BCP – Show me the case

Campaign Diaries

Peru

Preview: TBWA Peru and BCP seek to prevent against the El Niño phenomenon

Brand: BCP

Campaign: El mejor plan es cuidarnos

Source: https://www.adlatina.com/publicidad/preestreno-tbwa-per-y-bcp-buscan-prevenir-ante-el-fenmeno-el-nio

Goal: To prevent and raise awareness about climate emergencies

Claim: The best plan is to take care of ourselves

Media: Cinema advertisements

Summary: The financial institution BCP, in collaboration with TBWA Perú, launched a prevention campaign focusing on climate emergencies. Using a popular cinema advertisement face, Kiara Jiménez, they aim to transform the entertainment routine into a concrete call for collective action in homes, emphasizing that safety is a communal commitment.

Campaign Diaries

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Peru

Circus Grey, OMD and BCP Won the ANDA Grand Prize 2026

Brand: BCP

Campaign: SOS POS – Emergency Block

Source: https://www.adlatina.com/marketing/circus-grey-omd-y-bcp-obtuvieron-el-gran-premio-anda-2026

Goal: To promote emergency payment solutions

Summary: The National Association of Advertisers awarded the ANDA Grand Prize 2026 to Circus Grey, OMD, and BCP for their campaign 'SOS POS – Emergency Block.' The ceremony recognized the best advertising campaigns that effectively built brands over the past year in Peru, and saw a record number of submissions. Andrés Flores Escudero from BCP also received the Marketer of the Year award, while OMD was named the best media agency.

Campaign Diaries

No Brand Diaries found.

advertising award campaign recognition Peru

Peru

New: TBWA Peru and BCP put entrepreneurs at the center

Brand: BCP

Campaign: Av. Contigo Emprendedor

Source: https://www.adlatina.com/publicidad/nuevo-tbwa-per-y-bcp-ponen-en-el-centro-a-los-emprendedores

Goal: To transform and recognize the effort of entrepreneurs through entertainment

Media: national television and digital platforms

Summary: Av. Contigo Emprendedor is a reality show created by BCP in partnership with TBWA Perú, featuring twelve Peruvian entrepreneurs who share their stories and compete in challenges based on real business situations. The program aims to highlight the talent and effort of entrepreneurs, providing useful tools and guidance from BCP to inspire others. One entrepreneur will win 250,000 soles to boost their business.

Campaign Diaries

No Brand Diaries found.

business growth entrepreneurship reality show

Peru

New: TBWA Perú, BCP and Daniela Darcourt demonstrate the exchange rate that benefits

Brand: BCP

Campaign: Súper Tipo de Cambio

Source: https://www.adlatina.com/publicidad/nuevo-tbwa-per-bcp-y-daniela-darcout-demuestran-el-tipo-de-cambio-que-s-conviene

Goal: Increase awareness and usage of BCP's exchange rate service

Claim: The only exchange that truly benefits you is BCP's Súper Tipo de Cambio

Media: Digital platforms, TikTok Live, streaming programs

Summary: The campaign, developed by BCP and TBWA Perú, features singer Daniela Darcourt promoting the bank's 'Súper Tipo de Cambio' through a digital action that combines entertainment and engagement. The initiative effectively captured public attention in the competitive financial market and aimed to boost awareness and usage of the bank's favorable exchange services, culminating in a digital debate that revealed the campaign's true intent. To enhance engagement, BCP also offered prizes to users who participated in currency exchanges during the campaign period.

Campaign Diaries

No Brand Diaries found.

digital marketing financial services influencer marketing