Welcome to the automated Brand Tracker diaries.
Out Look: Guinness Storehouse Lets Summer Flow Across Dublin
Source: https://www.adworld.ie/2026/07/31/out-look-guinness-storehouse-lets-summer-flow-across-dublin/
Goal: Connect the attraction with the movement, energy, and social life of Dublin during the summer.
Claim: Summer in Dublin. It all flows from here.
Media: Out of Home (OOH) formats, digital screens, murals
Summary: The Guinness Storehouse launched a summer campaign across Dublin that employs various out-of-home formats to enhance its visibility and connection to the city's vibrant social scene. With a message emphasizing the summer experience in Dublin, the campaign starts at Dublin Airport and extends throughout the city, also featuring a specific focus on Thursday evenings to engage audiences planning their social activities. A colorful mural in South William Street further embodies the campaign's visual identity.
7UP turns Saudi summer into a snowy spectacle with ‘Ice Ice Habibi’
Source: https://campaignme.com/7up-turns-saudi-summer-into-a-snowy-spectacle-with-ice-ice-habibi/
Goal: Promote the brand's range of soft drinks
Claim: Transforms summer into a snow-covered landscape
Media: television, digital, social, online video
Summary: 7UP launched a summer campaign in Saudi Arabia featuring a local adaptation of Vanilla Ice's 'Ice Ice Baby' titled 'Ice Ice Habibi'. The campaign highlights the refreshing effect of the drinks amidst the extreme summer heat, showcasing three product variants through films starring Saudi artist Abu Hamdan. Each film integrates culturally relevant music and imagery, reinforcing 7UP's market position.
Degree sweats it out with subway commuters for New York summer campaign
Goal: Engage NYC commuters during the summer heat
Claim: The Official Deodorant of the Hottest Commutes
Media: Out-of-home, social media, influencer partnerships
Summary: Degree has launched a hyperlocal campaign in partnership with the MTA to engage New York City commuters dealing with extreme summer heat. The campaign features rebranded subway stations with names like 'Sweat Central' and limited-edition deodorant sticks that offer free subway rides, using social listening to reflect genuine commuter experiences.
The Girls Larsson Launches Summer Sound Crossword 2026
Goal: To highlight the role of sound in communication and engage the industry in a playful challenge during summer.
Claim: Sound has the power to create emotions, build brands, and tell stories.
Media: LinkedIn
Summary: Flickorna Larsson's summer campaign, Sommarljudkrysset, invites industry colleagues to test their sound skills over four weeks with a chance to win a workshop and discounted production services. The campaign features sound clips and multiple-choice questions, aiming to emphasize the importance of sound in communication. The winner will be announced on August 12, 2026.
Under Armour Transformed Garage Training into a Summer Campaign for HeatGear
Goal: Promote HeatGear for training in hot weather
Summary: The campaign centers on actor François Arnaud training in an open garage, highlighting Under Armour's HeatGear line for warmer days. Launched in late July, it emphasizes everyday training settings rather than professional sports environments. The campaign features Arnaud as a new global ambassador, building on previous connections established through the series Heated Rivalry. The narrative combines humor with product focus, showcasing existing technologies and a strategic shift towards broader cultural partnerships.
Lidl Makes Summer Campaign Adapt to the Weather
Source: https://www.adformatie.nl/marketing/campagnes/lidl-laat-zomercampagne-meebewegen-met-het-weer
Goal: To adapt the summer campaign based on weather conditions
Summary: Lidl is launching a summer campaign that will adjust its messaging and deals based on the current weather, providing customers with relevant promotions during hot weather.
Cruzcampo Pays Tribute to the Andalusian Canners in Its Summer Campaign
Source: https://www.reasonwhy.es/actualidad/cruzcampo-homenaje-lateros-andaluces-campana-verano
Goal: To honor the Andalusian canners
Summary: Cruzcampo is paying tribute to the Andalusian canners in its summer campaign, highlighting the local traditions and craftsmanship associated with canning.
Jameson Ginger & Lime Takes Centre Stage in New Summer Campaign
Source: https://www.adworld.ie/2026/07/24/jameson-ginger-lime-takes-centre-stage-in-new-summer-campaign/
Goal: To celebrate Jameson Ginger & Lime and keep it top of mind during summer events.
Claim: Jameson, Ginger & Lime Anytime
Media: Out of Home, Digipoles, Digital Retail, Green Screens, 48 Sheets, Metropoles, programmatic DOOH
Summary: The campaign highlights Jameson Ginger & Lime as a key product for the brand, featuring a special build in Dublin and a multi-channel out-of-home strategy to engage consumers during summer events. The initiative aims to maintain high visibility while celebrating moments of social connection.
Cut the summer campaign to further load the brand platform Hak your day
Source: https://www.adformatie.nl/marketing/campagnes/hak-lanceert-social-first-zomercampagne
Goal: To further enhance the brand platform
Summary: The article discusses Hak's summer campaign aimed at further developing its brand platform 'Hak je dag'.
NOS Launches Summer Campaign Dedicated to Artificial Intelligence with José Condessa
Goal: Show how technology can simplify everyday life during vacations
Claim: A network that never takes a vacation from Artificial Intelligence
Media: Television, cinema, digital platforms
Summary: NOS has launched its new summer campaign focusing on Artificial Intelligence, featuring actor José Condessa. The campaign showcases an AI agent helping with typical summer tasks, emphasizing the need for reliable internet for AI to be truly useful. It also includes a digital component encouraging collaborative storytelling with AI prompts and educational tutorials on AI literacy. Developed by agency O Escritório, the campaign started on July 20 and will be present across various media.
From Customized Orders to Starbucks’ Summer Platform
Goal: To create a seasonal identity around the Pink Drink and engage customers.
Media: social media, digital channels, physical locations
Summary: Starbucks has developed the Pink Energy campaign to build a broader summer platform around its popular Pink Drink, which evolved from customer adaptations to become a permanent menu item. Launched in late June, the campaign features merchandise and new frozen drink offerings linked by their pink color, focusing on confidence, creativity, and personal atmosphere rather than productivity. The campaign will continue throughout summer across various media.
FANCL’s ‘#SummerMrs’ Campaign: Reactions to JAM’S, OOH Letter Images Released
Source: https://www.advertimes.com/20260717/article551013/
Goal: Increase awareness of skin care services during summer
Claim: Know your skin, understand necessary care
Media: OOH advertising, digital signage
Summary: FANCL launched a promotional campaign for its skincare consulting service 'FANCL SKIN PATCH' from July 13 in Shibuya, Tokyo, featuring a campaign titled '#SummerMrs'. The initiative aimed to raise awareness about summer skin care through messages in letters to the members of the band Mrs. GREEN APPLE, highlighting the importance of knowing one's skin condition during the summer season.
Zurich Returns to the Beaches with a Focused Campaign on Prevention and Well-being
Goal: Promote prevention habits and enhance consumer connection
Claim: We Care
Media: Beach mupis, sunscreen dispensers, on-site promotions
Summary: Zurich Portugal is launching a summer campaign titled 'We Care for Your Summer', aimed at promoting prevention habits and strengthening consumer connections at various beaches in Portugal. The campaign includes various communication formats such as prevention messages on beach mupis and sunscreen dispensers, as well as on-site promotional activities where gifts like caps, sunscreen, sunglasses, and water bottles are distributed, along with recommendations on sun protection and hydration. This initiative also features meet-up points marked by the Zurich mascot, Zurimoji, enhancing brand presence and interaction with the community.