Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

O Velho Eurico Takes Over the Kitchen of Street Smash Burgers for Two Days in October

Campaign: Gastronomic Takeover by O Velho Eurico

Source: https://www.imagensdemarca.pt/artigo/o-velho-eurico-assume-a-cozinha-da-street-smash-burgers-por-dois-dias-em-outubro/

Goal: To create a unique culinary experience combining traditional Portuguese flavors with street food culture.

Summary: Street Smash Burgers is hosting a two-day gastronomic takeover by chef Zé Paulo Rocha and the team from O Velho Eurico on October 24 and 25. The exclusive menu features innovative dishes that blend traditional Portuguese cuisine with elements of street food, aimed at showcasing culinary creativity in a vibrant urban setting.

Portugal

3rd edition of TheFork Awards celebrates the resilience of Portuguese gastronomy

Brand: TheFork

Campaign: TheFork Awards 2023

Source: https://www.imagensdemarca.pt/artigo/3a-edicao-dos-thefork-aways-celebra-resilencia-da-restauracao-portuguesa/

Goal: To celebrate resilience and innovation in the Portuguese gastronomy sector.

Claim: Resilience: continue to believe.

Summary: The third edition of TheFork Awards aims to honor the resilience of the Portuguese restaurant industry by recognizing outstanding new culinary openings and celebrating the strength and adaptation of the sector amidst challenges. This year's event will acknowledge three significant figures in Portuguese gastronomy and showcases 33 nominated restaurants from diverse regions.

awards gastronomy resilience

Portugal

Continente Returns to Lisbon with Mariza, NAPA and Kiko is Hot at Praça do Comércio

Brand: Continente

Campaign: Festa na Praça Continente

Source: https://www.imagensdemarca.pt/artigo/continente-regressa-a-lisboa-com-mariza-napa-e-kiko-is-hot-na-praca-do-comercio/

Goal: To promote national music and gastronomy while enhancing community engagement.

Summary: Continente is returning to Lisbon with the Festa na Praça, featuring performances by Kiko is Hot, NAPA, Mariza, and Viva o Samba on September 12 at Praça do Comércio. The event, which combines music, gastronomy, and local production, is part of an itinerant initiative that has traveled across various Portuguese locations over the summer. The event is supported by the Lisbon City Council and will offer free entry, running from 11:00 to 22:00.

community engagement gastronomy music festival

Portugal

Portuguese Among Europeans Who Love to Host Friends or Family at Home

Brand: AEG

Campaign: The Art of Hosting

Source: https://www.imagensdemarca.pt/artigo/portugueses-entre-os-europeus-que-mais-gostam-de-receber-amigos-ou-familiares-em-casa/

Goal: To explore new ways of hosting at home through gastronomy, art, fashion, and design.

Media: Event at IFA 2026

Summary: AEG is showcasing 'The Art of Hosting' at IFA 2026 in Berlin, focusing on evolving home hosting habits. A recent study reveals that 57% of Portuguese people host friends or family at home at least once a month, with low stress levels associated with it. The initiative will involve chefs and creators exploring innovative hosting methods.

AEG event gastronomy Home Hosting Hosting

Portugal

Repsol Brings Author Cuisine to Meo Kalorama

Brand: Repsol

Campaign: Food Experience

Source: https://www.imagensdemarca.pt/artigo/repsol-leva-cozinha-de-autor-ao-meo-kalorama/

Goal: To connect contemporary cuisine with a younger audience

Summary: Repsol introduced the Food Experience at the Meo Kalorama festival, showcasing dishes from renowned chefs in an informal setting. The initiative aims to bridge the gap between culinary art and younger consumers while maintaining chefs' quality and identity. The marketing strategy includes experiences related to gastronomy, music, and sports.

brand experience festivals gastronomy

Portugal

Eclipse in Sight: Guia Repsol Distributes Certified Glasses in Lisbon and Porto

Brand: Guia Repsol

Campaign: Safe Solar Eclipse Viewing

Source: https://www.imagensdemarca.pt/artigo/eclipse-a-vista-guia-repsol-distribui-oculos-certificados-em-lisboa-e-no-porto/

Goal: To promote safety during the solar eclipse and connect culinary experiences with astronomical phenomena.

Claim: Come see the Sun (and the Suns) safely with Guia Repsol.

Media: Social media, on-site distribution at service stations.

Summary: Guia Repsol is distributing certified glasses for safe solar eclipse viewing on August 12th at two service stations in Lisbon and Porto. The initiative aims to gather families and sky enthusiasts while highlighting the food experiences associated with the Guia Repsol. A QR code on the glasses will link to a website showcasing restaurants recognized by the Guia Repsol.

astronomy gastronomy Guia Repsol safety solar eclipse

Spain

Turismo de Navarra or How to Build a Destination Brand through Gastronomy

Brand: Turismo de Navarra

Campaign: Building a Destination Brand through Gastronomy

Source: https://www.reasonwhy.es/estrategia-publicidad-turismo-navarra-construir-marca-destino-gastronomia

Goal: Build a strong destination brand

Summary: The article discusses how Turismo de Navarra focuses on building its destination brand through the promotion of its gastronomy, despite some opinions suggesting a lack of investment in social media. The emphasis is on the unique aspects of the region that could appeal to visitors.

destination brand gastronomy tourism

Festival of Continente Food Breaks Attendance Record and Confirms Return in 2027

Brand: Continente

Campaign: Festival da Comida Continente

Source: https://www.imagensdemarca.pt/artigo/festival-da-comida-continente-bate-recorde-de-afluencia-e-confirma-regresso-em-2027/

Goal: Promote culinary experiences and increase brand visibility

Claim: The largest free gastronomic and entertainment festival in Portugal

Summary: The 8th edition of the Festival da Comida Continente attracted over half a million visitors, marking the highest attendance ever. The event took place on July 11 and 12 at the Parque da Cidade do Porto, featuring live concerts and culinary experiences from national and international artists and chefs. It served over 90,000 meals and highlighted the demand for exclusive recipes and products from the brand. The festival will return in the summer of 2027.

brand engagement culinary entertainment festival gastronomy