Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Winners announced at the 2026 Effie Awards Aotearoa

Campaign: Living a little freer

Source: https://stoppress.co.nz/awards/winners-announced-at-the-2026-effie-awards-aotearoa/

Goal: Recognize effective advertising and marketing communications

Summary: The winners of the 2026 Effie Awards Aotearoa were announced, celebrating the most effective marketing campaigns in New Zealand. The Grand Effie was awarded to AA Insurance and McCann New Zealand for their campaign 'Living a little freer', which also won gold in the Sustained Success category. 2degrees and TBWA ew Zealand received the Hardest Challenge award for their campaign promoting industry parity. McCann New Zealand was named Most Effective Agency of the Year.

New Zealand

TBWA New Zealand and Special Australia celebrate APAC Effie Award wins

Brand: Healtheries

Campaign: Sleep vs sloth

Source: https://stoppress.co.nz/awards/tbwanew-zealand-and-special-australia-celebrate-apac-effie-award-wins/

Goal: Challenge the 'sleep-maxxing' culture

Claim: Great sleep doesn’t need to be complicated

Media: Social Media

Summary: TBWA New Zealand has won three awards at the 2026 APAC Effie Awards, including a Silver for Healtheries’ 'Sleep vs sloth', and two bronzes for Tourism New Zealand’s 'Redefining 100% Pure New Zealand'. The campaigns focused on disrupting category conventions and driving significant growth for the brands involved.

Effie Awards Healtheries Marketing Strategy TBWA New Zealand Tourism New Zealand

Colombia

Effie Awards Latin America 2026: All Winners Without Metal Distinction

Brand: Dove

Campaign: Anula la mala suerte

Source: https://www.adlatina.com/publicidad/nota-ganadores-sin-metales-effie-latam-2026

Goal: To promote Brinsa / Refisal products

Summary: The article lists campaigns that are nominees for the Effie Awards Latin America 2026, which will take place in Cartagena de Indias. Various agencies and brands are recognized for their efforts, including 'Anula la mala suerte' by Name Colombia for Brinsa / Refisal.

advertising Colombia Effie Awards

United States

Effie Awards US Opens Submissions for the 2027 Edition

Brand: Uber Eats

Campaign: Football is for Food

Source: https://www.media-marketing.com/vijesti/effie-awards-us-otvara-prijave-za-izdanje-2027-godine/

Goal: To connect food ordering with American football

Claim: N/A

Media: N/A

Summary: The Effie Awards US will open submissions for the 2027 edition on September 9, covering marketing activities from June 1, 2025, to September 30, 2026. The article highlights the campaign 'Football is for Food' by Uber Eats and Special US, which won the Grand Effie for 2026, linking food ordering to American football. The campaign achieved record results in weekly orders from new users. Additional details about the awards, including submission deadlines and categories, are also mentioned.

advertising Effie Awards marketing effectiveness Uber Eats