and customer traffic, especially coinciding with the company's 40th anniversary.
UNIQA launched a summer campaign. Focusing on recreational sports
Goal: To promote travel insurance for families and individuals
Claim: Most recreational sports are already covered by our basic insurance.
Media: Television and digital media
Summary: UNIQA launched a summer marketing campaign focused on travel insurance for families and individuals, highlighting that most common recreational sports are included in the basic coverage. The campaign runs from early July to the end of August, aiming to inform families about the benefits of inclusive insurance and offering up to 50% family discount. A dedicated website provides information on covered activities and additional options for high-risk sports.
Pizza Hut UK ‘Human kids eat free’
Source: https://www.campaignlive.co.uk/article/pizza-hut-uk-human-kids-eat-free-among-equals/1966224
Goal: To promote a summer campaign where kids eat for free
Claim: Kids eat free
Summary: Pizza Hut UK launches a summer campaign titled 'Human kids eat free' emphasizing that kids can eat for free, taking the popular promotion literally.
Pizza Hut’s summer campaign isn’t kidding
Source: https://www.campaignlive.co.uk/article/pizza-huts-summer-campaign-isnt-kidding/1966134
Summary: The article discusses Pizza Hut's summer campaign, which has been created by the agency Among Equals.
Out Look: Guinness Storehouse Lets Summer Flow Across Dublin
Source: https://www.adworld.ie/2026/07/31/out-look-guinness-storehouse-lets-summer-flow-across-dublin/
Goal: Connect the attraction with the movement, energy, and social life of Dublin during the summer.
Claim: Summer in Dublin. It all flows from here.
Media: Out of Home (OOH) formats, digital screens, murals
Summary: The Guinness Storehouse launched a summer campaign across Dublin that employs various out-of-home formats to enhance its visibility and connection to the city's vibrant social scene. With a message emphasizing the summer experience in Dublin, the campaign starts at Dublin Airport and extends throughout the city, also featuring a specific focus on Thursday evenings to engage audiences planning their social activities. A colorful mural in South William Street further embodies the campaign's visual identity.
7UP turns Saudi summer into a snowy spectacle with ‘Ice Ice Habibi’
Source: https://campaignme.com/7up-turns-saudi-summer-into-a-snowy-spectacle-with-ice-ice-habibi/
Goal: Promote the brand's range of soft drinks
Claim: Transforms summer into a snow-covered landscape
Media: television, digital, social, online video
Summary: 7UP launched a summer campaign in Saudi Arabia featuring a local adaptation of Vanilla Ice's 'Ice Ice Baby' titled 'Ice Ice Habibi'. The campaign highlights the refreshing effect of the drinks amidst the extreme summer heat, showcasing three product variants through films starring Saudi artist Abu Hamdan. Each film integrates culturally relevant music and imagery, reinforcing 7UP's market position.
Degree sweats it out with subway commuters for New York summer campaign
Goal: Engage NYC commuters during the summer heat
Claim: The Official Deodorant of the Hottest Commutes
Media: Out-of-home, social media, influencer partnerships
Summary: Degree has launched a hyperlocal campaign in partnership with the MTA to engage New York City commuters dealing with extreme summer heat. The campaign features rebranded subway stations with names like 'Sweat Central' and limited-edition deodorant sticks that offer free subway rides, using social listening to reflect genuine commuter experiences.
The Girls Larsson Launches Summer Sound Crossword 2026
Goal: To highlight the role of sound in communication and engage the industry in a playful challenge during summer.
Claim: Sound has the power to create emotions, build brands, and tell stories.
Media: LinkedIn
Summary: Flickorna Larsson's summer campaign, Sommarljudkrysset, invites industry colleagues to test their sound skills over four weeks with a chance to win a workshop and discounted production services. The campaign features sound clips and multiple-choice questions, aiming to emphasize the importance of sound in communication. The winner will be announced on August 12, 2026.
Under Armour Transformed Garage Training into a Summer Campaign for HeatGear
Goal: Promote HeatGear for training in hot weather
Summary: The campaign centers on actor François Arnaud training in an open garage, highlighting Under Armour's HeatGear line for warmer days. Launched in late July, it emphasizes everyday training settings rather than professional sports environments. The campaign features Arnaud as a new global ambassador, building on previous connections established through the series Heated Rivalry. The narrative combines humor with product focus, showcasing existing technologies and a strategic shift towards broader cultural partnerships.
Lidl Makes Summer Campaign Adapt to the Weather
Source: https://www.adformatie.nl/marketing/campagnes/lidl-laat-zomercampagne-meebewegen-met-het-weer
Goal: To adapt the summer campaign based on weather conditions
Summary: Lidl is launching a summer campaign that will adjust its messaging and deals based on the current weather, providing customers with relevant promotions during hot weather.
Cruzcampo Pays Tribute to the Andalusian Canners in Its Summer Campaign
Source: https://www.reasonwhy.es/actualidad/cruzcampo-homenaje-lateros-andaluces-campana-verano
Goal: To honor the Andalusian canners
Summary: Cruzcampo is paying tribute to the Andalusian canners in its summer campaign, highlighting the local traditions and craftsmanship associated with canning.
Jameson Ginger & Lime Takes Centre Stage in New Summer Campaign
Source: https://www.adworld.ie/2026/07/24/jameson-ginger-lime-takes-centre-stage-in-new-summer-campaign/
Goal: To celebrate Jameson Ginger & Lime and keep it top of mind during summer events.
Claim: Jameson, Ginger & Lime Anytime
Media: Out of Home, Digipoles, Digital Retail, Green Screens, 48 Sheets, Metropoles, programmatic DOOH
Summary: The campaign highlights Jameson Ginger & Lime as a key product for the brand, featuring a special build in Dublin and a multi-channel out-of-home strategy to engage consumers during summer events. The initiative aims to maintain high visibility while celebrating moments of social connection.
Cut the summer campaign to further load the brand platform Hak your day
Source: https://www.adformatie.nl/marketing/campagnes/hak-lanceert-social-first-zomercampagne
Goal: To further enhance the brand platform
Summary: The article discusses Hak's summer campaign aimed at further developing its brand platform 'Hak je dag'.
NOS Launches Summer Campaign Dedicated to Artificial Intelligence with José Condessa
Goal: Show how technology can simplify everyday life during vacations
Claim: A network that never takes a vacation from Artificial Intelligence
Media: Television, cinema, digital platforms
Summary: NOS has launched its new summer campaign focusing on Artificial Intelligence, featuring actor José Condessa. The campaign showcases an AI agent helping with typical summer tasks, emphasizing the need for reliable internet for AI to be truly useful. It also includes a digital component encouraging collaborative storytelling with AI prompts and educational tutorials on AI literacy. Developed by agency O Escritório, the campaign started on July 20 and will be present across various media.
From Customized Orders to Starbucks’ Summer Platform
Goal: To create a seasonal identity around the Pink Drink and engage customers.
Media: social media, digital channels, physical locations
Summary: Starbucks has developed the Pink Energy campaign to build a broader summer platform around its popular Pink Drink, which evolved from customer adaptations to become a permanent menu item. Launched in late June, the campaign features merchandise and new frozen drink offerings linked by their pink color, focusing on confidence, creativity, and personal atmosphere rather than productivity. The campaign will continue throughout summer across various media.
FANCL’s ‘#SummerMrs’ Campaign: Reactions to JAM’S, OOH Letter Images Released
Source: https://www.advertimes.com/20260717/article551013/
Goal: Increase awareness of skin care services during summer
Claim: Know your skin, understand necessary care
Media: OOH advertising, digital signage
Summary: FANCL launched a promotional campaign for its skincare consulting service 'FANCL SKIN PATCH' from July 13 in Shibuya, Tokyo, featuring a campaign titled '#SummerMrs'. The initiative aimed to raise awareness about summer skin care through messages in letters to the members of the band Mrs. GREEN APPLE, highlighting the importance of knowing one's skin condition during the summer season.
Zurich Returns to the Beaches with a Focused Campaign on Prevention and Well-being
Goal: Promote prevention habits and enhance consumer connection
Claim: We Care
Media: Beach mupis, sunscreen dispensers, on-site promotions
Summary: Zurich Portugal is launching a summer campaign titled 'We Care for Your Summer', aimed at promoting prevention habits and strengthening consumer connections at various beaches in Portugal. The campaign includes various communication formats such as prevention messages on beach mupis and sunscreen dispensers, as well as on-site promotional activities where gifts like caps, sunscreen, sunglasses, and water bottles are distributed, along with recommendations on sun protection and hydration. This initiative also features meet-up points marked by the Zurich mascot, Zurimoji, enhancing brand presence and interaction with the community.