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Sealord argues Kiwis should be louder about their love for fish
Source: https://stoppress.co.nz/campaigns/sealord-argues-kiwis-should-be-louder-about-their-love-for-fish/
Goal: Encourage New Zealanders to be prouder about their love for fish.
Claim: Hold that fish high and proud.
Media: TV, digital, social, out of home
Summary: Sealord has launched a new long-term brand platform called 'We love fish' to encourage New Zealanders to embrace their love for fish despite social and practical barriers. The campaign features a launch film directed by Damien Shatford, depicting a skipper on a mission to combat the issue of 'fishame', where people feel guilty about eating fish in public. The campaign aims to normalize fish consumption and includes a variety of media channels across the nation.