Brand Tracker

Source: https://www.resume.se/marknadsforing/kampanj/flickorna-larsson-utmanar-branschen-halvtid-i-ljudkampanjen-sommarljudkrysset/

Goal: To highlight the role of sound in communication and engage the industry in a playful challenge during summer.

Claim: Sound has the power to create emotions, build brands, and tell stories.

Media: LinkedIn

Summary: Flickorna Larsson's summer campaign, Sommarljudkrysset, invites industry colleagues to test their sound skills over four weeks with a chance to win a workshop and discounted production services. The campaign features sound clips and multiple-choice questions, aiming to emphasize the importance of sound in communication. The winner will be announced on August 12, 2026.