Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Find Your Ninth Sense with Garmin and Jiří Procházka

Brand: Garmin

Campaign: Path of the Ninth Sense

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/garmin-jiri-prochazka-cesta-devateho-smyslu/

Goal: To encourage the public to find a balance between performance and recovery.

Claim: The real shift doesn't come from constantly pushing limits, but from recognizing when to push and when to slow down.

Summary: Garmin, in collaboration with MMA fighter Jiří Procházka, has launched the 'Path of the Ninth Sense' challenge, promoting a balance between performance and recovery. Participants can compete for Garmin fēnix 9 Pro watches through a series of nine tests until September 30, 2026. The campaign aims to connect the watch's capabilities with real-life lifestyle and the ambassador's authentic personality.

Sweden

The Girls Larsson Launches Summer Sound Crossword 2026

Brand: Flickorna Larsson

Campaign: Sommarljudkrysset

Source: https://www.resume.se/marknadsforing/kampanj/flickorna-larsson-utmanar-branschen-halvtid-i-ljudkampanjen-sommarljudkrysset/

Goal: To highlight the role of sound in communication and engage the industry in a playful challenge during summer.

Claim: Sound has the power to create emotions, build brands, and tell stories.

Media: LinkedIn

Summary: Flickorna Larsson's summer campaign, Sommarljudkrysset, invites industry colleagues to test their sound skills over four weeks with a chance to win a workshop and discounted production services. The campaign features sound clips and multiple-choice questions, aiming to emphasize the importance of sound in communication. The winner will be announced on August 12, 2026.

challenge communication sound summer campaign