Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Announcement of Finalists for the ACC Marketing Effectiveness Category

Brand: Kao

Campaign: THE ANSWER

Source: https://www.advertimes.com/20260916/article557636/

Goal: To evaluate marketing strategies and creativity that achieve results.

Summary: The ACC (All Japan Confederation of Creativity) announced the finalists for the Marketing Effectiveness category in the '2026 66th ACC TOKYO CREATIVITY AWARDS'. This category evaluates campaigns that demonstrate significant results through marketing strategies and creativity, focusing on innovative planning and problem-solving rather than just scale. A total of 75 entries were submitted this year, and the final judging will occur through presentations by the teams of the selected works. Winners will be announced on October 14, 2026.

United States

Effie Awards US Opens Submissions for the 2027 Edition

Brand: Uber Eats

Campaign: Football is for Food

Source: https://www.media-marketing.com/vijesti/effie-awards-us-otvara-prijave-za-izdanje-2027-godine/

Goal: To connect food ordering with American football

Claim: N/A

Media: N/A

Summary: The Effie Awards US will open submissions for the 2027 edition on September 9, covering marketing activities from June 1, 2025, to September 30, 2026. The article highlights the campaign 'Football is for Food' by Uber Eats and Special US, which won the Grand Effie for 2026, linking food ordering to American football. The campaign achieved record results in weekly orders from new users. Additional details about the awards, including submission deadlines and categories, are also mentioned.

advertising Effie Awards marketing effectiveness Uber Eats