Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ecuador

Premiere: Garnier Agency Ecuador and Almax show that Nicolás Lapentti now plays on the side of entrepreneurs

Brand: Almax

Campaign: Match Point

Source: https://www.adlatina.com/publicidad/preestreno-garnier-agency-ecuador-y-almax-muestran-que-nicolas-lapentti-ahora-juega-del-lado-de-los-empresarios

Goal: To strengthen positioning as an Ecuadorian business park and connect with business owners.

Summary: The campaign 'Match Point' by Garnier Agency Ecuador for Almax draws parallels between high-performance sports and business growth challenges, emphasizing strategic decision-making and competition. It features tennis player Nicolás Lapentti to connect with an audience of entrepreneurs who relate to the pressures of decision-making in business. The campaign aims to reinforce Almax's identity in the market by engaging with business professionals through their shared interests.

Global

Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open

Brand: Heineken

Campaign: Second Serve Tickets

Source: https://www.adweek.com/creativity/heineken-will-reward-serena-williams-superfans-with-a-trip-to-the-us-open/

Goal: Engage fans through a nostalgic ticket stub submission for a chance to attend the U.S. Open.

Claim: Social connection is the real heart of our position.

Media: Advertising, Social Media

Summary: Heineken has launched the 'Second Serve Tickets' campaign in partnership with Serena Williams, encouraging fans to submit old ticket stubs for a chance to win tickets to the U.S. Open. The campaign is designed to deepen social connections among tennis fans and includes a creative advertisement by LePub NY featuring archival footage and animations. The initiative also aligns with Heineken’s larger campaign, 'Fans Have More Friends,' aiming to enhance the social experience around sporting events.

fan engagement Heineken 0.0 Social Connection Tennis