Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

NEZO Salt, Aster Clinics turn everyday shopping into a breast cancer screening reminder

Campaign: Breast Cancer Awareness Campaign

Source: https://campaignme.com/nezo-salt-aster-clinics-turn-everyday-shopping-into-a-breast-cancer-screening-reminder/

Goal: Encourage women to prioritize early breast cancer detection.

Claim: While women take care of everyone else, they must not forget to take care of themselves.

Media: QR code, campaign communications, social media

Summary: NEZO Salt and Aster Clinics launched a breast cancer awareness campaign running throughout October, aimed at educating women about the importance of early detection while connecting health awareness to everyday shopping. The campaign provides access to free breast examinations at participating clinics and encourages women to remember their own health amidst caring for their families.

Belgium

Think Pink and Publicis Draw Attention to Breast Cancer During OOktober

Brand: Think Pink

Campaign: OOktober Breast Cancer Awareness Campaign

Source: https://pub.be/fr/think-pink-et-publicis-ajoutent-un-o-pour-lutter-contre-le-cancer-du-sein/

Goal: Raise awareness about breast cancer

Summary: The article discusses the collaboration between Think Pink and Publicis to raise awareness about breast cancer during the OOktober campaign. The initiative aims to attract attention to breast cancer awareness during the month of October.

Breast Cancer Awareness health campaign OOktober

Spain

AXA, one of the first insurers in Spain to activate advertising on ChatGPT

Brand: AXA

Campaign: Health Campaign

Source: https://ipmark.com/axa-de-las-primeras-aseguradoras-en-espana-en-activar-publicidad-en-chatgpt/

Goal: To enhance digital presence and engagement through innovative advertising.

Media: ChatGPT Ads

Summary: AXA has become one of the first insurance companies in Spain to activate advertising on ChatGPT, aiming to improve its digital presence at a critical time when AI is transforming information access. With a focus on health, this initiative aligns with AXA's strategy to leverage AI and meet customers in conversational channels to assist them during their decision-making process.

AI integration Digital Advertising health campaign insurance

USA

15 Creative Campaigns You Should Know Today

Brand: Apple

Campaign: Between Beats

Source: https://www.adlatina.com/publicidad/15-campaas-creativas-que-debes-conocer-hoy-930057155

Goal: Promote the health detection features of the Apple Watch Series 12

Media: Television, digital platforms, social media, and podcasts

Summary: This article highlights several creative campaigns, including Apple's 'Between Beats,' which showcases the Apple Watch Series 12 and its health detection system through three health-related stories. It also discusses other campaigns from brands like Bonobos, Cadbury, and ’47 during events like New York Fashion Week.

Apple Watch creative advertising health campaign

Czech Republic

Golden Middleman Dominated by Agency Hero & Outlaw. The Talent is Alice Mikulášová

Brand: Hygienic Station of the City of Prague

Campaign: Crisis Communication Management During the Hepatitis A Outbreak in Prague and the Creation of the Campaign ‘The Virus is Closer Than You Think’

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/zlaty-strednik-ovladla-agentura-herooutlaw-talentem-je-alice-mikulasova/

Goal: To manage crisis communication effectively and ensure public awareness during a health crisis

Claim: The Virus is Closer Than You Think

Summary: The Hero & Outlaw agency was recognized as the best agency at the Zlatý středník awards, where the Hygienic Station of the City of Prague won Project of the Year for its effective crisis communication strategy during a hepatitis A outbreak. The campaign focused on transparency and collaboration to address the epidemic and raised awareness among the public.

Crisis Communication health campaign public relations

Tunisia

Saatchi & Saatchi and Purple Brain take home Gerety Awards 2026 wins

Brand: Carrefour

Campaign: LumpDolls

Source: https://campaignme.com/saatchi-saatchi-and-purple-brain-take-home-gerety-awards-2026-wins/

Goal: Raise breast cancer awareness

Summary: Saatchi & Saatchi Middle East & Africa won a Gold at the 2026 Gerety Awards for the LumpDolls campaign, designed for Carrefour Tunisia to promote breast cancer awareness through traditional Sejnane clay dolls. The campaign also received recognition at other prestigious awards, including a Cannes Lions and a D&AD shortlist. Additionally, Purple Brain earned a Bronze for the A Vision, Inherited campaign related to Saudi Vision 2030.

awards Breast Cancer Awareness health campaign

Ireland

Marie Keating Foundation Maps Highlights Skin Cancer Risk in New Campaign

Brand: Marie Keating Foundation

Campaign: MoleMaps

Source: https://www.adworld.ie/2026/07/22/marie-keating-foundation-maps-highlights-skin-cancer-risk-in-new-campaign/

Goal: Encourage protection against skin cancer at home.

Claim: The danger of the sun is on their own doorstep.

Media: Geotargeted advertising, digital audio advertising

Summary: The Marie Keating Foundation, in collaboration with Boys+Girls, launched a campaign called MoleMaps to raise awareness about skin cancer risks associated with sun exposure in Ireland. The initiative aims to remind the public to use sun protection at home, similar to precautions taken when abroad, particularly focusing on the high incidence of skin cancer in the country. The campaign utilizes bespoke maps and targeted digital advertising to communicate the message effectively.

health campaign skin cancer awareness sun protection