Welcome to the automated Brand Tracker diaries.
The platform updates you need to know from July 2026
Source: https://campaignme.com/the-platform-updates-you-need-to-know-from-july-2026/
Goal: To match listeners to a summer identity through a personalized experience.
Claim: Personalized in-app experience.
Media: Spotify app
Summary: In July 2026, various social media and streaming platforms introduced new features. Spotify launched 'Your Summer Persona' in Egypt to create personalized user experiences, while WhatsApp added features like standalone account creation on iPad. Instagram rolled out 'Replace Audio' for changing music on feed posts, and TikTok introduced AI advertising tools like Symphony Agent to help advertisers create more efficient campaigns.
Snickers’ ice cream line seeks help telling the internet to chill out
Goal: To help users relax during tense social media moments.
Claim: Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites.
Media: Social media
Summary: As summer comes to a close, Snickers Ice Cream Minis is launching a campaign to hire a 'chief online chill officer' to respond to tense social media posts with comments and discount offers. The aim is to provide humor and relaxation in online spaces, addressing the irritability linked to social media use. The campaign will run from August 24 to September 3 and is targeted at millennials and Gen Z consumers who prefer smaller treats.
How Brands Marked This Year’s Tour de France
Goal: To unify brand presence
Summary: Tomato Košir highlights the impact of social media and opinion leaders regarding Coca-Cola's new typography, viewing the new typeface as a useful tool for creating a cohesive brand appearance.
Snickers is looking for a ‘Chief Online Chill Officer’ to promote its ice creams
Source: https://www.reasonwhy.es/actualidad/snickers-busca-chief-online-chill-officer-calmar-animos-internet
Goal: Promote ice cream products
Media: Social media
Summary: Snickers is searching for a 'Chief Online Chill Officer' to promote its ice cream products. The article reflects a sentiment that, although there are good things about the campaign, the author believes that investing in social media might not be worthwhile.
Try launches the AI platform Svipp for advertising in social and Norwegian media
Source: https://www.kampanje.com/premium/try-lanserer-ki-drevet-annonseplattform/1016240
Goal: To provide a fast and accessible advertising production platform for both large brands and local businesses.
Claim: Go from need to published campaign in under ten minutes.
Media: Social media and editorial-controlled media
Summary: Try has launched the AI-driven advertising platform 'Svipp', allowing advertisers to create and publish their ads on both social media and editorial-controlled media. Already in use by brands like Mestergruppen and Vipps, Svipp aims to enable more control and faster production for both large brands and local businesses. The platform caters to single brands with their own channels as well as organizations with multiple entities, capturing the need for efficiency in campaign creation while also including Norwegian editorial media.
The Election Authority can advertise on Instagram and Facebook
Source: https://www.resume.se/kommunikation/sociala-medier/gront-ljus-for-valinformation-pa-facebook/
Goal: To provide voters with election information
Media: Instagram, Facebook
Summary: The Swedish Election Authority, Valmyndigheten, will advertise on Instagram and Facebook to disseminate election information after Meta reversed its previous decision prohibiting such ads. This change follows a clarification that information from official election authorities is not considered political advertising, aiming to ensure that voters have access to essential voting information.
LEGO has hidden 333 brick plates in stores around the world
Goal: Engage fans in a physical treasure hunt for collectible items
Media: Social media, physical stores
Summary: LEGO Group has hidden 333 LEGO brick plates in vinyl stores worldwide, launching a global treasure hunt for fans of Olivia Rodrigo, who must follow clues released on social media to discover the locations. The campaign began on July 27 and includes a unique store installation made of over 110,000 bricks, along with a recently announced collection inspired by Olivia Rodrigo's music. The treasures are available for purchase starting August 1.
Mom Store celebrates the beautiful game of parenthood during World Cup season
Goal: Make Mom Store culturally relevant during the World Cup.
Claim: The beautiful game of parenthood.
Media: Social media and digital assets
Summary: Mom Store has launched a social-first campaign titled 'For the Love of the Beautiful Game' in partnership with Think Human, intertwining football terminology with parenting experiences during the World Cup season. The centerpiece is a hero film that showcases family moments through the lens of football commentary, aiming to resonate with parents and young families. The campaign emphasizes the small victories and challenges of parenthood, making it relatable and engaging for the audience.
Prima Ice Cream Expands Influencer Marketing. Engaging New Faces in the Summer Campaign
Goal: To create authentic and relevant content that resonates with the target audience
Media: Social media
Summary: Prima zmrzlina is expanding its influencer marketing strategy by collaborating with a diverse range of influencers for its brands, including Pegas Premium, Mrož, Kuba, and Prank!. The focus is on authenticity and creating natural content that appeals to specific audiences. Through this campaign, Prima zmrzlina aims to enhance visibility and engage with younger generations and families, utilizing both established and new influencers.
Cif focuses on creators for the launch of Infinite+Clean
Goal: Engage new domestic habits through creator involvement
Claim: One spray, CIFai everything
Media: Instagram, TikTok
Summary: Cif launches its new multi-purpose spray, Infinite+Clean, with a digital campaign centered on the claim 'One spray, CIFai everything.' The campaign, developed with WPP Creative, engages creators from various backgrounds to showcase their daily cleaning experiences on social media. Participants receive personalized boxes tailored to their profiles, and the initiative includes a community challenge inviting users to share videos of their cleaning moments with the official campaign soundtrack.
Hello, it’s Frank Lebœuf: How the Vendez Votre Voiture advertisement became a phenomenon on social networks
Goal: Promote car selling services
Claim: Sell your car easily
Media: Social media
Summary: The article discusses how the advertising campaign 'Salut, c’est Frank Lebœuf' for Vendez Votre Voiture has become a social media phenomenon, highlighting its effectiveness and popularity among users.
The Series about July 22 has 20 Million Views
Source: https://www.kampanje.com/premium/serien-om-22-juli-har-20-millioner-visninger/1015765
Goal: To keep the memories of the July 22nd victims alive and reach younger generations.
Claim: Don't forget Monica Bøsei
Media: TikTok, Instagram, Facebook
Summary: The series '77 Stories' related to the events of July 22nd has garnered over 22 million views across social media, featuring storytellers like Jens Stoltenberg. The campaign aims to engage younger audiences who lack personal memories of the tragedy by sharing impactful narratives on platforms they use. The initiative is supported by AUF, LO, and the support group for the July 22nd tragedy.
Once Creative Campaigns to See
Source: https://www.adlatina.com/publicidad/11-campaas-creativas-que-debes-conocer-hoy-794056978
Goal: Celebrate the return of the AT&T Stadium after the World Cup
Media: Social media, video
Summary: AT&T celebrates the end of the FIFA World Cup advertising campaign with a social media initiative reflecting the return of the identity of AT&T Stadium, featuring a video with Jerry Jones revealing the restored logo of the stadium after the international football month.
Brand Collaboration: How Ottakringer-Frucade Creates a Fan Song from Social Media Comments
Goal: Engage fans and create community
Claim: Creating a song from fan interaction
Media: Social Media
Summary: Ottakringer collaborated with Frucade to create a fan song inspired by comments from social media users. This campaign aims to engage fans and foster a sense of community, showcasing how user-generated content can lead to creative marketing initiatives.
Good for you, resellers, it’s just one yen
Source: https://www.advertimes.com/20260714/article550523/
Goal: To prevent reselling and ensure fair distribution of collectible cards
Claim: Buying ONE PIECE cards at 1 yen and 5 yen
Media: Social Media (X)
Summary: The article discusses a unique buyback strategy by TSUTAYA Himeji Hiromine Store concerning the ONE PIECE collectible card included with the July 13 issue of Weekly Shonen Jump. In response to high demand and resale activities, the store announced a buyback price of 1 yen for the regular version and 5 yen for the deluxe version of the card. This pricing decision, set by the head office, aims to discourage reselling and was met with significant attention on social media.
Social Networks are No Longer an Addition to Campaigns. MAFRA Confirms Growing Interest in Comprehensive Digital Communication
Goal: To integrate social media into comprehensive marketing strategies
Claim: Social networks are no longer just a supplement to media campaigns.
Media: Social media, video content, digital advertising
Summary: The article discusses the growing significance of social media as an integral part of marketing strategies in the Czech Republic, highlighting MAFRA's implementation of over 1,250 advertising formats across social platforms for nearly 400 clients in the first half of 2026. The piece emphasizes the successful engagement of regional and national brands in campaigns linked to major sporting events and cultural activities, alongside the importance of precise geographic targeting and the rising demand for tailored video content.
Account-update: Google Netherlands wants to get more out of social media
Source: https://www.adformatie.nl/communicatie/bureaus/account-update-week-29
Goal: Enhance social media engagement
Media: social media
Summary: Google Netherlands aims to leverage social media more effectively to improve its digital presence and engagement with users. The focus is on maximizing the potential of various social media platforms.
Meta AI Translates Reels Now Available in 14 Languages
Goal: To provide translation services for Reels in multiple languages
Claim: Meta AI now translates Reels in 14 languages
Media: Reels
Summary: Meta has announced that its AI now supports translations for Reels in 14 different languages, enhancing accessibility for users globally.
From 17,000 Retinol Posts to a New Neutrogena Platform
Source: https://www.media-marketing.com/vijesti/od-17-000-objava-o-retinolu-do-nove-neutrogenine-platforme/
Goal: To challenge skincare myths and provide effective retinol solutions without irritation.
Claim: Visible results do not have to mean uncomfortable experiences.
Media: Social media, influencer collaborations, and live events.
Summary: Neutrogena's new campaign, 'Break the Rules', addresses common skincare myths surrounding retinol use, emphasizing that visible results can be achieved without discomfort. The campaign leverages social media discussions and aims to reposition dermatological advice into accessible, science-based solutions with the introduction of their Rapid Wrinkle Repair Retinol Regenerating Cream. It also includes partnerships with content creators and will extend to festival sponsorships.