Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Bankinter wants to grow with companies and reinforces investment in communication

Campaign: Bankinter Banca de Empresas

Source: https://www.imagensdemarca.pt/artigo/bankinter-quer-crescer-com-as-empresas-e-reforca-investimento-em-comunicacao/

Goal: To strengthen the bank's position among businesses in Portugal

Claim: A bank that makes companies grow

Media: television, radio, digital platforms

Summary: Bankinter has launched a campaign focused on its Corporate Banking sector, representing its largest investment in promoting this business segment. The campaign, running from October 19 to November 23, highlights dedicated managers who support companies and emphasizes the bank's financing, investment, and international business services. The initiative aims to deepen relationships with current clients and extend their presence among larger and more complex projects.

Uruguay

Ecommerce Still Has Much Room to Grow in Uruguay

Brand: PedidosYa

Campaign: Quick Commerce Campaign

Source: https://infonegocios.biz/te-invito-a-comer/el-ecommerce-todavia-tiene-mucho-espacio-para-crecer-en-uruguay-juan-muxi-managing-director-de-pedidosya-uruguay

Goal: Focus on expanding quick commerce offerings.

Summary: In a recent interview, Juan Muxi, Managing Director of PedidosYa Uruguay, discussed the company's growth trajectory and future plans, highlighting a new campaign aimed at quick commerce, including categories like pharmacies and baby products. PedidosYa also focuses on user adoption for their subscription service and has been actively providing credit to partner businesses.

business growth eCommerce quick commerce

Ecuador

Premiere: Garnier Agency Ecuador and Almax show that Nicolás Lapentti now plays on the side of entrepreneurs

Brand: Almax

Campaign: Match Point

Source: https://www.adlatina.com/publicidad/preestreno-garnier-agency-ecuador-y-almax-muestran-que-nicolas-lapentti-ahora-juega-del-lado-de-los-empresarios

Goal: To strengthen positioning as an Ecuadorian business park and connect with business owners.

Summary: The campaign 'Match Point' by Garnier Agency Ecuador for Almax draws parallels between high-performance sports and business growth challenges, emphasizing strategic decision-making and competition. It features tennis player Nicolás Lapentti to connect with an audience of entrepreneurs who relate to the pressures of decision-making in business. The campaign aims to reinforce Almax's identity in the market by engaging with business professionals through their shared interests.

business growth entrepreneurship strategic decision-making Tennis

Portugal

CRESCER Program: the vision of those designing a learning experience for managers

Brand: Brands Community

Campaign: Programa CRESCER

Source: https://www.imagensdemarca.pt/artigo/programa-crescer-a-visao-de-quem-desenha-uma-experiencia-de-aprendizagem-para-gestores/

Goal: To empower entrepreneurs and leaders to make better decisions and sustainably grow their businesses.

Claim: Learning from real-world management experiences.

Summary: The third edition of the CRESCER Program focuses on executive training based on knowledge, practical experience, and direct contact with companies. It aims to help entrepreneurs and leaders make better decisions for sustainable business growth by learning management tools and engaging with professionals who have faced similar challenges. Unlike traditional executive training, this program emphasizes real-world application of knowledge in specific business contexts, enhancing learning through actual management experiences.

business growth executive training sustainability

Peru

New: TBWA Peru and BCP put entrepreneurs at the center

Brand: BCP

Campaign: Av. Contigo Emprendedor

Source: https://www.adlatina.com/publicidad/nuevo-tbwa-per-y-bcp-ponen-en-el-centro-a-los-emprendedores

Goal: To transform and recognize the effort of entrepreneurs through entertainment

Media: national television and digital platforms

Summary: Av. Contigo Emprendedor is a reality show created by BCP in partnership with TBWA Perú, featuring twelve Peruvian entrepreneurs who share their stories and compete in challenges based on real business situations. The program aims to highlight the talent and effort of entrepreneurs, providing useful tools and guidance from BCP to inspire others. One entrepreneur will win 250,000 soles to boost their business.

business growth entrepreneurship reality show

Portugal

From Paper to Market: How the GROW Program is Revolutionizing Businesses

Brand: Ritmos Urbanos

Campaign: Programa CRESCER

Source: https://www.imagensdemarca.pt/artigo/do-papel-para-o-mercado-como-o-programa-crescer-esta-a-revolucionar-negocios/

Goal: To provide tools for business owners to grow their existing businesses effectively.

Claim: Growing without losing brand identity.

Summary: The CRESCER Program helps established businesses like Ritmos Urbanos to prepare for new phases of growth by providing strategic tools and mentorship. It emphasizes that growing does not necessarily mean changing what already exists but rather enhancing it with new knowledge and structured planning. The program caters to both new and established businesses, promoting a clear understanding of growth without compromising brand identity.

brand identity business growth mentorship