Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Hedvig Launches Scent for Drivers with Cra-yon

Brand: Hedvig

Campaign: Scent for Drivers

Source: https://www.resume.se/marknadsforing/kampanj/parfymforetagets-nya-doft-ska-paminna-om-en-bilolycka/

Goal: To reshape communication around insurance and engage drivers.

Claim: A scent that evokes the dangers and relief of driving.

Summary: Insurance company Hedvig, in collaboration with fragrance house Cra-yon, launches a car scent designed to remind drivers of both dangers and relief. This unique scent card features a design of a crashed car and emits a fragrance pyramid that transitions from fresh top notes to smoky tones, ultimately settling into a warm base to symbolize safety after danger. The campaign aims to enhance engagement with car insurance by appealing to multiple senses.

Sweden

Volvo aims to make driving safer with an AI-powered ‘coach’

Brand: Volvo

Campaign: Safety Coach

Source: https://www.imagensdemarca.pt/artigo/volvo-quer-tornar-a-conducao-mais-segura-com-um-coach-alimentado-por-ia/

Goal: To enhance driving safety through personalized advice based on real driving data.

Claim: Transforming real driving behavior data into practical recommendations.

Media: Volvo Cars app, infotainment system

Summary: Volvo Cars is launching an application called 'Safety Coach' that uses artificial intelligence and telematics to help drivers develop safer driving habits. The app analyzes real driving data and provides personalized recommendations based on factors like braking, acceleration, and cornering. Initially available in Sweden and Norway, it aims to incentivize safe driving behaviors that may lead to lower insurance premiums.

artificial intelligence driving safety insurance benefits