Welcome to the automated Brand Tracker diaries.
Prima Ice Cream Expands Influencer Marketing. Engaging New Faces in the Summer Campaign
Goal: To create authentic and relevant content that resonates with the target audience
Media: Social media
Summary: Prima zmrzlina is expanding its influencer marketing strategy by collaborating with a diverse range of influencers for its brands, including Pegas Premium, Mrož, Kuba, and Prank!. The focus is on authenticity and creating natural content that appeals to specific audiences. Through this campaign, Prima zmrzlina aims to enhance visibility and engage with younger generations and families, utilizing both established and new influencers.
Kolsquare launches Kolsquare MCP – Strategies
Source: https://www.strategies.fr/actualites/agences/LQ6435510C/kolsquare-lance-kolsquare-mcp.html
Goal: To launch a new influencer marketing platform
Summary: Kolsquare has launched Kolsquare MCP, a new platform that aims to enhance influencer marketing strategies by providing innovative tools for brands and marketers. This initiative includes features designed to facilitate better collaboration and more effective campaigns.
Cif focuses on creators for the launch of Infinite+Clean
Goal: Engage new domestic habits through creator involvement
Claim: One spray, CIFai everything
Media: Instagram, TikTok
Summary: Cif launches its new multi-purpose spray, Infinite+Clean, with a digital campaign centered on the claim 'One spray, CIFai everything.' The campaign, developed with WPP Creative, engages creators from various backgrounds to showcase their daily cleaning experiences on social media. Participants receive personalized boxes tailored to their profiles, and the initiative includes a community challenge inviting users to share videos of their cleaning moments with the official campaign soundtrack.
Heroes of Online Changes Digital Reach for Help: Tens of Thousands Saw the Reality of Dog Shelters
Goal: Support the adoption of abandoned dogs
Claim: Influencers have a responsibility to inspire values
Media: Social media
Summary: The Heroes of Online project connected well-known Czech influencers and content creators to promote the adoption of abandoned dogs. The involvement of creators, who visited a shelter and raised awareness about animals seeking new homes, reached over 200 thousand users on social media. The project aims for long-term awareness, with influencers sharing authentic emotions and stories of animals with their followers. The pet supplies e-shop Bezedná miska supported the project by providing donations directly to the shelter. Ongoing support from fans is encouraged, including direct donations to the shelter's bank account.
One Less Worry. The Alliance of Roof Tiles in a New Campaign with Influencers Busts Myths About Roof Tiles
Goal: To show that roof tiles are a symbol of long-term certainty and modern lifestyle.
Claim: A good roof means one less worry.
Media: Media and social networks
Summary: The Alliance of Roof Tiles launched its first influencer marketing campaign titled 'O starost míň'. Through the stories of well-known Czech creators, it demonstrates that a roof made of traditional roof tiles is not only a construction element but also a symbol of long-term certainty and modern lifestyle. The campaign emphasizes that choosing quality tiled roofing is an investment in peace and comfort for families, regardless of whether they are young people with modern homes or families planning extensive renovations of older houses.
Leylaland: Penny opens first influencer supermarket with reality star Leyla Heiter
Goal: To launch a supermarket for influencers
Summary: Penny has opened a new supermarket called Leylaland in collaboration with reality star Leyla Heiter, specifically targeting influencers and their audience. This initiative aims to cater to the unique shopping needs of social media influencers.
Lavi No Longer on the Field. Chance’s New Campaign Sends Him into the World of Influencers
Goal: To introduce a new chapter for the brand involving influencer marketing
Media: online videos, social media content, digital formats
Summary: With the new season of the Chance League, a new campaign titled Lavi 2.0 is launched featuring long-time ambassador Lavi transitioning from football to the influencer world on social media, streams, and podcasts. This campaign follows Lavi's evolving narrative and includes four main spots that promote the Chance brand and products, alongside new sponsorship messages and a distinctive brand voiceover by Vilém Postránecký.
Campaign Middle East 40 Over 40 2026: Junwen Wang, Cheil MEA
Source: https://campaignme.com/campaign-middle-east-40-over-40-2026-junwen-wang-cheil-mea/
Goal: To launch and promote the DEEPAL G318 model
Media: TV, social media, influencers
Summary: Junwen Wang of Cheil MEA has been recognized on Campaign Middle East’s 40 Over 40 list for his significant impact on the brand and marketing industry over the past 15 years. With over 20 years of experience, Wang has led innovative projects including the multi-channel strategy for the DEEPAL G318 launch, achieving over 53 million views through the activation of regional influencers and overseeing end-to-end operations for the Samsung flagship media launch.
Verkkokauppa’s TikTok Currency Wins Silver Lion at Cannes
.jpg){kind=link}
Goal: Increase engagement and sales through TikTok
Media: TikTok
Summary: Verkkokauppa.com’s TikTok Currency – Viral Payback campaign has won a silver lion at the Cannes Lions festival in the Media category for Innovative Use of Influencer/Creators. In the campaign designed by NoA Bob the Robot, users could purchase products from Verkkokauppa.com through TikTok video views. The campaign has also received multiple awards previously, including at The One Show and the Grand One competition. As competition for attention decreases, the right solutions stand out, which is supported by the strategic client team.
Changi Airport bets on two Aussie mates to uncover SEA’s hidden gems
Goal: Encourage travelers to explore lesser-known destinations in Southeast Asia.
Claim: Changi Airport as the gateway to Southeast Asia.
Media: Social content, creator partnerships, destination-led storytelling
Summary: Changi Airport launched the 'A Taste of Asia' campaign featuring Australian creators Tom Smallwood and Lachy Mac to inspire travelers to explore lesser-known destinations in Southeast Asia through food and culture. The campaign aims to position Changi Airport as a key entry point to the region while promoting a deeper exploration of its diverse offerings. Trip.com is the booking partner for this initiative.
Not Too Light – Abloy Condensed Trust into a Gesture in Youth-Oriented Campaign
Goal: Engage young consumers and build relevance among them
Claim: Trust can be distilled into a gesture
Media: Social media, particularly TikTok and Instagram
Summary: Abloy, a leading brand in Finland known for locks, launched the Abloy Handshake Challenge to engage young Finnish audiences. The campaign encourages participants to create and share their unique handshake videos on social media, aiming to translate the abstract value of trust into a concrete action that resonates across cultures. The initiative involved collaborating closely with the agency SEK and notable influencers. This strategic outreach aims to establish a connection with the younger demographic, who will be decision-makers in the future.
Burger King Breaks with El Xokas After His Controversial Remarks
Goal: To promote the Grand King burger through influencer marketing
Summary: Burger King has canceled its collaboration with streamer El Xokas due to his controversial remarks that do not align with the brand's values. The campaign 'Grand King' will continue with other influencers, as El Xokas made offensive statements during a livestream. The fast-food chain aims to clarify that his comments do not represent their brand.