Dove – Show me the case

Campaign Diaries

New Zealand

Belonging is a funny business: Brand Summit 2026 wrap

Brand: Dove

Campaign: Campaign for Real Beauty

Source: https://stoppress.co.nz/news/belonging-is-a-funny-business-brand-summit-2026-wrap/

Goal: To challenge beauty standards and promote self-esteem among women.

Claim: Courage Is Beautiful, #TurnYourBack

Media: Social media, livestreaming

Summary: At Brand Summit 2026, former Dove executive Firdaous El Honsali reflected on the brand's impactful Campaign for Real Beauty, which began in 2004, emphasizing its role in challenging beauty standards. The summit highlighted Dove's responses to societal issues like AI beauty filters through campaigns that promote authenticity. Other speakers discussed local brand engagement and community building, exemplified by Two Dudes, a men's skincare brand that uses humor and stunts to connect with consumers.

Campaign Diaries

No Brand Diaries found.

Colombia

Effie Awards Latin America 2026: All Winners Without Metal Distinction

Brand: Dove

Campaign: Anula la mala suerte

Source: https://www.adlatina.com/publicidad/nota-ganadores-sin-metales-effie-latam-2026

Goal: To promote Brinsa / Refisal products

Summary: The article lists campaigns that are nominees for the Effie Awards Latin America 2026, which will take place in Cartagena de Indias. Various agencies and brands are recognized for their efforts, including 'Anula la mala suerte' by Name Colombia for Brinsa / Refisal.

Campaign Diaries

No Brand Diaries found.

advertising Colombia Effie Awards

Czech Republic

Dove and Alexmonhart Introduce The Gentle One Perfume

Brand: Dove

Campaign: Beauty is a Feeling

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/2026-09/dove-a-alexmonhart-prichazeji-s-parfemem-the-gentle-one/

Goal: To promote self-acceptance and confidence through the new fragrance.

Claim: Beauty does not have just one definition; it should not be reduced to appearance.

Media: Designblok

Summary: Dove has collaborated with designers Alexandra and Daniel Steklík Monhart from the Czech brand Alexmonhart to launch a new niche perfume called The Gentle One, which is part of their ongoing campaign 'Beauty is a Feeling'. The fragrance aims to evoke a sense of comfort and personal expression, symbolizing Dove’s mission to challenge traditional notions of beauty and promote self-acceptance. The scent was created in Grasse, France, emphasizing craftsmanship and quality.

Campaign Diaries

No Brand Diaries found.

Alexmonhart Dove fragrance niche perfume self-acceptance

Germany

Real Beauty Initiative: With this OOH installation, Dove exposes beauty pitfalls on social media

Brand: Dove

Campaign: Real Beauty Initiative

Source: https://www.horizont.net/agenturen/nachrichten/real-beauty-initiative-mit-dieser-ooh-installation-entlarvt-dove-beauty-fallen-auf-social-media-235279

Goal: To highlight the pitfalls of beauty standards on social media

Claim: Real beauty is not defined by social media standards

Media: Out of Home (OOH)

Summary: Dove's Real Beauty Initiative employs an Out of Home installation to expose the deceptive beauty standards perpetuated on social media. The campaign aims to challenge and redefine the concept of beauty.

Campaign Diaries

No Brand Diaries found.

beauty standards Dove social media

Greece

Dove Celebrates the Greek National Female Soccer Players and Their Stereotype-Free Beauty

Brand: Dove

Campaign: Celebrating Greek National Women’s Soccer Team and Stereotype-Free Beauty

Source: https://brand-news.it/brand/persona/cura-persona/dove-celebra-le-calciatrici-della-nazionale-greca-e-la-loro-bellezza-senza-stereotipi/

Goal: Promote beauty free from stereotypes and enhance girls' confidence

Claim: Redefine what beauty truly means

Media: Digital platforms and social media channels

Summary: Dove supports the Greek women's national soccer team with a campaign focused on stereotype-free beauty and girls' confidence. An ad by Ogilvy features real national team players expressing their commitment and passion through playful faces, accompanied by 'Oh, Pretty Woman', encouraging a redefinition of beauty. Inspired by a study indicating beauty standards affect girls' self-perception and sports participation, the campaign highlights that one in two girls would quit sports due to appearance concerns.

Campaign Diaries

No Brand Diaries found.

advertising beauty confidence women's sports