Welcome to the automated Brand Tracker diaries.
EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future
Goal: To modernize the brand through digital transformation.
Media: TikTok, website
Summary: Behr has promoted Andy Lopez to CMO, focusing on digital transformation and innovation in tackling color paralysis for DIYers. His role includes integrating digital marketing and product strategy for a seamless customer experience, following previous efforts such as TikTok content and a World Cup collaboration with Home Depot.
Sponsoring Switzerland: Brack Wins the 7th Sponsoring Excellence Award – Media Partner
Source: https://www.persoenlich.com/mediapartner/brack-gewinnt-den-7-sponsoring-excellence-award
Goal: To provide real value to fans and promote engagement through sponsorship
Media: Stadium events, merchandising, creative activations
Summary: Brack has become the naming partner of the Brack Super League for the 2025/26 season, expanding its role as a partner of youth football in Switzerland to include the highest tier of Swiss football. Through innovative approaches and integrating various marketing mix elements, Brack aims to offer value to fans, customers, and employees alike. The project was recognized at the Sponsoring Excellence Awards for its comprehensive approach and effective integration with the company's strategy.