Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Teenagers Search for ‘Suicide’ and ‘Self-harm’ → Parents Notified: Instagram’s New Feature

Brand: Instagram

Campaign: Parental Notification Feature for Self-harm Searches

Source: https://www.advertimes.com/20260820/article554263/

Goal: To notify parents when children search for keywords related to suicide and self-harm

Claim: Promoting child safety on social media

Media: Social Media

Summary: Meta's Japan branch implemented a new feature for Instagram that notifies parents if children aged 13-17 repeatedly search for terms related to suicide or self-harm. This initiative follows growing global concerns regarding the impact of social media on children's health and safety. Additionally, the platform aims to block searches for specific harmful terms and provides resources for mental health support to users.

United Kingdom

Posters for The Mummy Banned in London’s Subway

Brand: Warner Bros

Campaign: The Mummy Outdoor Campaign

Source: https://www.resume.se/marknadsforing/reklam/reklam-for-mumiefilm-stoppad-fran-londons-tunnelbana/

Goal: To promote the new movie 'The Mummy'

Media: outdoor advertising, subway posters

Summary: Warner Bros' outdoor campaign for the new film 'The Mummy' has been banned in London's subway and on outdoor boards due to criticism from the UK's advertising regulator ASA. The campaign faced complaints for depicting a realistic image of a dead child, which could disturb young viewers. ASA concluded that the ad was inappropriate for environments where children could see it, despite Warner Bros defending the ad as responsible and not containing violent elements.

advertising ban child safety movie promotion