Welcome to the automated Brand Tracker diaries.
The Girls Larsson Launches Summer Sound Crossword 2026
Goal: To highlight the role of sound in communication and engage the industry in a playful challenge during summer.
Claim: Sound has the power to create emotions, build brands, and tell stories.
Media: LinkedIn
Summary: Flickorna Larsson's summer campaign, Sommarljudkrysset, invites industry colleagues to test their sound skills over four weeks with a chance to win a workshop and discounted production services. The campaign features sound clips and multiple-choice questions, aiming to emphasize the importance of sound in communication. The winner will be announced on August 12, 2026.
Kapusons Wins Communication Tender of the Marche Region
Goal: Modernization of institutions and labor market services
Media: Digital and traditional promotional campaigns
Summary: Kapusons has won the communication tender launched by the Marche Region for the acquisition of integrated information and communication services aimed at modernizing institutions and labor market services. The main tasks involve creating graphic and visual identity as well as managing digital and traditional promotional campaigns.
Luxauto deploys its new communication territory with YOU
Source: https://www.adada.lu/2026/07/luxauto-deploie-son-nouveau-territoire-de-communication-avec-vous/
Goal: To establish a new communication territory
Summary: Luxauto is launching its new communication territory named 'VOUS', aiming to enhance its brand presence and engagement with customers.
Jenny Nygaard at WergelandApenes Answers in Summer Conversation
Goal: Break down prejudices and misconceptions related to job inclusion
Summary: In an interview for 'Sommerpraten', Jenny Nygaard, the agency leader of WergelandApenes, discusses her summer plans and reflects on her experiences traveling in remote areas. She highlights her admiration for colleagues at WergelandApenes due to their impressive teamwork and productivity following a financially challenging year. Nygaard also praises the campaign 'Attractive Enough?' by Fretex Jobb, which aims to challenge societal prejudices around employment inclusion.
Six IPRA Awards for Five Croatian Agencies
Source: https://www.media-marketing.com/vijesti/sest-ipra-nagrada-za-pet-hrvatskih-agencija/
Goal: Promote correct posture
Summary: Several Croatian agencies received accolades at the IPRA Golden World Awards, with Millenium promocija winning two awards for campaigns aimed at community relations and healthcare. Examples include 'Ispravi se' for Croatia Poliklinika and '#SaveYourSkin' for La Roche-Posay. Other recognized agencies tackled diverse themes across various categories, demonstrating the scope and versatility of Croatian marketing and PR initiatives.