Welcome to the automated Brand Tracker diaries.
Digital Angels strengthens its social team and expands client portfolio
Goal: Enhance brand's premium positioning through influencer marketing
Media: Instagram, TikTok
Summary: Digital Angels has strengthened its social team and expanded its client portfolio. Key projects include the 'Crack Your Style' influencer marketing campaign for Magnum, which involved 13 influencers on Instagram and TikTok to promote the brand's premium image. Other notable activations include a launch campaign for Normal in Italy generating over 200,000 interactions and a continued partnership with Esserre Pharma for social media management and influencer marketing.
Media Week Awards winners 2026: Small Collaboration – Under £250k
Goal: Increase brand awareness and engagement
Media: YouTube, LADbible, TikTok, Meta, Snapchat
Summary: The article announces the Gold winner in the Small Collaboration category at the Media Week Awards 2026, highlighting Unilever's campaign 'Bring in the sauce whisperers' executed by Mindshare and involving various social media platforms.
The Concept of ‘Effective Advertising’ Behind ‘Matsuken Mamire’ – From ‘Sender Perspective’ to ‘Receiver Perspective’
Source: https://www.advertimes.com/20261006/article559819/
Goal: Increase visitor numbers and sales
Claim: N/A
Media: Social Media, PR
Summary: The article discusses the Matsuken Mamire campaign at Hakkeijima Sea Paradise, created with a focus on effective advertising that connects with audiences. The campaign aims to shift from a sender-focused perspective to a receiver-focused approach in advertising, emphasizing the importance of understanding consumer behavior and preferences in today's saturated media environment.
Meta taps legacy TV tactic in latest pitch to advertisers
Source: https://mumbrella.com.au/meta-taps-legacy-tv-tactic-in-latest-pitch-to-advertisers-941261
Goal: To establish a message quickly across platforms
Media: Facebook, Instagram, BVOD, digital platforms
Summary: Meta has launched a new ad product called 'ads super burst' that enables brands to run concentrated campaigns on Facebook and Instagram for a specific time period, mirroring traditional TV 'roadblocks'. This move signals that Meta is responding to media buyers' needs. The Commonwealth Bank showcased this strategy in their 'Doubt Never Did' campaign, emphasizing the importance of rapidly reaching a large audience.
Belonging is a funny business: Brand Summit 2026 wrap
Source: https://stoppress.co.nz/news/belonging-is-a-funny-business-brand-summit-2026-wrap/
Goal: To challenge beauty standards and promote self-esteem among women.
Claim: Courage Is Beautiful, #TurnYourBack
Media: Social media, livestreaming
Summary: At Brand Summit 2026, former Dove executive Firdaous El Honsali reflected on the brand's impactful Campaign for Real Beauty, which began in 2004, emphasizing its role in challenging beauty standards. The summit highlighted Dove's responses to societal issues like AI beauty filters through campaigns that promote authenticity. Other speakers discussed local brand engagement and community building, exemplified by Two Dudes, a men's skincare brand that uses humor and stunts to connect with consumers.
Why SNs Posts by Influencers in Their 50s and 60s from the Women’s Magazine ‘HALMEK’ Are Supported
Source: https://www.advertimes.com/20260929/article558394/
Goal: To create a service that initiates trends among women in their 50s and 60s
Claim: Showing how products can be integrated into daily life
Media: Instagram
Summary: HALMEK, targeting women aged 50 and above, has initiated the 'HALMEK up Ambassador' program to leverage the growing presence of social media among this demographic. The campaign involves recruiting influencers from within their readership, focusing on authentic daily experiences with their products rather than traditional promotional methods. This strategy aims to enhance engagement and establish deeper connections with the target audience, resulting in significantly increased reach efficiency.
Brands put their spin on beauty’s packaging déjà vu
Source: https://www.marketing-interactive.com/brands-put-their-spin-on-beauty-s-packaging-deja-vu
Goal: Engage with consumers through humor over packaging similarities
Media: Social media
Summary: Fenty Skin, Glow Recipe, and Huda Beauty launched eye patches with strikingly similar packaging within days of each other, leading to a light-hearted conversation among the brands rather than a feud. Huda Beauty's founder mentioned that they were misled about the exclusivity of their packaging supplier, while marketers turned the overlap into trendjacking opportunities, prompting other brands like Burger King and Gillette to join the conversation with playful posts.
GymBeam Chooses Al.ta Cucina to Dispel Myths About Sports Nutrition with Actor Alvise Rigo
Goal: To dispel the myth that balanced nutrition and sports supplementation have to be boring.
Claim: Healthy eating and sports supplementation can be fun and enjoyable.
Media: Instagram, Social Media
Summary: GymBeam collaborates with Al.ta Cucina and actor Alvise Rigo to create four video recipes that showcase how GymBeam products can be integrated into daily cooking. Targeting a broad audience, the campaign aims to demonstrate that nutrition can be both enjoyable and beneficial, utilizing Rigo's engaging presentation style. An Instagram giveaway is also part of the project, promoting community involvement.
Galaxus: A Web Sitcom Instead of Advertising – Marketing
Source: https://www.persoenlich.com/marketing/eine-web-sitcom-statt-werbung
Goal: To engage customers through creative storytelling.
Media: TikTok, YouTube, Instagram
Summary: Galaxus has launched a web series called 'Galaxus Stories', portraying fictional customer encounters in a made-up Galaxus store. The first six episodes feature various humorous situations, aiming to reflect the quirks of customers and employees. The series is described as a 'creative test balloon' and is designed for social media, encouraging longer viewer engagement.
FRISKIES marks over 35 years in Portugal with rebranding and new campaign led by consumers…
Goal: To enhance communication and highlight real pet owners' testimonials.
Claim: Quality nutrition without compromises.
Media: television, connected TV, social media, billboards
Summary: FRISKIES, a brand of Purina with over 35 years in the Portuguese market, launches the 'Meu FRISKIES' campaign as part of its recent rebranding. The campaign focuses on real pet owners, using a 'selfie' format to share why they choose FRISKIES, aiming to connect authentically with families. The initiative seeks to democratize access to quality nutrition for pets while reinforcing the brand's role in daily family routines.
Kruidvat Questions the Beauty Ideal Promoted by Social Media
Source: https://pub.be/fr/kruidvat-remet-en-question-lideal-de-beaute-vehicule-par-les-reseaux-sociaux/
Goal: To challenge beauty standards promoted by social media
Summary: Kruidvat questions the beauty ideals conveyed by social media, aiming to promote more realistic beauty standards.
Biborg launches 86dB, an agency dedicated to cinema and streaming
Source: https://www.cbnews.fr/conseil/biborg-lance-86db-agence-dediee-au-cinema-au-streaming
Goal: To create socially connected campaigns for cinema and streaming
Media: social media, brand content, events, media buying
Summary: Biborg has launched 86dB, a new agency dedicated to cinema and streaming, aimed at studios, distributors, and audiovisual actors. The agency seeks to design more socially connected campaigns tailored to current audience usage, using social media strategies and community engagement to extend the visibility of films and series. Initially focused in France, 86dB is expected to expand across Europe.
How Quill told the story of heritage, culture and adventure at ADIHEX
Source: https://campaignme.com/how-quill-told-the-story-of-heritage-culture-and-adventure-at-adihex/
Goal: Make heritage relevant to younger audiences
Claim: Heritage can command any format
Media: Social media and digital
Summary: Quill successfully executed a comprehensive digital strategy for the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2026, transforming traditional heritage content into engaging social media narratives. The campaign aimed to appeal to younger, social-first audiences while showcasing the vast scale and diverse offerings of the exhibition, which featured over 480,000 visitors and numerous live events over 10 days.
Anna Zeiter: “Better late than never”: How W Social wants to close Europe’s social media gap
Goal: To close the social media gap in Europe
Claim: Better late than never
Media: Social Media
Summary: The article discusses how W Social aims to address and close the social media gap in Europe, emphasizing the importance of timely engagement and presence in digital platforms.
Is the Era of Paying on Instagram Here? Meta Launches New Subscription to Support Creators and Businesses
Source: https://www.advertimes.com/20260916/article557567/
Goal: To provide tailored subscription plans for individuals, creators, and small businesses.
Claim: Providing added value.
Media: Instagram, Facebook, WhatsApp
Summary: Meta has announced a new subscription plan called 'Meta One' on September 16, aimed at individuals, creators, and small businesses, offering various features including custom fonts for direct messaging and enhanced AI capabilities for media creation. The plan includes single-app subscriptions as well as bundled options that provide access to multiple applications and AI functions. The initiative aims to create new revenue streams alongside traditional advertising.
Samsung finds a Tim Cook who’s ready to switch sides
Source: https://www.marketing-interactive.com/samsung-finds-a-tim-cook-who-s-ready-to-switch-sides
Goal: To promote the Galaxy Z Fold8 and mock Apple's iPhone launch.
Claim: Best phone I’ve ever had. You can quote me, Tim Cook, from Palmerston North.
Media: Social media (Instagram)
Summary: Samsung New Zealand humorously recruited a local named Tim Cook to promote the Galaxy Z Fold8, using social videos to highlight the device's features while playfully mocking Apple's recent iPhone launch. The campaign involved multiple posts and videos showcasing 'Cook' as a satisfied Galaxy user.
Maxi ICA Uses Reaction Videos in New Campaign
Source: https://www.resume.se/marknadsforing/kampanj/livsmedelsjatten-testar-nytt-reklamformat/
Goal: To promote e-commerce offers through engaging content
Claim: Largest on low prices
Media: Web
Summary: Maxi ICA has launched a new campaign inspired by the popular format of reaction videos found online, featuring the character Maxireportern who reacts to weekly offers on icamaxi.se with enthusiasm typical of social media reactions. The campaign aims to effectively integrate this digital trend into grocery advertising, highlighting their positioning as a leader in low prices.
She will lead the PR initiative at WAL
Source: https://www.kampanje.com/premium/hun-skal-lede-pr-satsingen-til-wal/1023795
Goal: To build a new PR division that integrates various communication disciplines.
Claim: PR in its broadest sense is becoming an increasingly important field for building strong brands.
Media: Social media, traditional media, online forums
Summary: Thea Rustad Bergan is leaving Try to lead the new PR initiative at WAL, indicating a shift to a more integrated and modern approach to public relations that acknowledges the importance of social media and customer engagement.
Instagram tells AI-generated profiles to label up or lose reach
Goal: To improve transparency regarding AI-generated content on the platform
Claim: Clear identification of AI-generated profiles
Media: Social media
Summary: Instagram is implementing a new labeling system for AI-generated profiles to improve transparency, allowing creators to disclose the nature of their profiles to prevent restrictions on reach. The platform will rename the existing 'AI creator' label to 'AI-generated profile' and limit visibility for accounts that do not disclose this information. This move aims to address user frustration about misleading profiles and enhance understanding of AI-generated content.
NFL Expands TikTok Playbook With Renewed Deal
Goal: Enhance NFL's presence on TikTok
Media: TikTok
Summary: The NFL has announced an expanded multi-year partnership with TikTok ahead of the 2026 season. This collaboration includes creating NFL hubs and experiences on TikTok, continuing its presence on the TikTok ad platform, and launching a dedicated fan hub through TikTok's Pro Events to engage users with trending videos and benefits.
Machado and Chipotle’s New Creator-Led Campaign: How to Cede Control Without Getting into Trouble
Goal: To promote fresh food preparation methods and engage consumers through creator content
Claim: For real
Media: TikTok, Instagram, YouTube, television
Summary: Chipotle has launched a new campaign led by Fernando Machado that gives creative freedom to a hundred content creators. They produced content from inside kitchens at fifty locations across the US, Canada, and London, resulting in over a hundred social media posts and a national TV ad. The campaign continues Chipotle's longstanding positioning of freshness without freezers or microwaves. The content was created without traditional scripts or shooting lists, highlighting the brand's innovative approach to marketing.
Social Media Campaign: How Future Trainees Should Find Their Perfect Match at Rewe
Goal: Attract future trainees
Claim: Find your perfect match
Media: Social media
Summary: The article discusses Rewe's new social media campaign aimed at helping future trainees find the ideal job matching their skills and interests. The campaign leverages interactive content and targeted advertising to engage potential candidates effectively.
Premiere: Valor and Papa John’s Peru Turn Roblox Pizzas into Real Pizzas
Goal: To celebrate Children's Day by connecting Roblox creations to real-life pizza.
Media: Instagram
Summary: The Peruvian agency Valor and Papa John's Peru launched a campaign to celebrate Children's Day by allowing kids to translate their virtual pizza creations from the game Roblox into real pizzas. Through the 'Papa Johnblox' activation, children are encouraged to share an image of their Roblox pizzas on Instagram for a chance to receive a real Papa Box with their dream pizza.
Norwegian Creator to Make Microdrama for Google
Source: https://www.kampanje.com/premium/norsk-serieskaper-skal-lage-mikrodrama-for-google/1022501
Goal: To produce a microdrama series targeted at the American market
Media: Social media
Summary: Norwegian creator Caroline Glomnes is set to create a new microdrama series with The Oslo Company, commissioned by Google. The series, inspired by real events in Glomnes's life, will mainly target the American audience and is filmed in Los Angeles and Oslo. It focuses on short, engaging stories suitable for social media platforms.
Cathay taps into creator territory to sell Hong Kong one square kilometre at a time
Goal: Encourage travelers to explore beyond familiar landmarks in Hong Kong
Claim: Hong Kong's density as a competitive tourism advantage
Media: TikTok, Instagram
Summary: Cathay Pacific is using creator marketing to promote tourism to Hong Kong, particularly targeting Australians and New Zealanders. The campaign, which invites creators to explore one square kilometre of the city, emphasizes its unique density as a tourism asset. Collaborations with various creators will be showcased on TikTok and Instagram, bridging social media content with travel itineraries and fares.
Local industry reacts as Meta agrees to introduce new safety features for US teens
Goal: To protect young users on social media platforms
Claim: Significant structural intervention for the protection of teens
Media: Instagram, Facebook
Summary: Meta has agreed to introduce new safety features on Instagram and Facebook for users aged 13 to 17 in the US, as part of an $18 billion settlement. The features include a night mode, daily time caps, breaks after extended usage, and design changes to protect young users from addiction and data misuse. This settlement represents a significant shift in how platforms serve young people and may influence similar regulations in other regions.
Cathay Pacific Restricts Travel to Show How Much Hong Kong Offers
Goal: To encourage tourists to explore Hong Kong's offerings within smaller areas.
Media: TikTok, Instagram
Summary: Cathay Pacific has launched a new phase of their campaign 'Hong Kong: The Most Fun Per km²', where content creators are given one square kilometer of Hong Kong to explore and showcase. This approach highlights the city's density as a tourist advantage, presenting hidden gems across various neighborhoods through social media. With a recent increase in international arrivals, the campaign aims to keep visitors engaged in the city.
NFL Stars Show Off New Celebrations in Season Kickoff Campaign
Goal: To showcase NFL players' new touchdown dances and increase engagement on social media.
Summary: The NFL and 72andSunny launched a campaign named 'The Season Is Your Stage' to highlight NFL players' celebrations ahead of the new season. Featuring a fictional hub called 'Celly Studio', the campaign aims to capture the viral essence of touchdown dances in culture and social media.
Understand What Works in the Feed
Source: https://www.kampanje.com/annonse/forsta-hva-som-funker-i-feeden/1020542
Goal: To understand what works in social media and how brands can be perceived and remembered.
Media: Social Media
Summary: The article discusses an event titled 'Influencer & SoMe Marketing 2026' aimed at exploring effective strategies in social media. It features industry experts and creators who will share insights on what captures attention in feeds, the role of influencers, and the impact of AI on content production. Presentations will include data on youth media consumption habits and case studies from brands like SpareBank 1 and Ruter.
Snap launches new advertising feature Promoted Places in the Netherlands
Goal: To promote new advertising features
Media: Social media
Summary: Snap has launched a new advertising feature called Promoted Places in the Netherlands, aimed at enhancing local advertising for businesses on its platform.
Teenagers Search for ‘Suicide’ and ‘Self-harm’ → Parents Notified: Instagram’s New Feature
Source: https://www.advertimes.com/20260820/article554263/
Goal: To notify parents when children search for keywords related to suicide and self-harm
Claim: Promoting child safety on social media
Media: Social Media
Summary: Meta's Japan branch implemented a new feature for Instagram that notifies parents if children aged 13-17 repeatedly search for terms related to suicide or self-harm. This initiative follows growing global concerns regarding the impact of social media on children's health and safety. Additionally, the platform aims to block searches for specific harmful terms and provides resources for mental health support to users.
Two Ways to Build Relevance: Spider-Man vs. The Odyssey
Source: https://www.adlatina.com/marketing/dos-formas-de-construir-relevancia-spider-man-versus-la-odisea
Goal: To build relevance and anticipation around the movie release
Media: social media, promotions, merchandise, video games, outdoor advertising, celebrity endorsements, presales
Summary: The article analyzes the marketing strategies of 'Spider-Man: Brand New Day' and 'The Odyssey,' highlighting the differences in how each film generated conversation and relevance around their releases. Spider-Man utilized a long-term strategy to build anticipation through various media channels, while The Odyssey adopted a more concentrated strategy leading up to its premiere. Both films achieved similar levels of overall conversation, but the effectiveness of their campaigns varied based on the timing and construction of expectation.
Ljubljana has a new address for good stories
Goal: Highlight the habit of food photography and sharing on social media
Claim: Let's Relax
Summary: Nearly ten years ago, IKEA launched the 'Let's Relax' campaign to draw attention to the rapidly growing trend of photographing food and sharing meals on social media.
Top 100 Creative Directors in the Region: Among Them are 24 Slovenians – Marketing Magazine
Goal: Raise awareness about food photography habits
Media: Social media
Summary: Nearly ten years ago, IKEA launched the 'Let’s Relax' campaign to highlight the growing trend of photographing food and sharing meals on social media.
What Remains Unsaid in Marketing?
Source: https://www.marketingmagazin.si/aktualno/mmarketing/11924/kaj-v-marketingu-ostaja-neizreceno/novice
Goal: Raise awareness about food photography habits
Claim: Let's Relax
Media: Social media
Summary: Nearly a decade ago, IKEA's campaign 'Let's Relax' highlighted the growing trend of photographing food and sharing meals on social media.
INTERSPORT at the Rhythm of Sports
Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/11929/intersport-v-ritmu-sporta/novice
Goal: Highlight the trend of photographing food and sharing meals on social media.
Claim: Let's Relax
Summary: Almost ten years ago, IKEA launched the campaign 'Let's Relax' to draw attention to the growing habit of photographing food and sharing meals on social media.
Ten Years Ago, IKEA Predicted a Problem We Still Know – Marketing Magazine
Goal: Highlight a growing habit
Claim: N/A
Media: Social media
Summary: Nearly ten years ago, IKEA launched the 'Let's Relax' campaign to draw attention to the emerging trend of photographing food and sharing meals on social media.
How Coffee Planet turned football rivalries into The Great Football Roast
Source: https://campaignme.com/how-coffee-planet-turned-football-rivalries-into-the-great-football-roast/
Goal: Engage football fans through witty banter and cultural references.
Media: Social media
Summary: Coffee Planet launched 'The Great Football Roast', a social media campaign during the FIFA World Cup 2026, where fans from different countries engaged in witty banter about their rival teams as they roasted each other. The campaign transformed each match into a playful competition of roasts, ultimately culminating in a final roast contest between Spain and Argentina. The approach aimed to capitalize on coffee consumption during late-night matches while maximizing fan interaction and visibility.
New Logo for Instagram
Source: https://www.resume.se/marknadsforing/design/instagram-byter-logga-forsta-forandringen-pa-10-ar/
Goal: To refresh and modernize the Instagram logo
Claim: Cleaner and more modern design
Summary: Instagram has introduced a new logo design that partially replaces its characteristic script style with sans-serif letters, while still incorporating elements of the original style. CEO Adam Mosseri stated that it was time for a refresh, aiming for a design that reflects simplicity and craftsmanship. However, the redesign has faced criticism, with some claiming it resembles 'Instagzam'.
Instagram Changed Its Handwriting, and Brands Immediately Started to Copy It
Goal: Support daily creativity and normalize imperfection
Claim: New identity to convey serious, encouraging and provocative messages
Media: Social media, Stories, Reels
Summary: Instagram has introduced a refreshed brand identity with a new handwritten wordmark that aims to be sharper and more modern while still maintaining a connection to its roots. The design team sought to maintain the handwritten aspect for recognition while updating its appearance and integrating a new font, Instagram Pen, to enhance personal expression. The change reflects a diverse range of content on the platform and aims to support everyday creativity.
Meet Niles, the croc putting a face to Crocs
Source: https://www.marketing-interactive.com/meet-niles-the-croc-putting-a-face-to-crocs
Goal: To build a character-driven storytelling strategy
Media: Social media platforms
Summary: Crocs has launched its first official mascot, Niles, a six-foot-tall crocodile, as part of a long-term character-driven storytelling strategy. Niles, inspired by the crocodile silhouette from Crocs footwear, aims to deepen consumer relationships ahead of the brand's 25th anniversary. A social-first episodic micro-series will feature Niles navigating office life, aiming to develop his character in a way that engages audiences over time.
Real Beauty Initiative: With this OOH installation, Dove exposes beauty pitfalls on social media
Goal: To highlight the pitfalls of beauty standards on social media
Claim: Real beauty is not defined by social media standards
Media: Out of Home (OOH)
Summary: Dove's Real Beauty Initiative employs an Out of Home installation to expose the deceptive beauty standards perpetuated on social media. The campaign aims to challenge and redefine the concept of beauty.
Publsh Group puts attention at the centre of its first brand campaign
Source: https://campaignme.com/publsh-group-puts-attention-at-the-centre-of-its-first-brand-campaign/
Goal: To challenge conventional outdoor advertising and demonstrate that impactful creative can be subtle.
Claim: YOU LOOKED
Media: Billboard, social media (Instagram)
Summary: Publsh Group launched its inaugural brand campaign on Dubai’s Sheikh Zayed Road with a billboard featuring the message 'YOU LOOKED.' The campaign aimed to challenge traditional outdoor advertising norms, asserting that effective marketing does not require loud messaging. It was developed in-house and featured a social media rollout that built anticipation before the billboard reveal, targeting CMOs and a wider audience through curiosity-driven content.
Social Campaign by BBDO and STAN: Barmer Fights Against Screentime Before Sleep
Goal: Reduce screen time before sleep
Media: social media
Summary: Barmer has launched a social campaign created by BBDO and STAN to address and reduce screen time for children before bedtime by collaborating with content creators. The initiative aims to promote healthier bedtime routines.
Think you’ve mastered the art of staying chill? SNICKERS is hiring
Goal: Promote SNICKERS Ice Cream minis and engage consumers humorously
Claim: Delivering satisfaction in perfectly snackable bites
Media: Social media
Summary: SNICKERS Ice Cream launched its first-ever 'Chief Online Chill Officer' campaign, inviting consumers to apply for a paid role to monitor and respond to heated online conversations humorously while promoting the new ice cream minis range. The campaign aims to position SNICKERS as a light-hearted antidote to online negativity, allowing the selected candidate to create content and distribute Snoickers Ice Cream coupons.
Gap Inc. opens creator program to employees
Source: https://www.marketingdive.com/news/gap-inc-opens-creator-influencer-program-staff-employees/826275/
Goal: Involve employees in influencer marketing to boost the brand's online presence.
Claim: Employees becoming influencers through authentic storytelling.
Media: Social media platforms
Summary: Gap Inc. has expanded its creator program to include corporate, distribution, and store staff, allowing employees to act as influencers and earn commissions while promoting the brand. Since its launch, the program has reached nearly 154 million consumers through almost 30,000 posts. This initiative aims to leverage the deep knowledge of employees regarding the brand and its products.
The platform updates you need to know from July 2026
Source: https://campaignme.com/the-platform-updates-you-need-to-know-from-july-2026/
Goal: To match listeners to a summer identity through a personalized experience.
Claim: Personalized in-app experience.
Media: Spotify app
Summary: In July 2026, various social media and streaming platforms introduced new features. Spotify launched 'Your Summer Persona' in Egypt to create personalized user experiences, while WhatsApp added features like standalone account creation on iPad. Instagram rolled out 'Replace Audio' for changing music on feed posts, and TikTok introduced AI advertising tools like Symphony Agent to help advertisers create more efficient campaigns.
Snickers’ ice cream line seeks help telling the internet to chill out
Goal: To help users relax during tense social media moments.
Claim: Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites.
Media: Social media
Summary: As summer comes to a close, Snickers Ice Cream Minis is launching a campaign to hire a 'chief online chill officer' to respond to tense social media posts with comments and discount offers. The aim is to provide humor and relaxation in online spaces, addressing the irritability linked to social media use. The campaign will run from August 24 to September 3 and is targeted at millennials and Gen Z consumers who prefer smaller treats.
How Brands Marked This Year’s Tour de France
Goal: To unify brand presence
Summary: Tomato Košir highlights the impact of social media and opinion leaders regarding Coca-Cola's new typography, viewing the new typeface as a useful tool for creating a cohesive brand appearance.
Snickers is looking for a ‘Chief Online Chill Officer’ to promote its ice creams
Source: https://www.reasonwhy.es/actualidad/snickers-busca-chief-online-chill-officer-calmar-animos-internet
Goal: Promote ice cream products
Media: Social media
Summary: Snickers is searching for a 'Chief Online Chill Officer' to promote its ice cream products. The article reflects a sentiment that, although there are good things about the campaign, the author believes that investing in social media might not be worthwhile.