Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

Ovation BBDO and Libresse Win First Grand Prix at SoMo Borac for Campaign ‘Time for Answers’

Campaign: Time for Answers

Source: https://www.media-marketing.com/vijesti/ovation-bbdo-i-libresse-osvojili-prvi-grand-prix-somo-borca-za-kampanju-vreme-je-za-odgovore/

Goal: To engage and connect with the audience on important topics

Media: Digital, Out-of-Home

Summary: Ovation BBDO and Libresse won the first Grand Prix at the SoMo Borac awards for their campaign 'Time for Answers', realized for Essity. The project also achieved first place in both the Digital Mix and SoMo Content categories, marking its success across multiple areas of the competition.

UAE

Victory tour 2026: Cannes Lions trophies handed to winning entries from the UAE

Brand: IKEA

Campaign: Is That A Pinntorp?

Source: https://campaignme.com/victory-tour-2026-cannes-lions-trophies-handed-over-to-winning-entries-from-the-uae/

Goal: To celebrate the success of UAE agencies at Cannes Lions.

Media: Print & Publishing

Summary: The Cannes Lions International Festival of Creativity victory tour 2026 took place in the UAE, where multiple agencies received awards for their campaigns, including Memac Ogilvy Dubai for IKEA's campaign and FP7 McCann, the most awarded agency with ten Lions for various campaigns.

Advertising Awards Cannes Lions UAE Agencies

Slovenia

WEBSI 2026: SMS FOTRU General Champion, DROM Agency Agency of the Year

Brand: McDonald’s Slovenia

Campaign: SMS FOTRU

Source: https://www.media-marketing.com/vijesti/websi-2026-sms-fotru-generalni-prvak-drom-agency-agencija-godine/

Goal: To win awards at the WEBSI 2026 competition

Summary: The SMS FOTRU project, developed by Futura DDB and OnkoMan, was declared the overall champion at the WEBSI 2026 competition, held on September 10th in Ljubljana. The DROM agency was named the digital agency of the year, while Atlantic Group was awarded client of the year. A total of 37 WEBSI awards were given among 186 submitted projects. Notable wins included Futura DDB's Mekathon as the best digital campaign and multiple top placements across various categories.

Advertising Awards digital marketing Slovenia

USA

Apple wins the 2026 Emmy for Best Commercial with ‘I’m Not Remarkable’

Brand: Apple

Campaign: I’m Not Remarkable

Source: https://www.adlatina.com/publicidad/apple-gana-el-emmy-2026-al-mejor-anuncio-con-im-not-remarkable

Goal: Promote accessibility awareness and tools.

Claim: People with disabilities are not remarkable; they just use different tools.

Media: Short film, possibly social media and digital platforms.

Summary: Apple's accessibility short film 'I'm Not Remarkable' won the 2026 Emmy for Best Commercial, marking the company's third win in four years. Directed by Kim Gehrig, the film features deaf and disabled students and highlights Apple’s accessibility features. The film challenges the narrative that disability is extraordinary, emphasizing the use of different tools for everyday tasks.

accessibility Advertising Awards inclusive marketing

New Zealand

2026 Beacon Awards winners announced

Brand: Pak’n’Save

Campaign: Anything can be a gift at WRAP’nSAVE

Source: https://stoppress.co.nz/awards/2026-beacon-awards-winners-announced/

Goal: Identify a new media opportunity for consumer relevance

Summary: The 2026 Beacon Awards celebrated outstanding achievements in New Zealand's media and advertising sector, culminating in the Best in Show being awarded to PHD Aotearoa and Pak’n’Save for their innovative campaign, 'Anything can be a gift at WRAP’nSAVE'. The judges praised the campaign for its strong consumer relevance and flawless execution. TVNZ was named Media Business of the Year, while Together was recognized as Media Agency of the Year.

Advertising Awards Media Innovation New Zealand