Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Lalux compares the Parallel Worlds with Lola

Brand: Lalux

Campaign: Lalux compares the Parallel Worlds with Lola

Source: https://www.adada.lu/2026/10/lalux-compare-les-mondes-paralleles-avec-lola/

Goal: To showcase Lalux insurance coverage and its relatable aspects.

Summary: The article discusses Lalux's campaign that uses the character Lola to dive into the concept of parallel worlds, highlighting the importance of insurance in different scenarios.

Germany

Etatgain: Direct Insurer Smile Relies on Yield

Brand: Smile

Campaign: Etatgewinn

Source: https://www.horizont.at/agenturen/news/etatgewinn-direktversicherer-smile-vertraut-auf-yield-103768

Goal: To promote direct insurance offerings

Summary: The direct insurance provider Smile is leveraging yield as part of its campaign 'Etatgewinn', focusing on enhancing its market presence and appealing to customers looking for efficient insurance solutions.

insurance marketing

Sweden

Hedvig Launches Scent for Drivers with Cra-yon

Brand: Hedvig

Campaign: Scent for Drivers

Source: https://www.resume.se/marknadsforing/kampanj/parfymforetagets-nya-doft-ska-paminna-om-en-bilolycka/

Goal: To reshape communication around insurance and engage drivers.

Claim: A scent that evokes the dangers and relief of driving.

Summary: Insurance company Hedvig, in collaboration with fragrance house Cra-yon, launches a car scent designed to remind drivers of both dangers and relief. This unique scent card features a design of a crashed car and emits a fragrance pyramid that transitions from fresh top notes to smoky tones, ultimately settling into a warm base to symbolize safety after danger. The campaign aims to enhance engagement with car insurance by appealing to multiple senses.

driving safety fragrance insurance marketing innovation

Spain

The insurance company Aviva addresses the impact of menopause with a special version of Monopoly

Brand: Aviva

Campaign: Special version of Monopoly addressing menopause

Source: https://www.reasonwhy.es/actualidad/aseguradora-aviva-menopausia-monopoly-promover-conversacion

Goal: Address the impact of menopause through marketing

Summary: The insurance company Aviva tackles the impact of menopause with a special edition of Monopoly, emphasizing the importance of fostering a culture of risk in marketing to improve practices.

insurance marketing menopause

France

Kylian Mbappé Advocates for Prevention for the Insurer Alan

Brand: Alan

Campaign: Prevention Campaign

Source: https://www.strategies.fr/actualites/inspirations/LQ6662910C/kylian-mbappe-en-pointe-sur-la-prevention-pour-l-assureur-alan.html

Goal: Raise awareness about prevention

Claim: Be proactive about health

Summary: Kylian Mbappé is featured in a campaign for the insurance company Alan, focusing on the importance of health prevention. The campaign aims to encourage people to take proactive steps in caring for their health.

health insurance Kylian Mbappé prevention

Malta

‘Tailored around you’: Laferla renews its commitment to clients with new brand tagline

Brand: Laferla Insurance

Campaign: Tailored Around You

Source: https://whoswho.mt/en/tailored-around-you-laferla-renews-its-commitment-to-clients-with-new-brand-tagline

Goal: Reinforce commitment to personalized insurance solutions.

Claim: Tailored Around You

Media: Website, mobile app

Summary: Laferla Insurance has launched a new brand tagline, 'Tailored Around You,' which emphasizes their commitment to personalized insurance solutions that cater to individual client needs. The tagline reflects the company's ethos and its evolution to meet changing market demands, including a more consultative approach to insurance in an increasingly diverse population.

digital transformation insurance personalization

Spain

AXA, one of the first insurers in Spain to activate advertising on ChatGPT

Brand: AXA

Campaign: Health Campaign

Source: https://ipmark.com/axa-de-las-primeras-aseguradoras-en-espana-en-activar-publicidad-en-chatgpt/

Goal: To enhance digital presence and engagement through innovative advertising.

Media: ChatGPT Ads

Summary: AXA has become one of the first insurance companies in Spain to activate advertising on ChatGPT, aiming to improve its digital presence at a critical time when AI is transforming information access. With a focus on health, this initiative aligns with AXA's strategy to leverage AI and meet customers in conversational channels to assist them during their decision-making process.

AI integration Digital Advertising health campaign insurance

France

Isoskèle LineUp7 wins two new awards in the banking and insurance sector

Brand: Isoskèle

Campaign: LineUp7

Source: https://www.strategies.fr/actualites/agences/LQ6569455C/isoskele-lineup7-remporte-deux-nouveaux-gains-dans-le-secteur-banque-et-assurance.html

Goal: To win awards in the banking and insurance sector.

Summary: The Isoskèle LineUp7 has recently won two new awards in the banking and insurance sectors, highlighting its success and recognition in these fields.

awards banking insurance

Portugal

Allianz has responded to 95% of nearly 20,000 claims caused by storm Kristin

Brand: Allianz

Campaign: Going Beyond. Together.

Source: https://www.imagensdemarca.pt/artigo/allianz-ja-deu-resposta-a-95percent-dos-quase-20-mil-sinistros-provocados-pela-tempestade-kristin/

Goal: To enhance response capacity during extreme weather events.

Claim: Going Beyond. Together.

Summary: Allianz Portugal responded to 95% of nearly 20,000 claims caused by storm Kristin, which severely impacted the region in January. The company is holding a gathering with 700 employees in Leiria to acknowledge their support efforts, alongside a recognition event for standout employees and teams. This initiative emphasizes the company's commitment to improving its preparedness and response to extreme weather conditions.

community support emergency response insurance

New Zealand

AA Insurance and McCann NZ launch new campaign

Brand: AA Insurance

Campaign: Born ready

Source: https://stoppress.co.nz/campaigns/aa-insurance-and-mccann-nz-launch-new-campaign/

Goal: Encourage parents to embrace their children's driving independence

Claim: Born ready

Media: television, magazine, outdoor, digital, social media

Summary: AA Insurance and McCann New Zealand launched the 'Born ready' campaign featuring a young driver navigating an imaginative world called 'Hazard City'. The campaign addresses parental concerns about their teenagers' driving by showcasing the journey through a visually crafted environment, emphasizing a reassuring message that young drivers are ready for independence with the right insurance coverage.

advertising driving insurance parenting

Japan

Ryota Miyadate’s Warmth Brings Insurance Consultation Closer: Hoken no Madoguchi’s New CM Intentions

Brand: ほけんの窓口グループ

Campaign: 話しに、おいでよ。

Source: https://www.advertimes.com/20260806/article553169/

Goal: Encourage consumers to casually consult about insurance and financial future.

Claim: Come talk to us.

Media: Television, Out-Of-Home (OOH)

Summary: Hoken no Madoguchi Group launched a new TV commercial featuring Ryota Miyadate from Snow Man as their image character. The campaign, titled 'Come talk to us,' aims to make insurance consultations more approachable and alleviate consumers' fears regarding money and the future. The CM emphasizes a warm, friendly approach, encouraging people of all ages to take the first step in discussing insurance topics. The campaign is accompanied by OOH advertising in Shibuya until August 9.

advertising Consultation insurance

Global

Why Liberty Mutual turned a viral ad moment into a new brand character

Brand: Liberty Mutual

Campaign: Liberty Biberty Character Introduction

Source: https://www.marketingdive.com/news/why-liberty-mutual-turned-a-viral-ad-moment-into-a-new-brand-character/825724/

Goal: Increase brand awareness in the insurance category

Claim: A fuzzy, yellow manifestation of the feeling of great insurance

Media: Comedic 30-second and 15-second ads

Summary: Liberty Mutual has introduced a new brand character named Liberty Biberty, inspired by a mispronunciation from a past ad. Designed as a fuzzy yellow puppet, Biberty aims to enhance brand recognition in a competitive insurance market filled with character mascots. The character will engage consumers in various comedic ad spots and builds upon existing cultural relevance.

advertising brand character insurance

Czech Republic

You Must Earn Attention. The Audience Wants to Be Amazed

Brand: Mark Borkowski

Campaign: Reputation Insurance

Source: https://www.mam.cz/novinky/komunita-a-lide/2026-06/pozornost-si-musite-zaslouzit-publikum-chce-zasnout/

Goal: To provide protection for reputations in a changing digital landscape

Claim: Reputation is a vulnerable asset

Summary: Mark Borkowski, a prominent figure in global PR, highlights the increased vulnerability of reputation in today's world affected by deepfakes and cancel culture. His agency has introduced the first insurance for reputation protection, acknowledging that reputation is now more critical than ever.

Borkowski insurance PR reputation management