Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Arab Emirates

Dubai Media outlines next phase of growth through innovation, content and strategic partnerships

Campaign: Dubai+ Transformation and Ramadan 2026 Growth

Source: https://campaignme.com/dubai-media-outlines-next-phase-of-growth-through-innovation-content-and-strategic-partnerships/

Goal: To strengthen Dubai Media's position as a leading media organization through innovation and strategic partnerships.

Claim: Innovation is central to our ambition.

Media: Dubai TV, Sama Dubai, Emirates ice in-flight entertainment system

Summary: Dubai Media is focusing on innovation, digital transformation, and collaboration with advertisers as it outlines its growth strategy for the future. The 'Dubai+ Transformation and Ramadan 2026 Growth' campaign aims to deepen audience engagement and showcase Emirati stories globally, having reported significant growth during Ramadan 2026 compared to the previous year.

New Zealand

2026 Beacon Awards winners announced

Brand: Pak’n’Save

Campaign: Anything can be a gift at WRAP’nSAVE

Source: https://stoppress.co.nz/awards/2026-beacon-awards-winners-announced/

Goal: Identify a new media opportunity for consumer relevance

Summary: The 2026 Beacon Awards celebrated outstanding achievements in New Zealand's media and advertising sector, culminating in the Best in Show being awarded to PHD Aotearoa and Pak’n’Save for their innovative campaign, 'Anything can be a gift at WRAP’nSAVE'. The judges praised the campaign for its strong consumer relevance and flawless execution. TVNZ was named Media Business of the Year, while Together was recognized as Media Agency of the Year.

Advertising Awards Media Innovation New Zealand