Welcome to the automated Brand Tracker diaries.
MEO Foundation Strengthens Fight Against Digital Risks with New Phase of Communicating Safely Program
Goal: Promote digital literacy and safety
Claim: The more informed we are in the digital world, the safer we navigate
Media: Multimedia national campaign
Summary: The MEO Foundation has launched a new phase of its 'Communicating Safely' program, now operating nationally with over 100 volunteer trainers, promoting digital literacy and safety among youth and seniors. The initiative, titled 'Knowledge Protects,' aims to educate the Portuguese on the importance of awareness and prevention in a complex digital landscape, amidst rising digital frauds and misinformation tactics. The program has previously conducted thousands of training sessions, impacting hundreds of thousands of students and is set to expand its reach and resources by 2026.
Il Sole 24 Ore reminds readers of the value of authenticity with an institutional campaign
Goal: Raise awareness about the risks of brand imitation and misuse of digital identity.
Claim: When it's Il Sole, there is no doubt.
Media: All media channels of the Group
Summary: Il Sole 24 Ore has launched an institutional campaign to educate the public on the dangers of brand imitation and the misuse of their digital identity. The campaign emphasizes that authority cannot be imitated but must be recognized, inviting users to verify the authenticity of sources before consulting or sharing content. This initiative aims to combat phenomena such as logo copying, fake profiles, and suspicious links that misuse the reputation of the media outlets.
Arera Seeks a Communication Agency. There Are Rules on AI
Goal: Raise awareness about regulated service conditions
Media: TV, radio, digital, print
Summary: Arera has launched a tender for an integrated communication agency to support its media and communication needs for the next three years, with a budget estimated at 2.6 million euros. The agency will handle the creation, execution, dissemination, and monitoring of campaigns focused on regulated services such as electricity and gas. Agencies are required to provide a creative project on energy and environment bonuses, and the use of artificial intelligence in the process is encouraged.
From the Winning Idea: How Many Lives Fit in the Shade of a Tree?
Goal: Raise public awareness about environmental challenges and demonstrate Halkbank's commitment to environmental protection.
Claim: People matter.
Media: Film
Summary: The campaign 'Made in Shade' by Halkbank Skopje, created by McCann Skopje, emphasizes the importance of trees and green spaces by showing how a tree's shade can transform public space, encouraging people to stop and appreciate nature. It aims to raise awareness about environmental issues, specifically deforestation and the necessity of planting trees, as part of a commitment to plant a million trees and contribute to environmental protection.
Chemistry highlights aged care closures with ‘The long drive’
Goal: Raise public awareness of the consequences of losing local aged residential care
Claim: Every New Zealander should be able to access aged residential care in the community where they have lived and are loved
Media: outdoor advertising, print, radio, digital
Summary: Chemistry, in collaboration with the Aged Care Association and Anthem, has launched 'The long drive' campaign to raise awareness about the difficulties older New Zealanders face in accessing aged care, as many facilities have closed and families are forced to travel long distances to visit loved ones. The campaign includes various media channels and an activation featuring seniors hitch-hiking to highlight these issues.
Red Cross Turns Cardiovascular Symptoms into a CPR Rhythm Song with ‘Take Care of Your Potato’
Source: https://www.reasonwhy.es/actualidad/cruz-roja-campana-cuida-tu-patata-agencia-manifiesto
Goal: Raise awareness about cardiovascular symptoms
Claim: Care for your potato
Summary: The campaign by Cruz Roja turns cardiovascular symptoms into a song on the rhythm of CPR, aimed at promoting awareness and education in a creative way.
Not pirates on the roads, but us. The Czech Insurance Association shows how ‘normal’ driving kills
Goal: To raise awareness about everyday driving behaviors that can lead to accidents
Claim: What we consider normal may not be safe
Media: Television, outdoor, print, online communication, social media
Summary: The Czech Insurance Association's new campaign 'Normal Driving Kills' shifts focus from extreme drivers to common unacceptable behaviors that are often justified. It employs a creative concept driven by research indicating that many drivers engage in risky behaviors. The campaign includes visual displays of wrecked cars in busy locations, designed to evoke reflection on driver behavior before officially launching into broader media channels.
The Last Swim
Source: https://www.media-marketing.com/vijesti/prsluk-za-spasavanje-ostaje-vazan-i-kada-ljeto-zavrsava/
Goal: To raise awareness about water safety as summer ends
Claim: A moment of inattention can have irreversible consequences
Media: SÉPAQ network, local OOH, radio
Summary: The Last Swim campaign, launched by the Quebec Lifeguard Society and agency LG2, aims to raise awareness about the risks of water activities as summer ends. It highlights the importance of wearing a life jacket through visually striking imagery, showing body bags made to resemble water surfaces. The campaign is active across various channels and urges swimmers and boaters to remain cautious as temperatures drop.
Together for …: Wiener Gesundheitsverbund Uses Clinic Spaces for Information Campaigns
Goal: To provide health information to the public
Summary: The Wiener Gesundheitsverbund is using clinic spaces to conduct information campaigns aimed at educating the public about health topics. The initiative aims to enhance awareness and provide valuable health information to the community.
Sold Out in Just a Few Hours: Ads for Portable Toilets by Daiichi Pharmaceutical Address the ‘Preparedness Problem’ During Disaster Prevention Week
Source: https://www.advertimes.com/20260902/article556263/
Goal: Raise awareness about the importance of toilet preparedness during disasters
Claim: Don't forget to prepare for toilets.
Media: Peel-off advertisements in subway stations
Summary: In conjunction with Disaster Prevention Week, Daiichi Pharmaceutical is promoting awareness about the often-overlooked need for toilet preparedness during disasters by distributing peel-off portable toilets at Osaka Metro stations. The initial supply was rapidly depleted, demonstrating significant public interest. The campaign includes educational materials about essential emergency supplies.
RSA Urges Motorists to ‘Take 2’ in New Campaign from Forsman & Bodenfors
Goal: To improve motorcycle safety by encouraging drivers to take a second look at T-junctions.
Claim: Look right, look left, and look right again.
Media: television, VOD, outdoor, radio, digital audio, social media
Summary: The Road Safety Authority (RSA) has launched a new campaign titled 'Take 2', created by Forsman & Bodenfors, to enhance motorcycle safety at T-junctions. The campaign encourages drivers to pause and look for motorcyclists before moving out, aiming to reduce serious accidents at these junctions where many incidents occur. It is supported by various media channels and offers additional communications aimed at motorcyclists focusing on visibility and road safety.
Radio Contact Mobilizes Against Animal Abandonment
Source: https://pub.be/fr/radio-contact-se-mobilise-contre-labandon-des-animaux/
Goal: Raise awareness against pet abandonment
Summary: Radio Contact is launching a campaign to raise awareness about the issue of animal abandonment. The initiative aims to mobilize the public to take action and prevent the neglect of pets.
Cancer Foundation’s Billboards React to UV Radiation in Real-time
Goal: To raise awareness about the dangers of sun exposure
Claim: The most dangerous holiday destination of summer
Media: Out-of-home advertising
Summary: The Cancer Foundation and ACO launched a summer awareness campaign where billboards react in real-time to UV radiation levels. The campaign warned the public about the dangers of sun exposure, revealing a hidden message about skin cancer as UV levels increased. The campaign achieved over 3.6 million DOOH impressions and over 505,579 reactions to the UV index.
Who Should I Believe? in New Campaign
Goal: Increase interest and attract more visitors to the event
Claim: Who Should I Believe?
Media: TV, online, outdoor, print
Summary: The campaign centers around the artist Thomas Di Leva's hit song 'Who Should I Believe?' to promote democracy leading up to the Frihamnsdagarna democratic festival. The campaign aims to raise awareness about AI misinformation and encourage people to seek answers in reality rather than on social media. The updated version of the song will be accompanied by AI-generated visuals highlighting the importance of critical source evaluation.
Optivisão Offers Certified Glasses for Safe Observation of the Solar Eclipse on August 12
Goal: Raise awareness about the risks of viewing the sun without proper protection.
Claim: Vision should not be put at risk.
Summary: Optivisão is offering certified glasses for safely observing the solar eclipse on August 12, aiming to raise awareness among the Portuguese about the dangers of looking directly at the Sun without adequate protection. This significant astronomical event, which could reach between 92% and 100% coverage of the Sun in Portugal, is expected to attract thousands of observers. The campaign promotes certified glasses compliant with European standard ISO 12312-2 and encourages scheduling optometry consultations to emphasize the importance of visual health.
Women’s Health Week: Studio Polenta Partners with the Ministry of Health for the 1st Edition in Luxembourg
Goal: Promote women's health
Summary: The article discusses the first edition of Women's Health Week in Luxembourg, organized by the Ministry of Health with the support of Studio Polenta. The campaign aims to raise awareness about women's health issues.
The World’s First ‘Crayon Shin-chan’ Manhole Cover Installed in Kasukabe City, Saitama Prefecture to Promote Local Exploration
Source: https://www.advertimes.com/20260721/article551187/
Goal: To promote local exploration and awareness of sewer systems
Claim: First-ever Crayon Shin-chan design manhole cover in the world
Summary: Kasukabe City in Saitama Prefecture has installed the world's first manhole cover designed with the Crayon Shin-chan character to promote local exploration and inform the public about the importance of sewer systems. The design features the Nohara family under the wisteria flower, the city's symbol, and aligns with local cultural events. The initiative reflects the city's ongoing dedication to integrating Crayon Shin-chan into community projects, aiming to attract more visitors and foster a vibrant urban area.
Initiative for More Women in the Names of Streets in Bosnia and Herzegovina
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Source: https://www.media-marketing.com/womancomm/inicijativa-za-vise-zena-u-nazivima-bh-ulica/
Goal: To raise awareness about gender inequality in naming streets, squares, and parks in Bosnia and Herzegovina.
Claim: Stand up for EQUALITY
Summary: The campaign 'TRGni se za RAVNOPRAVNOST' aims to balance the naming of streets, squares, and parks between male and female names in Bosnia and Herzegovina, highlighting the issue of gender inequality. It underscores the contributions of women in various fields and encourages younger generations to learn about inspiring women in Bosnian history. Supported by multiple organizations, the initiative invites citizens to join and sign a petition.