Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

900 Radiobases, US$ 750 million and an Arena that is Growing: Where Antel is Placing its Bets

Brand: Antel

Campaign: Expo Prado Stand and 5G Expansion

Source: https://infonegocios.biz/plus/900-radiobases-us-750-millones-y-un-arena-que-crece-donde-esta-poniendo-las-fichas-antel

Goal: To connect all towns over 500 inhabitants with fiber optics

Claim: Antel and Uruguay will be the first country in America with all towns connected by fiber optics

Media: Events, streaming, partnerships with Netflix and Disney

Summary: Antel is showcasing its commitment to entertainment and connectivity at the Expo Prado, having achieved 900 5G base stations and progressing with fiber optic deployment in smaller towns. The company's investment plan exceeds $750 million over five years, and Antel Arena is experiencing increased activity, with a significant rise in ticket sales and events. The initiative aims to establish Antel as a leader in telecommunications in Uruguay and enhance its presence in the digital services market.

Portugal

MEO’s mobile network recorded 11 terabytes of traffic during the MEO KALORAMA

Brand: MEO

Campaign: MEO KALORAMA

Source: https://www.imagensdemarca.pt/artigo/rede-movel-da-meo-registou-11-terabytes-de-trafego-durante-o-meo-kalorama/

Goal: To provide connectivity and accessibility during the festival

Claim: Elevated connectivity for an inclusive experience

Media: Mobile network, free Wi-Fi

Summary: During the three-day MEO KALORAMA festival, MEO's mobile network processed 11 terabytes of data, including 6.6 terabytes via 5G. Approximately 110,000 attendees generated a high volume of communication usage. MEO also focused on accessibility through the MEO Foundation, offering a dedicated app and various support measures for individuals with accessibility needs. The festival showcased both intensive mobile network usage and efforts to improve attendee experience.

5G accessibility music festival

Global

Vodafone serves up ace Wimbledon activation

Brand: Vodafone

Campaign: Wimbledon Activation

Source: https://www.campaignlive.co.uk/article/vodafone-serves-ace-wimbledon-activation/1967416

Goal: Showcase the strength and speed of 5G service

Summary: Vodafone has created a large robot to demonstrate the capabilities of its latest 5G service during the Wimbledon tournament.

5G Vodafone Wimbledon