Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Eclipse in Sight: Guia Repsol Distributes Certified Glasses in Lisbon and Porto

Campaign: Safe Solar Eclipse Viewing

Source: https://www.imagensdemarca.pt/artigo/eclipse-a-vista-guia-repsol-distribui-oculos-certificados-em-lisboa-e-no-porto/

Goal: To promote safety during the solar eclipse and connect culinary experiences with astronomical phenomena.

Claim: Come see the Sun (and the Suns) safely with Guia Repsol.

Media: Social media, on-site distribution at service stations.

Summary: Guia Repsol is distributing certified glasses for safe solar eclipse viewing on August 12th at two service stations in Lisbon and Porto. The initiative aims to gather families and sky enthusiasts while highlighting the food experiences associated with the Guia Repsol. A QR code on the glasses will link to a website showcasing restaurants recognized by the Guia Repsol.

Portugal

Optivisão Offers Certified Glasses for Safe Observation of the Solar Eclipse on August 12

Brand: Optivisão

Campaign: Safety Observation of Solar Eclipse

Source: https://www.imagensdemarca.pt/artigo/optivisao-oferece-oculos-certificados-para-observacao-segura-do-eclipse-solar-de-12-de-agosto/

Goal: Raise awareness about the risks of viewing the sun without proper protection.

Claim: Vision should not be put at risk.

Summary: Optivisão is offering certified glasses for safely observing the solar eclipse on August 12, aiming to raise awareness among the Portuguese about the dangers of looking directly at the Sun without adequate protection. This significant astronomical event, which could reach between 92% and 100% coverage of the Sun in Portugal, is expected to attract thousands of observers. The campaign promotes certified glasses compliant with European standard ISO 12312-2 and encourages scheduling optometry consultations to emphasize the importance of visual health.

public awareness solar eclipse vision safety