Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

MEO Foundation Strengthens Fight Against Digital Risks with New Phase of Communicating Safely Program

Brand: MEO

Campaign: Knowledge Protects

Source: https://www.imagensdemarca.pt/artigo/fundacao-meo-reforca-combate-aos-riscos-digitais-com-nova-fase-do-programa-comunicar-em-seguranca/

Goal: Promote digital literacy and safety

Claim: The more informed we are in the digital world, the safer we navigate

Media: Multimedia national campaign

Summary: The MEO Foundation has launched a new phase of its 'Communicating Safely' program, now operating nationally with over 100 volunteer trainers, promoting digital literacy and safety among youth and seniors. The initiative, titled 'Knowledge Protects,' aims to educate the Portuguese on the importance of awareness and prevention in a complex digital landscape, amidst rising digital frauds and misinformation tactics. The program has previously conducted thousands of training sessions, impacting hundreds of thousands of students and is set to expand its reach and resources by 2026.

Finland

Making Online Child Sexual Abuse Visible at Helsinki’s Kansalaistori

Brand: DNA

Campaign: Making Online Child Sexual Abuse Visible

Source: https://www.markkinointiuutiset.fi/artikkelit/munakoisot-helsingin-kansalaistorilla-tekevat-nakyvaksi-huolestuttavaa-ilmiota

Goal: Raise awareness about online sexual harassment towards children

Claim: Every child must know how to take a screenshot

Media: Public installation

Summary: DNA and the organization Suojellaan Lapsia ry are highlighting the issue of online sexual harassment against children with an installation at Helsinki's Kansalaistori. Preliminary results from a study indicate that nearly 10% of children aged 11, 13, and 15 in Finland face sexual harassment on social media weekly. The installation uses hundreds of eggplant symbols, representing sexualized messages that children encounter online. It aims to promote digital safety skills, emphasizing the importance of taking screenshots in documenting harmful situations.

child safety Digital Literacy online harassment

Luxembourg

Monkey see, Monkey do: BEE SECURE wants to develop the critical thinking of young Luxembourgers with Neon Internet

Brand: BEE SECURE

Campaign: Neon Internet

Source: https://www.adada.lu/2024/11/monkey-see-monkey-do-bee-secure-veut-developper-lesprit-critique-des-jeunes-luxembourgeois-avec-neon-internet/

Goal: Develop critical thinking in young Luxembourgers

Summary: The campaign "Neon Internet" by BEE SECURE aims to enhance the critical thinking skills of young people in Luxembourg. It emphasizes the importance of internet literacy and encourages students to engage with digital content more critically.

Digital Literacy youth engagement