Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Vodafone offers SMEs pitchside ads

Brand: Vodafone

Campaign: Support for Ireland Women’s Rugby Team

Source: https://marketing.ie/vodafone-offers-smes-pitchside-ads/

Goal: To support and promote women's rugby in Ireland

Claim: Team of Us

Summary: Vodafone Ireland has become the main sponsor of the Ireland Women’s Rugby Team, replacing Aon. This marks the first time Vodafone's branding will appear on the front of the women's jersey, as part of its ongoing partnership with the Irish Rugby Football Union that began with the men's team in 2016. The campaign emphasizes the inclusivity of rugby and the sense of community it fosters.

Germany

From Witnesses’ Memories Came the Image of the First Goal of the Bundesliga

Brand: Vodafone

Campaign: The Unseen Goal

Source: https://www.media-marketing.com/vijesti/iz-sjecanja-svjedoka-nastala-je-slika-prvog-gola-bundeslige/

Goal: To reconstruct the first goal in Bundesliga history using AI and historical data.

Media: Digital channels, social media, print, football podcasts, LED panels, large screens, YouTube

Summary: Vodafone and Borussia Dortmund have collaborated on a project called The Unseen Goal, which aims to reconstruct the first-ever goal in Bundesliga history using artificial intelligence and extensive archival research. The campaign analyzes data and testimonies from the event to create a visual representation of the moment that was never captured on camera. The reconstruction premiered on August 29 at the BORUSSEUM, and it also gained significant visibility through various media channels.

artificial intelligence Borussia Dortmund Bundesliga Football Historical Reconstruction Vodafone

Germany

AI Reconstruction: Vodafone and BVB Visualize the First Bundesliga Goal from 1963

Brand: Vodafone

Campaign: KI-Rekonstruktion

Source: https://www.horizont.net/marketing/nachrichten/ki-rekonstruktion-vodafone-und-der-bvb-visualisieren-das-erste-bundesliga-tor-von-1963-235578

Goal: Visualize the first Bundesliga goal from 1963

Summary: Vodafone and Borussia Dortmund (BVB) have collaborated to visualize the first-ever Bundesliga goal scored in 1963 using artificial intelligence technology as part of a campaign to celebrate football history.

AI Bundesliga football history Vodafone

Ireland

Vodafone Marks 25 Years with Red Bench Series from Folk VML

Brand: Vodafone

Campaign: Red Bench Series

Source: https://www.adworld.ie/2026/08/28/vodafone-marks-25-years-with-red-bench-series-from-folk-vml/

Goal: To celebrate 25 years in the Irish market by highlighting the importance of personal connections through communication.

Claim: Celebrating the remarkable impact of personal communication.

Media: Social media

Summary: Vodafone Ireland has launched the 'Red Bench Series' campaign to commemorate its 25 years in the Irish market. The campaign features well-known Irish personalities sharing impactful personal stories on a red bench, symbolizing connection. It reflects on how communication technology has evolved while the significance of personal connection remains constant.

communication Ireland personal connection Vodafone

Global

Vodafone serves up ace Wimbledon activation

Brand: Vodafone

Campaign: Wimbledon Activation

Source: https://www.campaignlive.co.uk/article/vodafone-serves-ace-wimbledon-activation/1967416

Goal: Showcase the strength and speed of 5G service

Summary: Vodafone has created a large robot to demonstrate the capabilities of its latest 5G service during the Wimbledon tournament.

5G Vodafone Wimbledon

Czech Republic

Just a Click to Happy Summer from Vodafone. New Campaign from Publicis Groupe Introduces Loyalty Program

Brand: Vodafone

Campaign: Vodafone Happy

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/staci-klik-na-happy-leto-od-vodafone-nova-kampan-od-publicis-groupe-predstavuje-vernostni-program/

Goal: To introduce a loyalty program and engage customers

Claim: Vodafone Happy loyalty program offers new benefits every week

Media: Mobile application, television spots, social media

Summary: Vodafone has launched a new loyalty program called Vodafone Happy in celebration of its 20th anniversary in the Czech market. The campaign, created by Leo Prague, features a new mascot named Happy, designed to represent the program and engage customers through a mobile app. It includes two main commercials highlighting the program's benefits and a summer contest in partnership with OREA Hotels & Resorts. Happy will remain a long-term symbol for the program even after the campaign ends.

Czech Republic loyalty program Marketing Campaign Vodafone

Portugal

Vodafone aims to provide mobile satellite network across the country by 2027

Brand: Vodafone

Campaign: Satellite Mobile Network Initiative

Source: https://www.imagensdemarca.pt/artigo/vodafone-quer-levar-rede-movel-por-satelite-a-todo-o-pais-ate-2027/

Goal: To launch a satellite mobile communications service by 2027

Claim: Enhancing connectivity and resilience in emergencies

Media: Press Release, Digital Communications

Summary: Vodafone Portugal has announced a partnership with Satellite Connect Europe to launch a satellite mobile communications service across Portugal by the end of 2027. This service will enable conventional smartphones to connect in areas lacking terrestrial coverage, making Vodafone the first operator in the country to offer such technology. The initiative aims to improve connectivity in remote areas and enhance communication resilience during emergencies like storms or power outages. Before the commercial launch, Vodafone must obtain the necessary regulatory approvals.

innovation mobile technology satellite communication Vodafone