Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

The Yard NYC Agency Invites Women to Send Nude Photos to Themselves

Campaign: Send Nudes

Source: https://brand-news.it/brand/persona/salute/lagenzia-yard-nyc-invita-le-donne-a-mandare-foto-a-seno-nudo-a-se-stesse/

Goal: To raise awareness about breast cancer prevention

Claim: Send Nudes – for self-monitoring breast health

Media: Posters, website, social media, stickers, limited edition merchandise

Summary: For Breast Cancer Awareness Month, Yard NYC launched a campaign featuring nude selfies of women with the message 'Send Nudes', aimed at encouraging women to monitor changes in their breasts that could indicate early signs of cancer. The campaign highlights that 62.6% of women are unsure about recognizing changes and encourages them to take selfies regularly for early diagnosis. It also includes a QR code leading to resources on breast health.

France

October Pink: Brands and Companies See Life in Pink

Brand: Ruban Rose

Campaign: Agir pour soi. Donner l’élan aux autres. Changer une trajectoire

Source: https://www.cbnews.fr/marques/octobre-rose-les-marques-les-entreprises-voient-vie-rose

Goal: Raise awareness about breast cancer and encourage screening

Claim: Act for yourself. Give impetus to others. Change a trajectory

Media: Film, events, social media

Summary: In October 2026, during the 'Octobre Rose' initiative, various brands and organizations are engaging in multiple campaigns to support breast cancer research, encourage screening, and assist those affected by the disease. Notable efforts include the national awareness campaign by Ruban Rose, featuring a choreography that signifies balance and resilience, and collaborative initiatives by Lidl and France Pare-Brise that raise funds and promote early detection.

Breast Cancer Awareness charity campaign October Pink

Cyprus

Carob Awards: The Gold of the Unity PR

Brand: KEAN

Campaign: Not just her fight

Source: https://inbusinessnews.reporter.com.cy/article/480339

Goal: Raise awareness about breast cancer

Claim: Not just her fight

Media: Digital & Influencer PR

Summary: Action Global Communications won a gold award in the Digital & Influencer PR category for the 'NOT JUST HER FIGHT' campaign by KEAN, dedicated to breast cancer awareness, at this year's Carob Awards. The initiative successfully engaged the public by highlighting real stories of individuals.

Breast Cancer Awareness Digital PR influencer marketing

UAE

NEZO Salt, Aster Clinics turn everyday shopping into a breast cancer screening reminder

Brand: NEZO Salt

Campaign: Breast Cancer Awareness Campaign

Source: https://campaignme.com/nezo-salt-aster-clinics-turn-everyday-shopping-into-a-breast-cancer-screening-reminder/

Goal: Encourage women to prioritize early breast cancer detection.

Claim: While women take care of everyone else, they must not forget to take care of themselves.

Media: QR code, campaign communications, social media

Summary: NEZO Salt and Aster Clinics launched a breast cancer awareness campaign running throughout October, aimed at educating women about the importance of early detection while connecting health awareness to everyday shopping. The campaign provides access to free breast examinations at participating clinics and encourages women to remember their own health amidst caring for their families.

Breast Cancer Awareness consumer behavior early detection health campaign Women's Health

Norway

Launches ‘The Breast Hat’: – Hope it Creates Attention

Brand: Coop

Campaign: Puppehatten

Source: https://www.kampanje.com/premium/lanserer-puppehatten-haper-den-skaper-oppmerksomhet/1034969

Goal: To raise awareness about breast cancer

Media: Social media, community engagement

Summary: In collaboration with Coop, Toppfotball Kvinner has launched 'Puppehatten' to raise awareness for breast cancer during October's Rosa sløyfe-aksjonen. The initiative invites players, supporters, and the public to crochet unique pink hats, helping to foster discussion about the disease. The campaign aims to use football's influence to engage the community on women's health issues, encouraging participation and support.

Breast Cancer Awareness community engagement

Argentina

Nuevo: Issue and Super launch ‘Touch Your Breasts’, a campaign to promote early detection of breast cancer

Brand: Issue

Campaign: Tocate las tetas

Source: https://www.adlatina.com/publicidad/nuevo-issue-y-super-lanzan-tocate-las-tetas-una-campaa-para-promover-la-deteccin-temprana-del-cancer-de-mama

Goal: To promote early detection of breast cancer

Claim: Tocate las tetas

Media: Posters in subway stations, QR codes, YouTube, digital platforms, streaming actions

Summary: The campaign 'Tocate las tetas' aims to promote early detection of breast cancer through a direct and provocative message. It includes posters in subway stations with QR codes pointing to a breast self-examination tutorial. The initiative features relevant voices, UGC content creators, and expert insights, developing in three phases: tactic, validation, and awareness. The project emphasizes the importance of self-examinations and medical consultations. Issue has committed to raising awareness about breast cancer for over 10 years, including annual donations for mammograms.

Breast Cancer Awareness early detection self-examination

New Zealand

Taika Waititi creates steamy ad for Breast Cancer Foundation NZ

Brand: Breast Cancer Foundation NZ

Campaign: Save your life – rinse & repeat

Source: https://stoppress.co.nz/campaigns/taika-waititi-creates-steamy-ad-for-breast-cancer-foundation-nzs-awareness-campaign/

Goal: Encourage regular breast checking among women

Claim: The shower is the perfect place to check your breasts

Media: Short film

Summary: Taika Waititi has created a short film for the Breast Cancer Foundation NZ to raise awareness for breast cancer during Breast Cancer Awareness Month. The campaign, 'Save your life – rinse & repeat', encourages women to incorporate breast self-checking into their shower routine. New research shows a majority of women find it easy to forget to check, and the campaign aims to change this behavior through humor and memorable content.

Breast Cancer Awareness self-check Taika Waititi

Italy

Small Change, Big Difference: Miss Chiquita Comes to Life for the New Campaign for Pink Month

Brand: Chiquita

Campaign: Small Change, Big Difference

Source: https://brand-news.it/brand/alimentari/food/small-change-big-difference-miss-chiquita-prende-vita-per-la-nuova-campagna-per-il-mese-rosa/

Goal: Raise awareness about breast cancer

Media: OOH, tv, social, digital

Summary: For the first time in over 80 years, Miss Chiquita comes to life as the voice of the brand in the 'Small Change, Big Difference' campaign, focusing on breast cancer awareness in collaboration with Fondazione AIRC. The campaign encourages small everyday actions for self-care and prevention, featuring Miss Chiquita as a real woman who symbolically invites individuals to know and care for their bodies. It runs throughout October with various media channels, including prominent displays in Milan and Rome, and includes editorial collaborations and nutritional recipes.

Breast Cancer Awareness Chiquita healthy lifestyle

Belgium

Think Pink and Publicis Draw Attention to Breast Cancer During OOktober

Brand: Think Pink

Campaign: OOktober Breast Cancer Awareness Campaign

Source: https://pub.be/fr/think-pink-et-publicis-ajoutent-un-o-pour-lutter-contre-le-cancer-du-sein/

Goal: Raise awareness about breast cancer

Summary: The article discusses the collaboration between Think Pink and Publicis to raise awareness about breast cancer during the OOktober campaign. The initiative aims to attract attention to breast cancer awareness during the month of October.

Breast Cancer Awareness health campaign OOktober

Portugal

Sporting Dresses in Pink to Support the Fight Against Breast Cancer

Brand: Sporting Clube de Portugal

Campaign: Pink October

Source: https://www.imagensdemarca.pt/artigo/sporting-veste-se-de-rosa-para-apoiar-a-luta-contra-o-cancro-da-mama/

Goal: Raise awareness for breast cancer prevention and early diagnosis.

Claim: Prevention is the best play

Media: Merchandise sales, sports teams participating in the campaign

Summary: Sporting Clube de Portugal is promoting breast cancer awareness through its Pink October campaign, where various teams will wear specially designed pink uniforms throughout October. The initiative also includes a collection of merchandise, with 25% of proceeds going to support breast cancer projects. The campaign emphasizes the importance of prevention and early diagnosis.

Breast Cancer Awareness charity prevention sports campaign

Tunisia

Saatchi & Saatchi and Purple Brain take home Gerety Awards 2026 wins

Brand: Carrefour

Campaign: LumpDolls

Source: https://campaignme.com/saatchi-saatchi-and-purple-brain-take-home-gerety-awards-2026-wins/

Goal: Raise breast cancer awareness

Summary: Saatchi & Saatchi Middle East & Africa won a Gold at the 2026 Gerety Awards for the LumpDolls campaign, designed for Carrefour Tunisia to promote breast cancer awareness through traditional Sejnane clay dolls. The campaign also received recognition at other prestigious awards, including a Cannes Lions and a D&AD shortlist. Additionally, Purple Brain earned a Bronze for the A Vision, Inherited campaign related to Saudi Vision 2030.

awards Breast Cancer Awareness health campaign

Portugal

Júlia Pinheiro multiplies for a cause: encouraging women to undergo cancer screening

Brand: Liga Portuguesa Contra o Cancro

Campaign: Cuide das Suas Júlias

Source: https://www.imagensdemarca.pt/artigo/julia-pinheiro-multiplica-se-por-uma-causa-incentivar-as-mulheres-a-fazer-o-rastreio-do-cancro-da-mama/

Goal: Encourage women to undergo breast cancer screening

Claim: Caring is also preventing

Media: Television, radio, digital platforms, social media, Out of Home

Summary: The campaign 'Cuide das Suas Júlias' by Liga Portuguesa Contra o Cancro aims to encourage women to perform breast cancer screenings by using a humorous and relatable concept, connecting the idea of caring for one's breasts with the idea of screening. The campaign features Júlia Pinheiro promoting this message and is active until October, coinciding with breast cancer awareness month.

Breast Cancer Awareness screening Women's Health

Ireland

Out Look: Every Step Counts for Very Pink Run

Brand: Breast Cancer Ireland

Campaign: Very Pink Run

Source: https://www.adworld.ie/2026/08/21/out-look-every-step-counts-for-very-pink-run/

Goal: Raise funds for breast cancer research and promote participation in the event.

Claim: Every step is a step closer to a cure.

Media: Out of Home advertising including 48 Sheets, Supersides, digital dPods, Commuter Square, and overhead formats.

Summary: The Very Pink Run, organized by Breast Cancer Ireland, returns with a significant Out of Home campaign encouraging nationwide participation. The events take place in Dublin, Kilkenny, and Cork, aiming to raise funds for breast cancer research while promoting community solidarity. The campaign employs impactful visual messaging to drive awareness and engagement, highlighting that 'every step counts' towards finding a cure.

Breast Cancer Awareness charity event out of home advertising