Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Apple wins the 2026 Emmy for Best Commercial with ‘I’m Not Remarkable’

Brand: Apple

Campaign: I’m Not Remarkable

Source: https://www.adlatina.com/publicidad/apple-gana-el-emmy-2026-al-mejor-anuncio-con-im-not-remarkable

Goal: Promote accessibility awareness and tools.

Claim: People with disabilities are not remarkable; they just use different tools.

Media: Short film, possibly social media and digital platforms.

Summary: Apple's accessibility short film 'I'm Not Remarkable' won the 2026 Emmy for Best Commercial, marking the company's third win in four years. Directed by Kim Gehrig, the film features deaf and disabled students and highlights Apple’s accessibility features. The film challenges the narrative that disability is extraordinary, emphasizing the use of different tools for everyday tasks.

Portugal

MEO’s mobile network recorded 11 terabytes of traffic during the MEO KALORAMA

Brand: MEO

Campaign: MEO KALORAMA

Source: https://www.imagensdemarca.pt/artigo/rede-movel-da-meo-registou-11-terabytes-de-trafego-durante-o-meo-kalorama/

Goal: To provide connectivity and accessibility during the festival

Claim: Elevated connectivity for an inclusive experience

Media: Mobile network, free Wi-Fi

Summary: During the three-day MEO KALORAMA festival, MEO's mobile network processed 11 terabytes of data, including 6.6 terabytes via 5G. Approximately 110,000 attendees generated a high volume of communication usage. MEO also focused on accessibility through the MEO Foundation, offering a dedicated app and various support measures for individuals with accessibility needs. The festival showcased both intensive mobile network usage and efforts to improve attendee experience.

5G accessibility music festival

Portugal

Did you know … UNO has a version for colorblind people based on a Portuguese invention?

Brand: Mattel

Campaign: UNO ColorADD

Source: https://www.imagensdemarca.pt/artigo/sabia-que-o-uno-tem-uma-versao-para-daltonicos-baseada-numa-invencao-portuguesa/

Goal: Make UNO more accessible to people with color blindness

Claim: Inclusivity through ColorADD symbols

Summary: The popular card game UNO has an adapted version for colorblind individuals called 'UNO ColorADD', developed by Mattel in collaboration with the Portuguese color identification system ColorADD, created by designer Miguel Neiva. The adaptation incorporates symbols alongside colors to help players distinguish cards without relying solely on color perception. The initiative aims to enhance the accessibility of the game for people with color blindness, continuing to follow traditional UNO rules while adding visual references.

accessibility color blindness ColorADD UNO

Japan

Changing the Perception that Cooking is Visual

Brand: Ajinomoto

Campaign: SOUNDFUL RECIPE

Source: https://www.advertimes.com/20260731/article552608/

Goal: Improve inclusivity in cooking.

Claim: Cooking is not just for seeing.

Summary: Ajinomoto's 'SOUNDFUL RECIPE' is an initiative launched in February 2025 aimed at enhancing inclusivity in cooking. It addresses the limitations of traditional recipes that rely on visual cues by creating an auditory recipe site optimized for visually impaired individuals. The project seeks to change the perception that cooking is an activity solely for those who can see, making it an experience for everyone. The campaign has won several awards, including silver at ADFEST and Spikes Asia.

accessibility cooking inclusivity

Austria

Inclusion: ORF-Enterprise Makes Advertising More Accessible

Brand: ORF-Enterprise

Campaign: Accessibility in Advertising

Source: https://www.horizont.at/marketing/news/inklusion-orf-enterprise-macht-werbung-barrierefreier-102816

Goal: Make advertising more accessible

Claim: Barrier-free advertising

Summary: ORF-Enterprise has initiated efforts to make advertising more accessible, focusing on removing barriers for people with disabilities. This campaign aims to promote inclusion in advertising.

accessibility inclusion

Spain

Inditex is deploying accessible labeling for visually impaired individuals

Brand: Inditex

Campaign: Accessible labeling for visually impaired individuals

Source: https://www.reasonwhy.es/actualidad/inditex-etiquetado-accesible-personas-discapacidad-visual

Goal: To implement accessible labeling for people with visual disabilities

Summary: Inditex is rolling out accessible labeling to aid visually impaired individuals, enhancing their shopping experience through improved accessibility measures.

accessibility Inditex visual impairment