Brand Tracker

Source: https://stoppress.co.nz/news/media/think-tvs-17-second-challenge-great-ideas-can-come-from-anywhere/

Goal: Showcase creative talent in New Zealand's media agencies

Claim: Great ideas can come from anywhere

Media: TVNZ, Sky

Summary: ThinkTV's inaugural 17 Second Challenge celebrated creative talent from New Zealand's media agencies by inviting teams to develop the opening 17 seconds of an advertising campaign. PHD emerged as the winner with their entry 'What the…?!', showcasing how creativity can come from various roles within the industry. The winning entries will be featured in ThinkTV’s larger campaign, promoting the significance of attention on television.

Source: https://stoppress.co.nz/partner-articles/shoptalk-expands-healthcare-footprint-with-launch-of-medtalk/

Goal: To provide relevant healthcare-focused advertising in medical environments

Claim: Contextual relevance matters in healthcare advertising

Media: Digital out of home

Summary: Shoptalk, formerly known as Giggle Entertainment Network, has launched Medtalk, a healthcare-focused digital out of home network that spans over 165 medical venues across New Zealand. This initiative reflects a deliberate approach to creating advertising content that resonates within healthcare settings, catering to a wide array of advertisers, including pharmaceutical companies and retail health brands, in environments where health and financial decisions are top of mind for the audience.

Source: https://stoppress.co.nz/awards/2026-beacon-awards-winners-announced/

Goal: Identify a new media opportunity for consumer relevance

Summary: The 2026 Beacon Awards celebrated outstanding achievements in New Zealand's media and advertising sector, culminating in the Best in Show being awarded to PHD Aotearoa and Pak’n’Save for their innovative campaign, 'Anything can be a gift at WRAP’nSAVE'. The judges praised the campaign for its strong consumer relevance and flawless execution. TVNZ was named Media Business of the Year, while Together was recognized as Media Agency of the Year.

Source: https://stoppress.co.nz/campaigns/sealord-argues-kiwis-should-be-louder-about-their-love-for-fish/

Goal: Encourage New Zealanders to be prouder about their love for fish.

Claim: Hold that fish high and proud.

Media: TV, digital, social, out of home

Summary: Sealord has launched a new long-term brand platform called 'We love fish' to encourage New Zealanders to embrace their love for fish despite social and practical barriers. The campaign features a launch film directed by Damien Shatford, depicting a skipper on a mission to combat the issue of 'fishame', where people feel guilty about eating fish in public. The campaign aims to normalize fish consumption and includes a variety of media channels across the nation.

Source: https://stoppress.co.nz/news/media/tvnz-to-bring-fifa-world-cup-2030-broadcast-to-nz/

Goal: To provide coverage of the Fifa World Cup 2030 to New Zealanders

Claim: Bringing football back to Aotearoa

Media: TVNZ 1, TVNZ+

Summary: TVNZ has announced it will broadcast the Fifa World Cup 2030, offering both free-to-view and pay rights. The previous tournament saw record viewership, and the network aims to build on that momentum as football continues to grow in New Zealand. CEO Jodi O'Donnell highlights the significance of the event for the country and the local coverage it brings, alongside ongoing football events leading up to the tournament.