Campaign Diaries
Displaying 4 Campaigns for this Brand.
Spain
AXA, one of the first insurers in Spain to activate advertising on ChatGPT
Brand: AXA
Campaign: Health Campaign
Source: https://ipmark.com/axa-de-las-primeras-aseguradoras-en-espana-en-activar-publicidad-en-chatgpt/
Goal: To enhance digital presence and engagement through innovative advertising.
Media: ChatGPT Ads
Summary: AXA has become one of the first insurance companies in Spain to activate advertising on ChatGPT, aiming to improve its digital presence at a critical time when AI is transforming information access. With a focus on health, this initiative aligns with AXA's strategy to leverage AI and meet customers in conversational channels to assist them during their decision-making process.
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Published: September 18, 2026
🔒 Analysis Members Only
Spain
Axa and Correos calculate the life expectancy of towns to highlight the value of the rural environment
Brand: AXA
Campaign: Calculation of life expectancy in rural areas
Source: https://www.reasonwhy.es/actualidad/axa-correos-esperanza-pueblos-valor-entorno-rural
Goal: Highlight the value of rural environments
Summary: Axa and Correos are calculating the life expectancy of rural communities to emphasize the importance of rural surroundings.
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Published: September 9, 2026
🔒 Analysis Members Only
France
Culture, Interaction, and Creators: Keys to Turning Creativity into Results
Brand: AXA
Campaign: Three Words
Goal: To provide emergency relocation for victims of domestic violence
Claim: and domestic violence
Summary: The article discusses the Creative Effectiveness Lions report, highlighting how winning campaigns effectively combine creativity with commercial impact by leveraging cultural insights, interactive experiences, and alliances with creators. Specific campaigns like AXA's 'Three Words' focus on addressing real societal issues while driving growth.
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Published: August 15, 2026
🔒 Analysis Members Only
France
WARC: Creativity Brings Results When Changing Cultural Norms
Brand: AXA
Campaign: Three Words
Goal: To change cultural norms regarding domestic violence
Summary: The article discusses insights from the Creative Effectiveness Lions report by WARC, highlighting successful campaigns that have driven measurable business results by incorporating cultural insights and engaging the audience. Notable campaigns include 'Three Words' by Publicis France for AXA, which addressed domestic violence, and 'Caramelo' by AlmapBBDO for Pedigree, which focused on Brazilian mixed-breed dogs. The report emphasizes that brands should not only reflect cultural norms but also aim to change them for growth.
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