Brand Tracker

Welcome to the automated Brand Tracker diaries.

Saudi Arabia

GymNation Muscle Thobe campaign delivers 14 million impressions

Brand: GymNation

Campaign: Muscle Thobe and Ghutra Collection

Source: https://campaignme.com/gymnation-muscle-thobe-and-ghutra-campaign-delivers-14-million-impressions/

Goal: Create awareness and engagement through community-driven product launch

Claim: A thobe that shows understanding of Saudi culture and fitness

Media: Earned media, owned channels, social media

Summary: GymNation launched the Muscle Thobe and Ghutra Collection, inspired by its community, which generated significant earned media coverage and cultural conversation. The campaign focused on engaging Saudi youth, promoting fitness while respecting culture, and was led in-house with support from Current Global MENAT. It successfully gained traction across social media and traditional media channels.