Welcome to the automated Brand Tracker diaries.
Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement
Goal: Make the event more communal and accessible
Claim: A night of fun and friendship
Media: YouTube, TikTok, social channels
Summary: Victoria's Secret is transforming its iconic fashion show into a more participatory event by emphasizing community engagement and accessibility. The show will be streamed globally and aims to create a fun and inclusive atmosphere for fans.
IMPACT by Miral picks Ali Al Saloom as Conservation Ambassador
Goal: Raise awareness and encourage community participation in conservation efforts
Media: Podcast series, community events, educational workshops
Summary: Miral has appointed Ali Al Saloom as the Conservation Ambassador for its initiative, IMPACT by Miral, aiming to enhance social and environmental impacts in Abu Dhabi. Al Saloom will promote awareness of conservation efforts, including the Dama Gazelle and Arabian Sand Cat studies, alongside organizing community events such as 'Run for IMPACT' and educational workshops at key venues.
Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement
Goal: Create a more communal and accessible fashion show experience
Media: YouTube, social channels, TikTok Live
Summary: Victoria’s Secret is transforming its fashion show into a more communal event, emphasizing participatory elements and fan engagement. The show will stream globally and follows a nationwide search for a new Angel, aiming to foster a sense of fun and friendship among its audience.
Inside Media Academy: An Academy Connecting Clients, Agencies, and Media – Marketing Magazine
Goal: Engage with the community and promote brand visibility
Claim: Duracell powers your moments
Media: Event marketing
Summary: The article highlights Duracell's participation in the Ljubljana Marathon, where the iconic Duracell Bunny ran 42 kilometers and visited children at the Pediatric Clinic with toys, demonstrating the brand's commitment to community engagement and children's welfare.
The Bunny That Doesn’t Give Up: From Duracell’s Ad to the Ljubljana Marathon
Goal: To promote Duracell and engage with the community
Claim: Duracell Bunny keeps going and going
Summary: The Duracell Bunny, a recognizable character since 1973, participated in the Ljubljana Marathon by running 42 kilometers and later visited children at the Pediatric Clinic with toys.
Irish Red Cross Launches ‘A Million Minutes’ Campaign with OLIVER Ireland
Goal: Raise funds and awareness for volunteer support
Claim: Time to Give
Media: press, social media, website design and build, branch and event activations, schools programme, merchandise, media buying
Summary: The Irish Red Cross has launched ‘A Million Minutes’, a national fundraising campaign developed by OLIVER Ireland, encouraging individuals to use the extra hour gained when clocks go back to support the charity’s volunteers. The initiative aims to raise funds for training and equipment for over 3,400 volunteers contributing one million minutes monthly across 73 branches. Participants can engage in activities like walking or running to support this cause.
Launches ‘The Breast Hat’: – Hope it Creates Attention
Source: https://www.kampanje.com/premium/lanserer-puppehatten-haper-den-skaper-oppmerksomhet/1034969
Goal: To raise awareness about breast cancer
Media: Social media, community engagement
Summary: In collaboration with Coop, Toppfotball Kvinner has launched 'Puppehatten' to raise awareness for breast cancer during October's Rosa sløyfe-aksjonen. The initiative invites players, supporters, and the public to crochet unique pink hats, helping to foster discussion about the disease. The campaign aims to use football's influence to engage the community on women's health issues, encouraging participation and support.
About 500 Citizens’ Likes Illustrated in Graffiti Recording – Yokohama City Captures the Aims of the Sotetsu Line Train Interior Takeover
Source: https://www.advertimes.com/20261016/article560913/
Goal: To promote the attractions along the Sotetsu Line through community engagement.
Media: Train interior displays, posters, video screens
Summary: The city of Yokohama collaborated with Sotetsu Holdings to display illustrations depicting the attractions along the Sotetsu Line in train interiors, using feedback from around 500 visitors gathered during the Yokohama Nature Week 2026 event. The displays aim to highlight community voices about the area and will expand to local government offices and commercial facilities after the display period.
Brands in the Rhythm of the Festival Sarajevo: Bingo Group and ‘Our Place’ that Remains
Goal: To create a sense of belonging and connection among people through shared experiences during the Sarajevo Film Festival.
Claim: A place where people want to be and feel they belong.
Media: Social media, digital content, PR, media communication
Summary: During the Sarajevo Film Festival, Bingo Group created a platform called 'Naše mjesto', which emphasized belonging and connection by engaging employees and the public in experiences like clothing selection and film screenings. The campaign aimed to enhance the festival atmosphere and build a relationship with the audience beyond traditional sponsorships.
Pepco Launches Solidarity Teddy Bears in 19 Countries to Support Children and Youth in Europe
Goal: Support children and youth in local communities
Claim: Helping can start with a small daily choice.
Summary: Pepco has launched its solidarity teddy bears across all 19 markets it operates in, with 100% of the profits going to charitable causes, including the SOS Children's Villages in Portugal. This initiative aims to support educational, sports, cultural, and mental well-being programs for children and youth, building on previous efforts that raised over 2.5 million Polish zlotys for similar causes. The funds raised will be pooled at a European level and then allocated to local partners based on specific community needs.
Don’t Forget About Me
Goal: To celebrate Grandparents' Day by engaging the community and promoting the importance of family memories
Media: Online, Social Media
Summary: Nonno Nanni launched a digital campaign called 'Don't Forget About Me' in celebration of Grandparents' Day, encouraging community involvement through a 'Memory Mission' that includes sharing personal memories related to grandparents. The campaign also includes a donation of 5,000 euros to Auser, an association promoting active aging, and will compile community contributions into a collective video. Participants can earn digital tokens for branded prizes.
A Major Milestone That Happens Only Once: Alvark Tokyo Implements Audience Engagement Strategies for B Premier Opening
Source: https://www.advertimes.com/20261002/article559694/
Goal: Increase attendance and engage local community
Claim: Enjoy basketball with a beer after work
Media: Advertisements in commercial facilities and stations, events
Summary: Alvark Tokyo, participating in the B.LEAGUE PREMIER for the 2026-27 season, is launching various promotional activities including collaborations with fashion brands, advertising in local commercial facilities, and hosting events to attract fans and encourage them to enjoy basketball games after work. The campaign aims to make attending games a part of the daily routine for local workers.
At the Glanc Talk Summit live stream, you will hear singer Lenny, Bára Nesvadbová, and Surgeon Tomáš Šebek.
Goal: To connect personal and professional life themes through discussions and workshops
Claim: Health and good relationships are the greatest luxury
Media: Live streaming on iGlanc.cz and social media
Summary: VLTAVA LABE MEDIA is expanding its lifestyle brand Glanc with a new event format called Glanc Talk Summit, taking place on September 24, 2026, in Prague. The conference will feature discussions, personal stories, and practical workshops focused on mental resilience, life and career changes, and health. Notable personalities like singer Lenny and surgeon Tomáš Šebek will participate. The event aims to be accessible through live streaming and not ticket sales.
Cartoon Network MENA launches an activation in ‘Climate Champions’ initiative at Dubai Media City
Goal: Encourage responsible recycling and raise environmental awareness
Claim: Every bottle, battery, or piece of paper recycled is another step towards protecting our planet for future generations.
Summary: Cartoon Network MENA has initiated a new activation of its Climate Champions initiative in collaboration with Dubai Media City. This effort includes the installation of themed recycling bins and aims to promote responsible recycling practices while informing the community about non-traditional recycling streams. The campaign seeks to inspire environmental stewardship by emphasizing that small actions can lead to significant change.
Skövde Encourages People to Boast About Their Place
Source: https://www.resume.se/marknadsforing/kampanj/skovde-satter-jante-pa-paus-far-svenskarna-att-skryta/
Goal: Increase awareness and pride about Skövde
Media: Digital platforms, physical installations
Summary: Skövde Municipality launched the 'Skrytbåset' campaign to encourage residents and the broader public to boast about their hometowns, moving away from the Swedish culture of modesty. The campaign featured a physical booth in Skövde for locals to share what they love about their city and an online brag meter that received submissions from all over Sweden. Within a short time, the campaign saw significant participation, notably with Skövde leading in contributions, reflecting themes of community pride and local assets.
Placed Children’s Books in Post Offices, Received 29,000 Likes: Poplar Publishing x Japan Post Begin Trial Sales in Bookstore-less Areas
Source: https://www.advertimes.com/20260914/article557430/
Goal: To provide access to children's books in areas without bookstores.
Claim: Creating new communications through books found at post offices.
Media: Social media (X platform)
Summary: Poplar Publishing and Japan Post initiated a trial sale of children's books at select post offices in areas lacking bookstores, aiming to foster connections between children and literature. The campaign has received significant positive feedback, with 29,000 likes on social media, reflecting community support for increasing access to children's literature.
Hey, you’re doing great! Messages of encouragement from grandfathers and grandmothers in a poster – Suntory Wellness and J-League ‘Respect for the Elderly Day’ Project
Source: https://www.advertimes.com/20260915/article557448/
Goal: To deliver encouraging messages from elderly people to the younger generation.
Media: Posters in stadiums, shopping streets, and sports cafes
Summary: Suntory Wellness, in collaboration with the J-League, is launching a campaign for Respect for the Elderly Day on September 21, which features posters displaying encouraging messages from local elderly citizens alongside their photos. This initiative aims to bridge generations by sharing wisdom and support from seniors, and is part of a broader 'Be supporters!' movement that promotes community support through interactions between elderly individuals and local J-League clubs.
Why is Suginami Ward’s ‘Namisuke’ Loved for 20 Years? Public Relations Tactics that Foster Attachment
Source: https://www.advertimes.com/20260911/article556952/
Goal: To deepen community attachment and promote Suginami's charm
Media: Physical merchandise, social media
Summary: This article discusses the success and enduring popularity of 'Namisuke', the official anime character of Suginami Ward, Tokyo, which was established through a public recruitment in 2006. Celebrating its 20th anniversary, Namisuke serves as a device to foster loyalty towards the brand through tangible connections like plush toys. The character's story involves a fairy who arrived in Suginami and represents community engagement. The continued production of plush toys and promotional activities contribute to building a strong relationship between the character and the residents, emphasizing the role of physical items in creating emotional bonds in a digital age.
Betsson.Sport, Marketing Manager Edoardo Gasparin Explains the Strategy
Goal: To enhance brand presence and engagement in the sports community.
Media: TV, digital content, sponsorships, programmatic channels
Summary: Betsson Group's new marketing manager, Edoardo Gasparin, outlines the company's strategy focusing on performance-driven investments, particularly in television and sponsorships. Betsson.sport aims to strengthen its community connection through local initiatives, while maintaining a continuous online and offline presence. Highlighted activities include a significant activation at a football match and the ongoing use of ambassadors to engage with fans.
The World Can Be a Game: Exploring KAYAC’s ‘Peeking into the Playbook’ Part 3
Source: https://www.advertimes.com/20260909/article556939/
Goal: Encourage participation in water gate inspections through engaging experiences
Media: App, Event Experience
Summary: KAYAC's Omori Break School is launching again, allowing participants to explore advertising, design, and local revitalization through hands-on experience with the company's creators. They also highlight projects like the 'Water Gate Aquarium' app designed to engage the public in water gate inspections and a card game for JTEKT that combines technologies to convey solving social issues.
Continente Returns to Lisbon with Mariza, NAPA and Kiko is Hot at Praça do Comércio
Goal: To promote national music and gastronomy while enhancing community engagement.
Summary: Continente is returning to Lisbon with the Festa na Praça, featuring performances by Kiko is Hot, NAPA, Mariza, and Viva o Samba on September 12 at Praça do Comércio. The event, which combines music, gastronomy, and local production, is part of an itinerant initiative that has traveled across various Portuguese locations over the summer. The event is supported by the Lisbon City Council and will offer free entry, running from 11:00 to 22:00.
Hoka builds Strava running stats into digital OOH campaign
Goal: Encourage runners in New York's five boroughs to log their miles and foster community support in running.
Claim: Together We Fly Higher
Media: Digital Out Of Home, TikTok, Meta
Summary: Hoka is launching the 'Run Your City' campaign, a month-long challenge encouraging runners across New York’s five boroughs to log their miles, integrating their running metrics into campaign creatives. It features digital OOH displays cycling through progress updates and a social media push. The campaign culminates in a block party and is part of Hoka's broader effort to engage the running community as it competes with brands like Nike.
Ylioppilaslehti Launches an Idea Competition for the Future of the Magazine
Goal: To explore new ideas for student media in the year 2030
Summary: Ylioppilaslehti is launching a nationwide idea competition inviting students, alumni, media professionals, and others to envision what student media could look like in 2030. The competition aims to find new ways to engage audiences, strengthen community ties, and utilize technology in a rapidly changing media environment, while seeking diverse participation for developing ideas for a new kind of student and youth media.
Stuff says a new-look Neighbourly is on the way
Source: https://stoppress.co.nz/news/stuff-says-a-new-look-neighbourly-is-on-the-way/
Goal: To create a national local social network
Claim: A social network that is local, interactive, community-based and with national reach at scale
Media: Neighbourly News
Summary: Stuff has announced a revamped Neighbourly, enhancing its hyper-local Neighbourly News sites. The rebuild aims to provide New Zealand with a national local social network. The current Neighbourly website will be paused as the project completes, while Neighbourly News continues to promote local happenings. Advertisers will find a positive environment in the new Neighbourly.
Auchan Wants to Take Neighbors to School and Leaves the Choice in the Hands of the Communities
Goal: To create a unique and memorable moment while reinforcing brand proximity to families and communities.
Claim: With Good Neighbors, Going Back is Cheaper
Media: Website for voting
Summary: Auchan Retail Portugal has launched a voting initiative allowing students, families, and teachers to choose which school will host an exclusive concert by the band Vizinhos. This initiative is part of the back-to-school campaign titled 'With Good Neighbors, Going Back is Cheaper' and aims to involve local communities in the school return process. The most voted school will host the concert on October 28, and the campaign emphasizes creating memorable moments and engaging families.
Premiere: Gyps Creative Shop and Just Seek to Recover the Value of Encounter
Goal: To encourage genuine human connections and conversations.
Claim: Opening a door opens up possibilities.
Summary: The campaign 'Open Doors, Open Possibilities' by Just, developed by Gyps Creative Shop, highlights the stories of their advisors across Latin America, emphasizing that genuine connections often require courage. The campaign not only focuses on physical doors but also on the metaphorical act of opening oneself to others, which can lead to unexpected conversations, relationships, and opportunities.
All about you: Banque Raiffeisen celebrates its 100 years with Alternatives Communication and Ghanimé Events
Goal: Celebrate the 100th anniversary of the bank
Summary: Banque Raiffeisen is celebrating its 100th anniversary with a campaign that involves Alternatives Communication and Ghanimé Events. The campaign focuses on engaging the community and highlighting the bank's history and milestones over the past century.
HORIZONT x Social Match Un:filtered: How Ahead Plans to Change the Confectionery Market with Community and Creators
Goal: Change the confectionery market through community and creators
Summary: The article discusses how the company Ahead, in collaboration with Social Match, aims to transform the confectionery market by leveraging community engagement and collaboration with creators. The campaign focuses on connecting with audiences more authentically.
Strategic ‘Beloved Town’ Initiative through Ordinances – Sagamihara City Challenges with Filming Location Invitations, Civic Pride × City Promotion
Source: https://www.advertimes.com/20260825/article554205/
Goal: Increase city recognition and regional attachment
Claim: Enhancing Civic Pride in Sagamihara
Media: Internet surveys, public engagement activities
Summary: Sagamihara City has implemented the 'Civic Pride Ordinance for Everyone in Sagamihara' and the 'Ordinance to Revitalize Sagamihara through the Power of Visual Media' to foster civic pride and promote the city. The objectives include improving the city's recognition and residents' attachment, with targets for the recognition rate at 86.5% and attachment at 79.4% by 2025. The city highlights its child-friendly environment and vibrant sports community, aiming to attract new fans and enhance local pride.
From the United Kingdom and the Old Continent (the Country Festivals at Tienda Inglesa Begin)
Goal: To celebrate the culture, gastronomy, and traditions of four European nations.
Summary: Tienda Inglesa has launched the latest edition of its Fiestas de los Países, honoring Britain and continuing with Italy, Germany, and Spain. The campaign begins with a celebration of British culture and cuisine, featuring special products and activities aimed at bringing the identity and flavors of these countries closer to customers. This year's events involve prominent diplomatic figures and emphasize the importance of cultural connections.
Equiti Becomes Jersey Sponsor for Four-Time UAE Pro League Champions, Al Wahda FC
Goal: To strengthen the partnership with Al Wahda FC and promote community engagement.
Claim: Aim Higher
Media: Club kits, training kits, and television coverage
Summary: Equiti has renewed and expanded its sponsorship agreement with Al Wahda FC for the 2026/27 season, featuring front-of-shirt branding on the club's kits. This partnership aims to reflect a long-term strategic relationship and promote community and sporting excellence, aligning with Equiti's 'Aim Higher' platform. The club's extensive media reach and history in Abu Dhabi are highlighted as key factors in the partnership.
Camugin Strengthens Its Bond with the Territory with a Water Polo Tournament in Camogli
Goal: Strengthen the brand's connection with the local community.
Media: Local events, social media
Summary: Camugin, a brand owned by 1492 Coloniale Group, is launching a water polo tournament in collaboration with Rari Nantes Camogli to strengthen its ties with the Camogli area and the Liguria region. The initiative aims to transform sponsorship into a community project, connecting sports, the sea, and local participation. The first event featured mixed teams and activities aimed at inclusivity, while a post-match format called 'Quinto Tempo' offered entertainment and engagement opportunities for the community.
Ford Delivers Message that Belonging to Canada is Not Proven by a Maple Leaf
Goal: To demonstrate Ford's commitment to Canada through local investments and community engagement.
Claim: You Pay What We Pay
Summary: Ford is launching the campaign 'There’s No Can’t in Canada' to emphasize its long-standing ties to Canada by investing over five billion Canadian dollars in a new manufacturing plant and other facilities across the country. The campaign highlights stories from Canadians and aims to showcase Ford as a partner within local communities rather than just a foreign company. The messaging includes a special pricing offer for Canadian customers, aligning with the company's commitment to affordability.
Columbia Trail Race sets out to grow Saudi Arabia’s outdoor community
Source: https://campaignme.com/columbia-trail-race-sets-out-to-grow-saudi-arabias-outdoor-community/
Goal: To establish Columbia as a leader in outdoor culture and support the growing trail-running community in Saudi Arabia.
Claim: A celebration of community, resilience and discovery.
Media: Paid media, Strava, live event coverage, social storytelling, Columbia.ae
Summary: Columbia organized its inaugural trail race in Saudi Arabia, engaging over 40 runners and local adventure enthusiasts in a 21km event in the Aseer Mountains. This campaign aimed to elevate outdoor culture in the region while promoting Columbia's performance apparel. The initiative included community-focused storytelling, athlete documentation on Strava, and extensive media coverage, generating significant reach and engagement from the outdoor community.
McDonald’s China turned a bag of fries into the most coveted drop of 2026 (a paper backpack)
Goal: Create a desirable product that rewards brand loyalty
Claim: Nostalgia and functionality = a product used, not stored
Media: Social media
Summary: McDonald's China executed a luxury marketing strategy for the 2026 Big Fries Day by collaborating with a local artisan to create the Big Fries Backpack, a limited-edition product that sold out in three days. The backpack, made of durable Tyvek, was designed to attract community engagement and reward loyal customers with exclusivity. This campaign has built an annual tradition filled with anticipation, showcasing that the value lies not in selling more, but in making fewer items available to increase desire.
Camugin Strengthens Its Connection with the Territory with a Water Polo Tournament in Camogli
Goal: To strengthen the brand's connection with the local community
Summary: Camugin, a brand owned by 1492 Coloniale Group, has entered the water polo world with a project designed by Mr. Dee Still to strengthen the brand's link with Camogli and the Liguria region. The initiative features a partnership with Rari Nantes Camogli for the 2026-2027 sports season, starting with a local community tournament. It aims to transform sponsorship into a relationship-building project, blending sport, sea, and community participation. Post-game activities included music, public engagement, and artworks by street artist Alessandro Ripane.
Continente Follows the Volta a Portugal for the Sixth Year and Brings Entertainment to Each Stage
Goal: To promote sports and community engagement
Claim: Supporting the spirit of cycling and community pride
Summary: Continente is sponsoring the 87th edition of the Volta a Portugal cycling competition from August 5 to 16, reinforcing its support for this major national sporting event for the sixth consecutive year. The initiative aims to promote enjoyment and community engagement through various activities and giveaways, highlighting the brand's commitment to sports and community values.
House where Rui Nabeiro was born opens to the public during the Festas do Povo de Campo Maior
Goal: To celebrate the legacy of Rui Nabeiro and enhance the company's historical connection to Campo Maior.
Media: Event activations, installations, performances
Summary: For the first time, the house where Rui Nabeiro was born will open to the public during the Festas do Povo de Campo Maior, as part of a series of initiatives by Grupo Nabeiro. The event includes street decorations, the Delta House with brand experiences, tastings, and a drone show by Delta Cafés scheduled for specific nights. This edition marks the first celebration after UNESCO recognized it as an Intangible Cultural Heritage.
GymNation Muscle Thobe campaign delivers 14 million impressions
Source: https://campaignme.com/gymnation-muscle-thobe-and-ghutra-campaign-delivers-14-million-impressions/
Goal: Create awareness and engagement through community-driven product launch
Claim: A thobe that shows understanding of Saudi culture and fitness
Media: Earned media, owned channels, social media
Summary: GymNation launched the Muscle Thobe and Ghutra Collection, inspired by its community, which generated significant earned media coverage and cultural conversation. The campaign focused on engaging Saudi youth, promoting fitness while respecting culture, and was led in-house with support from Current Global MENAT. It successfully gained traction across social media and traditional media channels.
Overcoming the Era of Homogenization: Creating Brand-Specific ‘Anomalies’
Source: https://www.advertimes.com/20260731/article551574/
Goal: To enhance brand identity through engaging digital conversations
Media: Digital community site
Summary: The article discusses the evolution of brand communication in the digital era enhanced by AI. It highlights the launch of Mizkan's community site 'Mizkan 365', which promotes a consistent brand experience across digital and real-world interactions. The site employs a character that changes daily and utilizes a user-friendly design to foster comfort and engagement within the fan community. Additionally, the article mentions the development of the 'Branded AI Agent' to dynamically implement brand personality across numerous touchpoints.
In September, the edition of Planetaria Festival by Superhumans
Goal: To create a narrative platform that connects culture, scientific research, business, and society.
Claim: Creating culturally relevant platforms across community engagement.
Media: Digital content, original productions, cultural events
Summary: The third edition of the Planetaria Festival, organized by Superhumans, will take place on September 26 and 27 in Bologna. The festival focuses on urban transformations redefining living and planning for the future, directed by artistic leader Stefano Accorsi and scientific director Giulio Boccaletti. The project aims to combine strategy, creativity, and editorial curation to build platforms that draw attention through cultural relevance and enable brands to engage with communities meaningfully.
Casa Milhafre opens in Terceira Island and transforms each visit into a contribution to biodiversity
Goal: To promote brand products and support environmental preservation.
Claim: Values of Another Nature
Media: Interactive installation, social media
Summary: Milhafre dos Açores launched Casa Milhafre, a temporary installation at Teatro Angrense, promoting local products while contributing to environmental recovery. For each visitor that registers, the brand will support an environmental recovery action on the island, targeting invasive species removal and native tree planting. The initiative combines sensory experiences and sustainability messaging through plantable invitations, highlighting the brand's commitment to biodiversity and the Azorean territory.
How to Market With Gen Z, Not To Them
Source: https://www.adweek.com/brand-marketing/how-to-market-with-gen-z-not-to-them/
Goal: Engage Gen Z through community-driven co-creation in sports.
Claim: Bringing young creatives into local communities.
Media: Collaborative events, social media
Summary: Lenovo is focusing on connecting with Gen Z by actively listening to their insights through a Gen Z Advisory Board. The company emphasizes real-world storytelling and co-creation in its marketing strategy. The 'Your Club Your Canvas' initiative engages young creatives to design soccer club kits in collaboration with local communities, showcasing how technology can support authentic creativity.
Hemisphere wins Health NZ’s gambling harm account
Source: https://stoppress.co.nz/partner-articles/hemisphere-wins-health-nzs-gambling-harm-account/
Goal: To reach communities most affected by gambling harm and encourage them to seek help.
Summary: Hemisphere has secured the Minimising Gambling Harm account from Health New Zealand to address gambling-related challenges over the next three years. The initiative aims to engage communities impacted by gambling harm through a unified approach. Hemisphere emphasizes its longstanding involvement in social marketing, alongside its partnership with Māori-owned Big River Creative to enhance cultural representation in their campaigns.
Adega Mayor Launches Official Wine of the Festas do Povo de Campo Maior
Goal: Celebrate cultural heritage and contribute to the preservation of local traditions
Claim: A tribute to collective strength and the land where we were born
Media: Events and guided tours
Summary: Adega Mayor celebrates the return of the Festas do Povo in Campo Maior by launching a limited edition wine that honors the cultural heritage of the region. A portion of the proceeds will support the Festas do Povo Association. The campaign includes wine tastings, decorations, and guided tours during the festivities.
Paw Patrol and Attunda Fire Brigade Teach Kids to Be Heroes
Source: https://www.resume.se/marknadsforing/kampanj/barn-lar-sig-bli-vardagshjaltar-med-filmhundar/
Goal: To teach children to be everyday heroes
Claim: Courage, teamwork, and caring can make a difference.
Media: Social media, on-site event
Summary: The campaign, organized by Samy in collaboration with Attunda Fire Brigade and Gröna Lund, aims to engage children aged 3-6 by bringing Paw Patrol characters to life prior to the release of the 'Dinosaur Movie'. The event includes playful activities where children learn about bravery, helping others, and making a difference.
Camugin Strengthens Its Connection with the Territory with a Water Polo Tournament in Camogli
Goal: To strengthen the brand's connection with the community and territory of Camogli.
Summary: Camugin, a gin brand owned by 1492 Coloniale Group, initiated a water polo project in collaboration with Rari Nantes Camogli for the 2026-2027 sports season, aimed at enhancing its connection with the local community. The project, which includes a tournament involving mixed teams, focuses on creating community ties through sports and includes activities like a post-match event with a DJ set and public engagement. The collaboration will last throughout the sports season, aligning with the brand's values of authenticity, quality, and connection to the sea.
From Food Boxes to Life-Changing Empowerment Program
Source: https://www.brain.com.tw/news/articlecontent?ID=53137&sort=
Goal: To empower disadvantaged children through education and inclusive experiences
Claim: Bridging social gaps for mutual prosperity
Media: Exhibition and interactive events
Summary: The André Foundation is shifting its approach from providing food assistance to empowering disadvantaged children through education and inclusive interactions at the 2026 Taipei Children's Festival. The event breaks down social barriers by inviting both disadvantaged and affluent children to participate in shared activities, aiming to instill empathy and shared growth among all participants.
Heineken Celebrates Cannes Success with Homecoming Event
Source: https://www.adworld.ie/2026/07/17/heineken-celebrates-cannes-success-with-homecoming-event/
Goal: To encourage communities to take action to save their local pubs.
Claim: Pubs are at the heart of social connection.
Media: Documentary film, earned media, community events
Summary: Heineken Ireland celebrated its success at the Cannes Lions Festival with a homecoming event for the award-winning campaign 'The Pub That Refused To Die,' which highlights the efforts of the Kilteely community in saving their local pub, emphasizing the importance of pubs in social connections and community life.
Ezaki Glico and Kinotrope Present at ‘Successful Strategy Website Summit 2026’ Held on July 22
Source: https://www.advertimes.com/20260716/article550835/
Goal: To enhance customer engagement through a digital community
Claim: Transforming fan communities into collaborative platforms
Media: Webinars, Seminars
Summary: HeartCore held a seminar in Tokyo titled 'Successful Strategy Website Summit 2026', emphasizing the evolution of websites from creation to performance in the AI era. Notably, Glico's Hiroshi Takeko discussed the growth of their fan community 'with Glico', achieving tripled membership through better CMS utilization and new customer experiences. The event highlighted the need for robust marketing strategies and effective data utilization in the digital landscape.