Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Dove and Alexmonhart Introduce The Gentle One Perfume

Brand: Dove

Campaign: Beauty is a Feeling

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/2026-09/dove-a-alexmonhart-prichazeji-s-parfemem-the-gentle-one/

Goal: To promote self-acceptance and confidence through the new fragrance.

Claim: Beauty does not have just one definition; it should not be reduced to appearance.

Media: Designblok

Summary: Dove has collaborated with designers Alexandra and Daniel Steklík Monhart from the Czech brand Alexmonhart to launch a new niche perfume called The Gentle One, which is part of their ongoing campaign 'Beauty is a Feeling'. The fragrance aims to evoke a sense of comfort and personal expression, symbolizing Dove’s mission to challenge traditional notions of beauty and promote self-acceptance. The scent was created in Grasse, France, emphasizing craftsmanship and quality.

Germany

Real Beauty Initiative: With this OOH installation, Dove exposes beauty pitfalls on social media

Brand: Dove

Campaign: Real Beauty Initiative

Source: https://www.horizont.net/agenturen/nachrichten/real-beauty-initiative-mit-dieser-ooh-installation-entlarvt-dove-beauty-fallen-auf-social-media-235279

Goal: To highlight the pitfalls of beauty standards on social media

Claim: Real beauty is not defined by social media standards

Media: Out of Home (OOH)

Summary: Dove's Real Beauty Initiative employs an Out of Home installation to expose the deceptive beauty standards perpetuated on social media. The campaign aims to challenge and redefine the concept of beauty.

beauty standards Dove social media