Campaign Diaries
Heineken pilots OpenTable program that rewards designated drivers
Goal: Reward designated drivers and promote nonalcoholic beer
Claim: Designated drivers are the heroes of the night
Media: OpenTable
Summary: Heineken has launched a pilot program in partnership with OpenTable aimed at rewarding designated drivers, inspired by the finding that many Americans do not consider safe ride options when making restaurant reservations. The program includes a pre-experience survey and offers vouchers or gift cards to participants. This initiative is designed to promote responsible drinking and the consumption of nonalcoholic beer.
Campaign Diaries
No Brand Diaries found.
Heineken Celebrates Cannes Success with Homecoming Event
Source: https://www.adworld.ie/2026/07/17/heineken-celebrates-cannes-success-with-homecoming-event/
Goal: To encourage communities to take action to save their local pubs.
Claim: Pubs are at the heart of social connection.
Media: Documentary film, earned media, community events
Summary: Heineken Ireland celebrated its success at the Cannes Lions Festival with a homecoming event for the award-winning campaign 'The Pub That Refused To Die,' which highlights the efforts of the Kilteely community in saving their local pub, emphasizing the importance of pubs in social connections and community life.
Campaign Diaries
No Brand Diaries found.
To watch: top 10 Ibero-American campaigns awarded at Cannes
Goal: To create a memorable brand experience.
Media: Social, Brand Experience, Activation, Media, Direct, Outdoor, Audio & Radio
Summary: The article lists the top 10 Ibero-American campaigns awarded at Cannes Lions 2026, highlighting various campaigns from Brazil, Peru, Mexico, Puerto Rico, and Spain, ranked by their points. Each entry includes campaign details, brands, agencies, and the countries involved.
Campaign Diaries
No Brand Diaries found.
CASE STUDY | How Heineken Turned a Deficiency into Its Best PR Campaign
Goal: To turn a deficiency into a successful PR campaign
Summary: The article discusses how Heineken transformed a deficiency into one of its best PR campaigns, highlighting Best Marketing as a leading marketing news portal in Estonia. It invites readers to subscribe to their newsletter for important news.
Campaign Diaries
No Brand Diaries found.