Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Save the Children’s Campaign Highlights the Impact of Violence on Children

Brand: Save the Children

Campaign: Don’t Let Violence Ruin Childhood

Source: https://www.resume.se/marknadsforing/kampanj/succetrions-hit-anvands-i-ny-anti-valdskampanj-naturligt-val/

Goal: Raise awareness of Save the Children's work for children in Sweden

Claim: Don't let violence ruin childhood

Media: Campaign film featuring a new version of 'Don't You Worry Child'

Summary: The campaign highlights how violence in society affects children who live near it without being directly involved. Using the song 'Don't You Worry Child', reinterpreted by children, it aims to raise awareness about the forgotten indirect victims of violence. The campaign's slogan emphasizes the need for a safe childhood and points out low awareness of Save the Children's work in Sweden.

Finland

Making Online Child Sexual Abuse Visible at Helsinki’s Kansalaistori

Brand: DNA

Campaign: Making Online Child Sexual Abuse Visible

Source: https://www.markkinointiuutiset.fi/artikkelit/munakoisot-helsingin-kansalaistorilla-tekevat-nakyvaksi-huolestuttavaa-ilmiota

Goal: Raise awareness about online sexual harassment towards children

Claim: Every child must know how to take a screenshot

Media: Public installation

Summary: DNA and the organization Suojellaan Lapsia ry are highlighting the issue of online sexual harassment against children with an installation at Helsinki's Kansalaistori. Preliminary results from a study indicate that nearly 10% of children aged 11, 13, and 15 in Finland face sexual harassment on social media weekly. The installation uses hundreds of eggplant symbols, representing sexualized messages that children encounter online. It aims to promote digital safety skills, emphasizing the importance of taking screenshots in documenting harmful situations.

child safety Digital Literacy online harassment

Japan

Teenagers Search for ‘Suicide’ and ‘Self-harm’ → Parents Notified: Instagram’s New Feature

Brand: Instagram

Campaign: Parental Notification Feature for Self-harm Searches

Source: https://www.advertimes.com/20260820/article554263/

Goal: To notify parents when children search for keywords related to suicide and self-harm

Claim: Promoting child safety on social media

Media: Social Media

Summary: Meta's Japan branch implemented a new feature for Instagram that notifies parents if children aged 13-17 repeatedly search for terms related to suicide or self-harm. This initiative follows growing global concerns regarding the impact of social media on children's health and safety. Additionally, the platform aims to block searches for specific harmful terms and provides resources for mental health support to users.

child safety mental health social media

United Kingdom

Posters for The Mummy Banned in London’s Subway

Brand: Warner Bros

Campaign: The Mummy Outdoor Campaign

Source: https://www.resume.se/marknadsforing/reklam/reklam-for-mumiefilm-stoppad-fran-londons-tunnelbana/

Goal: To promote the new movie 'The Mummy'

Media: outdoor advertising, subway posters

Summary: Warner Bros' outdoor campaign for the new film 'The Mummy' has been banned in London's subway and on outdoor boards due to criticism from the UK's advertising regulator ASA. The campaign faced complaints for depicting a realistic image of a dead child, which could disturb young viewers. ASA concluded that the ad was inappropriate for environments where children could see it, despite Warner Bros defending the ad as responsible and not containing violent elements.

advertising ban child safety movie promotion