Sealord

Campaign Diaries

New Zealand

Sealord reels in the win for Kantar’s July Ad Impact Award

Brand: Sealord

Campaign: We love fish

Source: https://stoppress.co.nz/awards/sealord-reels-in-the-win-for-kantars-july-ad-impact-award/

Goal: Encourage people to embrace their love of fish

Claim: Hold your fish up high

Summary: Sealord's campaign, 'We love fish', won Kantar's Ad Impact for July 2026 by turning social norms into a playful rebellion, encouraging New Zealanders to be proud of their love for fish. Featuring relatable and humorous 'fishame' moments, the campaign distinguishes Sealord from competitors and motivates consumers to consider purchasing fish, aiming to position the brand as a trendsetter in the seafood category.

Campaign Diaries

No Brand Diaries found.

New Zealand

Sealord argues Kiwis should be louder about their love for fish

Brand: Sealord

Campaign: We love fish

Source: https://stoppress.co.nz/campaigns/sealord-argues-kiwis-should-be-louder-about-their-love-for-fish/

Goal: Encourage New Zealanders to be prouder about their love for fish.

Claim: Hold that fish high and proud.

Media: TV, digital, social, out of home

Summary: Sealord has launched a new long-term brand platform called 'We love fish' to encourage New Zealanders to embrace their love for fish despite social and practical barriers. The campaign features a launch film directed by Damien Shatford, depicting a skipper on a mission to combat the issue of 'fishame', where people feel guilty about eating fish in public. The campaign aims to normalize fish consumption and includes a variety of media channels across the nation.

Campaign Diaries

No Brand Diaries found.

advertising branding New Zealand seafood