Welcome to the automated Brand Tracker diaries.
Roshn Saudi League partners with Footballco for livestreams
Source: https://campaignme.com/roshn-saudi-league-footballco-creator-led-livestreams/
Goal: To grow awareness and fandom of the Roshn Saudi League internationally.
Claim: Experience some of the biggest games this season in a unique way.
Media: YouTube, TikTok, Facebook, Instagram
Summary: The Roshn Saudi League has partnered with Footballco to provide creator-led livestreams of selected matches, starting with Al Qadsiah vs Al Hilal on October 23, aimed at engaging international audiences through platforms they already use.
Red Bull Al Ain Club partnership launches with stadium stunt
Source: https://campaignme.com/red-bull-al-ain-club-partnership/
Goal: Support Al Ain Club's ambitions and develop local football talent
Claim: Connecting local talent with a global sporting community
Media: Stadium activation, paramotor demonstration
Summary: The Red Bull Al Ain Club partnership has launched with a paramotor activation at the club’s stadium, promoting high performance and talent development. It aims to support Al Ain Club's ambitions in the UAE and internationally while highlighting UAE football on a global stage. A key focus will be grassroots development, leveraging Red Bull’s expertise in training and youth scouting to nurture emerging players.
Preview: Corona and Gut Mexico transform fan loyalty into rewards
Goal: To reward fans' loyalty and passion for football
Claim: Transforming fan loyalty into unique rewards
Summary: Club Corona is a loyalty program launched by Corona in collaboration with Gut Mexico City and TaDa, allowing fans to accumulate points by scanning beer caps during football matches. Points can be redeemed for various rewards, including free beers and exclusive experiences with favorite players. The campaign aims to recognize and reward the passion of Mexican football fans.
New: ‘Thank You 10’, the tribute by Newcycle together with Adidas for Messi
Goal: To honor Lionel Messi's retirement from the Argentine national team
Claim: Thank you, 10
Media: Documentary, Social Media
Summary: The campaign 'Gracias 10' by Adidas, in collaboration with agency Newcycle, was created to honor Lionel Messi's farewell from the Argentine national team. It featured actions starting in Rosario, moving to Monumental Stadium, and concluding in Miami. The campaign included a giant jersey exhibit as a tribute and a documentary showcasing Messi's last moments with the national team.
Premiere: Mastercard and McCann Miami present ‘Incomparable’, a campaign that recovers the brand’s iconic slogan
Goal: To celebrate the passion for football and the moments that cannot be bought.
Claim: There are things that money can't buy, for everything else there's Mastercard.
Summary: Mastercard, the official sponsor of Club Atlético Boca Juniors, launched its new advertising campaign 'Incomparable' created by McCann Miami, which emphasizes the unquantifiable passion for football in Argentina. The campaign revives the brand's renowned slogan to highlight emotions and priceless moments associated with football, honoring the unique way Argentine fans experience the sport.
Kings League MENA names Wael Al-Fayez as MD
Source: https://campaignme.com/kings-league-mena-names-wael-al-fayez-as-md/
Goal: Expand the league to 10 teams and enhance the football experience
Media: MBC Action, Shahid, Kick, YouTube, TikTok
Summary: Kings League MENA has appointed Wael Al-Fayez as managing director as it prepares for the expanded Split 1 season, aiming to enhance football's connection with young fans in the Middle East and North Africa. The competition, featuring 10 teams, will run from September 18 to October 30, with broadcast and live streaming options available.
Mastercard Builds a New Campaign on Children’s Football Dreams
Goal: To connect children with football heroes and promote the UEFA Player Mascots program
Claim: Having Your Heroes by Your Side: priceless
Media: Television, online formats, social media
Summary: Mastercard launched a new campaign titled 'Having Your Heroes by Your Side: priceless', created by McCann Prague, focusing on the UEFA Player Mascots program through a multi-generational family perspective. The campaign features children who have the opportunity to walk onto the pitch with UEFA Champions League players and aims to highlight the support from their family members as they connect with their football heroes. The campaign was activated on August 24 and includes various media channels.
NOS introduces six content creators as ‘reinforcements’ for the new football season
Goal: To strengthen the brand's presence in football and offer concrete experiences to fans.
Claim: If it's important to you, it's important to us.
Media: Digital films, social media
Summary: NOS launches a campaign for the 2026/27 football season, introducing six content creators as ambassadors for SL Benfica and Sporting CP. The campaign includes digital films and Creators’ Cards, aiming to engage fans with exclusive content and experiences throughout the season.
From Witnesses’ Memories Came the Image of the First Goal of the Bundesliga
Source: https://www.media-marketing.com/vijesti/iz-sjecanja-svjedoka-nastala-je-slika-prvog-gola-bundeslige/
Goal: To reconstruct the first goal in Bundesliga history using AI and historical data.
Media: Digital channels, social media, print, football podcasts, LED panels, large screens, YouTube
Summary: Vodafone and Borussia Dortmund have collaborated on a project called The Unseen Goal, which aims to reconstruct the first-ever goal in Bundesliga history using artificial intelligence and extensive archival research. The campaign analyzes data and testimonies from the event to create a visual representation of the moment that was never captured on camera. The reconstruction premiered on August 29 at the BORUSSEUM, and it also gained significant visibility through various media channels.
Liverpool does not interrupt the Anfield Effect at the end of the advertisement
Source: https://www.media-marketing.com/vijesti/liverpool-ne-prekida-anfield-effect-na-kraju-reklame/
Goal: Enhance fan engagement and drive merchandise sales through a cohesive campaign
Claim: Feel the Anfield Effect
Media: Television, online platforms
Summary: Liverpool FC and adidas launched the third kit for the 2026/27 season with a campaign that transcends traditional product advertising. The 'Feel the Anfield Effect' campaign integrates creative concepts, a lifestyle offering, and a revamped online store to convert interest into purchases. By linking the atmosphere at Anfield to the capabilities of players wearing the new jersey, the advertising illustrates an almost superhuman performance. A 90-second ad featuring team captains conveys a unifying club identity while expanding the campaign's reach within their audience. The new online store is designed to enhance the shopping experience for fans.
Has adidas found the secret formula to Liverpool’s Anfield effect?
Goal: To promote Liverpool's third kit and lifestyle apparel inspired by the Anfield atmosphere
Claim: Feel the Anfield effect
Media: Campaign film, digital media
Summary: Adidas is launching a campaign titled 'Feel the Anfield effect' to promote Liverpool FC's third kit for the 2026-27 season. The campaign captures the energy of Anfield on European match nights and features players along with a film narrated by a lifelong Liverpool supporter. The kit, designed with inspiration from the crowd's movement, also coincides with a new eCommerce platform that enhances the shopping experience for fans.
Deel calls on Arsenal to assemble its global squad
Source: https://www.marketing-interactive.com/deel-calls-on-arsenal-to-assemble-its-global-squad
Goal: Connect Deel's platform with football supporters and professionals worldwide.
Claim: The world is your squad
Media: Hero film, content series
Summary: Deel has partnered with Arsenal for a campaign that highlights the parallels between building a football team and forming a global workforce. Featuring players from Arsenal's men's and women's teams, the campaign includes a hero film showing the players worldwide responding to a call to regroup in London, emphasizing the idea of global teamwork.
Jubilee Shirt marks Djurgårdens IF’s 135th anniversary
Source: https://www.resume.se/marknadsforing/kampanj/djurgardens-jubileumstroja-blir-arskort-om-135-ar/
Goal: To celebrate the 135th anniversary of Djurgårdens IF and look forward to the future
Claim: 135 years is just the beginning
Media: International football press including Soccerbible, Goal.com, and Cultkits
Summary: Djurgårdens IF is celebrating its 135th anniversary by launching a special jubilee shirt that can be redeemed for a season ticket in 2161. The initiative, created in collaboration with the agency Kontiki, aims to look forward rather than backward, emphasizing the club's legacy and future continuity. The campaign has gained notable attention in international football media.
Vodafone Takes Young Girls to Experience a Day as Professional Footballers
Goal: Encourage young girls to pursue a future in football.
Media: Digital platforms
Summary: Vodafone launched the 'Vodafone Primeira Supertaça' initiative in partnership with the Portuguese Football Federation to provide young girls with an immersive experience inspired by professional football competitions. This action aims to combat the trend of girls quitting sports during adolescence, offering personalized equipment, official officiating, and a celebratory atmosphere. The initiative also aims to impact the confidence and development of young female athletes by showcasing the importance of recognition and opportunities. The experience will continue with an invitation for participants to attend the Vodafone Women's Super Cup.
Sold TV advertising for around 400 million during the World Cup
Source: https://www.kampanje.com/premium/solgte-tv-reklame-for-rundt-400-millioner-under-fotball-vm/1021513
Goal: Increase advertising revenue during the Football World Cup
Media: Television
Summary: TV 2 experienced significant financial success during the Football World Cup, with advertising revenues estimated at around 400 million Norwegian kroner. This surge is attributed to the heightened viewer engagement and interest in the national football team, which presented unique opportunities for advertisers. As a public broadcaster, TV 2 aims to create communal experiences and engaging stories for audiences across generations.
Are You the Industry’s Best Fantasy Player?
Source: https://www.kampanje.com/premium/er-du-bransjens-beste-fantasy-spiller/1021507
Goal: Engage readers in the Fantasy Premier League
Claim: Be the best fantasy player in the industry
Media: Online
Summary: Kampanje invites its readers to join the Fantasy Premier League once again as the new season kicks off. Participants can compete in the Kampanje League for a chance to win a trophy and the title of the industry's best fantasy player, while the top three will receive a subscription to Kampanje Premium. Last season's winner was Andreas Veggeland, who ranked 21st among over 12 million players.
Advertising: Sky Launches New Spot for the Champions League
Source: https://brand-news.it/comunicazione/adv/pubblicita-sky-lancia-il-nuovo-spot-per-la-champions-league/
Goal: Promote exclusive UEFA Champions League coverage
Claim: More teams, more football, more spectacle
Media: Television and digital platforms
Summary: Sky has launched a new advertisement for the UEFA Champions League, featuring a creative metaphorical adventure of treasure hunting in football. The campaign highlights Sky's exclusive rights to broadcast 185 of the 203 Champions League matches alongside UEFA Europa League and UEFA Conference League matches for the next three years.
A Love Letter to Abu Dhabi
Source: https://campaignme.com/new-balance-al-jazira-club-share-a-love-letter-to-abu-dhabi-in-new-campaign/
Goal: Celebrate the launch of Al Jazira Club’s new kits and community spirit.
Media: Film
Summary: New Balance and Al Jazira Club have launched a campaign film titled 'A Love Letter to Abu Dhabi' to celebrate the club’s new locally-inspired kits for the 2026–27 season. The film showcases the spirit and pride of Abu Dhabi's community through the lens of passionate supporters wearing the new jerseys, emphasizing a shared identity and belonging. This initiative marks a new chapter in their partnership as New Balance continues to support the club's legacy and community values.
Central Cee Raps for Coca-Cola About Unconditional Love for the Team
Goal: To celebrate football loyalty and excitement through a musical experience
Claim: Taste Every Second
Media: Streaming platforms, social media, OOH and DOOH formats, influencer marketing, local game viewing, merchandising, retail activations
Summary: Coca-Cola Zero Sugar has launched a campaign titled 'Taste Every Second' featuring a song by British rapper Central Cee to celebrate the start of the 2026/2027 Premier League season. The song, 'The Team', reflects the emotional journey of football fans and ties into a two-minute film that captures a season's milestones. The campaign, created by WPP Open X and featuring multiple agencies, includes various media activities and a limited edition packaging with QR codes for fan engagement.
Central Cee turns Premier League feels into Coca-Cola’s latest track
Goal: Capture the emotional experience of football fandom
Claim: The team
Media: Streaming platforms, retail activations, campaign film
Summary: Coca-Cola Zero Sugar has partnered with British rapper Central Cee for its latest Premier League campaign titled 'Taste every second', which reflects the emotions of football fans through an original track called 'The team'. The campaign also features a film showcasing the emotional journey of fans throughout the season and includes limited-edition packs with QR codes for football-related prizes.
Data Giant SAS’s Deal With Liverpool FC Signals a Broader B2B Shift
Goal: To unveil the team's new away-game jersey and engage with fans
Media: Social media, live event
Summary: Liverpool Football Club (LFC) hosted an event in July at the Skylight at the Refinery to unveil their 2027 away-game jersey, inviting UK super fans and influencers. The event featured a booth by SAS, LFC's data-analytics provider, where guests could participate in interactive activities.
Paddy Power asks ‘why the football not?’ in new campaign
Source: https://www.campaignlive.co.uk/article/paddy-power-asks-why-football-not-new-campaign/1967808
Summary: Paddy Power has launched a new campaign titled 'Why the football not?', created by BBH London.
1,500 Matches Turned into One Big Football Show
Goal: To unify multiple football competitions under a single platform and enhance fan engagement.
Claim: More than 1,500 live matches this season.
Media: Television, cinema, BVOD platforms, social media, digital channels, outdoor
Summary: Sky Sports has launched a major campaign called 'Welcome to the Show' to combine various football leagues into one comprehensive viewing experience, highlighting over 1,500 live matches. The campaign features a dynamic 3D activation in Piccadilly Circus and employs tailored creative solutions for each Premier League club, aiming to foster a stronger connection between fans and their respective teams while celebrating the unique essence of each match.
A Journey of Passion
Goal: To explore the passion of MENA fans for Spanish football.
Media: LALIGA Channels, Footballco’s MENA media network including Kooora and GOAL.
Summary: LALIGA, in collaboration with Footballco, launched the documentary 'A Journey of Passion' to showcase how fans in the MENA region express their love for Spanish football. The film narrates the experiences of three dedicated fans from Egypt, Saudi Arabia, and Morocco, highlighting their emotional connections to their clubs despite geographical distances. It culminates in their journey to Spain to witness their teams live.
How Coffee Planet turned football rivalries into The Great Football Roast
Source: https://campaignme.com/how-coffee-planet-turned-football-rivalries-into-the-great-football-roast/
Goal: Engage football fans through witty banter and cultural references.
Media: Social media
Summary: Coffee Planet launched 'The Great Football Roast', a social media campaign during the FIFA World Cup 2026, where fans from different countries engaged in witty banter about their rival teams as they roasted each other. The campaign transformed each match into a playful competition of roasts, ultimately culminating in a final roast contest between Spain and Argentina. The approach aimed to capitalize on coffee consumption during late-night matches while maximizing fan interaction and visibility.
Out Look: Sky Sports breaks into Premier League season
Source: https://www.adworld.ie/2026/08/14/out-look-sky-sports-breaks-into-premier-league-season/
Goal: Build anticipation for the new Premier League season
Claim: Your home of football
Media: Out of Home advertising, digital roadside and retail formats
Summary: Sky Sports is launching a campaign under the 'Your home of football' platform to promote the upcoming Premier League season. The OOH campaign features recognizable football players and utilizes creative formats that extend beyond conventional advertising. The campaign includes special installations in Dublin and mobile advertisements near Croke Park, enhancing visibility and engagement during matchday events. PML Group's research supports the effectiveness of innovative OOH formats in capturing attention and driving brand memorability.
Equiti Becomes Jersey Sponsor for Four-Time UAE Pro League Champions, Al Wahda FC
Goal: To strengthen the partnership with Al Wahda FC and promote community engagement.
Claim: Aim Higher
Media: Club kits, training kits, and television coverage
Summary: Equiti has renewed and expanded its sponsorship agreement with Al Wahda FC for the 2026/27 season, featuring front-of-shirt branding on the club's kits. This partnership aims to reflect a long-term strategic relationship and promote community and sporting excellence, aligning with Equiti's 'Aim Higher' platform. The club's extensive media reach and history in Abu Dhabi are highlighted as key factors in the partnership.
The Best Ads of 2026 So Far
Source: https://www.adlatina.com/publicidad/los-mejores-anuncios-de-2026-hasta-el-momento
Goal: Celebrate the magic of local football through storytelling
Media: long-format advertisement
Summary: The article reviews some of the best advertising creativity of 2026 so far, highlighting particularly human-centered themes amidst the rise of AI. Notable campaigns include Adidas' 'Backyard Legends', which showcases the legacy of informal football matches with a star-studded cast including Timothée Chalamet and legends like Lionel Messi and David Beckham.
Preview: Di Paola Latina, Retina, and BetWarrior show that for Argentinians, football never ends
Goal: Celebrate the ongoing passion for Argentine football.
Claim: Our football continues all year.
Media: Video spots, digital content
Summary: The campaign 'Nuestro Fútbol' by BetWarrior focuses on the unique cultural elements of Argentine football, showcasing its folklore, rituals, and community spirit beyond the global stage. Created by Di Paola Latina and produced by Retina Studios, it emphasizes the continuous tradition of football in Argentina, utilizing AI and animation to enhance local folklore visuals. The initiative aims to keep the essence of Argentine football alive throughout the year, not just during major tournaments.
Sales Boom of Fish and Vegetables this Summer: The Haaland Effect
Goal: Increase sales of Norwegian vegetables
Claim: Nothing beats the taste of Norwegian vegetables
Media: Television, Social media
Summary: The article discusses the impact of football star Erling Braut Haaland on the sales of Norwegian carrots and seafood during the summer, particularly following the World Cup. It highlights a 'Haaland effect' where his appearances in advertisements for Bama, alongside his recorded performances in the World Cup, have positively influenced consumer interest and sales of vegetables and fish, including a prominent advertisement displayed in Times Square. The successful collaboration between Bama and Haaland goes back to 2024, and there's a noted increase in children's interest in eating vegetables.
Arsenal state of mind
Source: https://www.campaignlive.co.uk/article/arsenal-arsenal-state-mind-in-house/1966712
Goal: Unveil the new kit for the 2026/27 season
Media: film blending live action with animation
Summary: Arsenal and Adidas have launched the football team’s 2026/27 kit through a creative film that combines live action and animation.
A Pair of Englishmen in Holland (Tienda Inglesa Invites to Experience Ajax)
Goal: To recognize the talent and dreams of young aspiring football players
Media: digital platforms
Summary: Tienda Inglesa has launched a contest called 'Tras los Pasos de Alfonsina', inviting participants aged 6 to 13 to compete for a chance to win a trip for two to Amsterdam to experience Ajax. Conducted in collaboration with Fundación Celeste and inspired by a children's book, the initiative aims to celebrate the aspirations of young people who dream of becoming professional footballers. Participants must submit a video demonstrating their football skills and explaining their dreams. The final winner will be determined based on jury evaluation and public voting.
PR Expert at the Palace After World Cup Success: – The Majesty’s Speech Made a Strong Impression
Goal: Increase visibility and support for the Norwegian national football team during the World Cup.
Claim: The unifying power of football.
Media: Public Relations, Media Coverage
Summary: Jon Mørland, a communications leader, reflects on the significant impact of the Norwegian national football team's communication strategies during the World Cup held in the USA. He highlights the team's communicative success and the resonance of their performance in unifying the nation, as emphasized in a speech by King Harald upon their return.
Leeds United Football Club and Red Bull ‘New Yorkshire’ by Run Deep
Goal: To launch the team's 26/27 home kit
Media: pop-up cafe
Summary: Leeds United Football Club and Red Bull have launched the team's 26/27 home kit through a cafe pop-up event.
After Ten Years: Coca-Cola Becomes a Bundesliga Sponsor Again
Goal: Increase brand visibility in sports
Summary: Coca-Cola has announced that it will become a sponsor of the Bundesliga after a ten-year hiatus. This return to sponsorship aims to enhance the brand's visibility and engagement within the popular football league.
New Balance filmed a slow-paced ad for a boot made for speed
Goal: To convey that becoming a fast football player takes time and cannot be rushed.
Claim: A fast football player cannot be made overnight.
Media: Film, social media
Summary: New Balance Football launched the 'Can’t Be Rushed' campaign for their new Furon football boot, emphasizing that while the boot is designed for speed, becoming a fast player requires time and practice. The film features Yan Diomandé training without rush, showcasing individual effort rather than explosive play. The campaign promotes the idea of appreciating the simple joy of practice.
Mom Store celebrates the beautiful game of parenthood during World Cup season
Goal: Make Mom Store culturally relevant during the World Cup.
Claim: The beautiful game of parenthood.
Media: Social media and digital assets
Summary: Mom Store has launched a social-first campaign titled 'For the Love of the Beautiful Game' in partnership with Think Human, intertwining football terminology with parenting experiences during the World Cup season. The centerpiece is a hero film that showcases family moments through the lens of football commentary, aiming to resonate with parents and young families. The campaign emphasizes the small victories and challenges of parenthood, making it relatable and engaging for the audience.
The NFL Merch Designer for Stars Like Taylor Swift Is Making a Chair for La-Z-Boy
Goal: To engage football fans and promote custom furniture
Summary: La-Z-Boy is launching a contest that allows one winner to receive a custom recliner designed by fashion designer Kristin Juszczyk, featuring their favorite football jersey stitched into the backrest. This initiative reflects the intersection of sports fandom and personalized furniture.
Burberry Celebrates the Passion of British Fans for Football with the Campaign ‘A Good Sport’
Goal: Celebrate British football fandom and introduce autumn collection
Media: Film, Photography
Summary: Burberry has launched a new campaign titled 'A Good Sport' which focuses on the excitement and sense of belonging among British football fans as they anticipate matches. The campaign features a star-studded cast including Jason Sudeikis and Rome Beckham, highlighting the essence of fan culture and the brand's connection to the sport. Creative direction is led by Daniel Lee, with the autumn collection reimagining classic football attire.
Premiere: Naranja X invited to immortalize the GOAT on fans’ shirts
Goal: To immortalize the legacy of the greatest of all time in fans' shirts during the tournament.
Claim: The GOAT already occupies an indelible place in football history.
Summary: The 'GOAT Infinito' campaign by Naranja X aims to celebrate the legacy of the greatest of all time in football by allowing fans to permanently carry it on their shirts. Through this initiative, fans are invited to commemorate the captain's achievements during the tournament, as the shirt symbolizes shared memories and emotions among the Argentine people. Julieta López from Naranja X emphasized the importance of understanding what truly matters to people during significant moments, while Lucila Castellani stated that legends become eternal, and the symbol created embodies this sentiment.
Timvision Returns to TV with Massimo Lopez and Gigi D’Alessio for the Football Offer
Goal: Promote the new football streaming offer
Claim: Watch all Serie A matches and UEFA Champions League games
Media: Television, Digital
Summary: Timvision is launching a new advertisement featuring Massimo Lopez and Gigi D'Alessio to promote its revamped football offer ahead of the new season. The campaign introduces the new Timvision logo and emphasizes its role as a streaming aggregator in Italy, providing access to various popular platforms and content, including Serie A matches and UEFA competitions.
Hyundai Upgrades World Cup Stunts With First Robot-Powered Halftime Activation
Source: https://www.adweek.com/convergent-tv/hyundai-world-cup-robot-halftime-activation/
Goal: Showcase innovation and the future of soccer
Claim: Next Starts Now
Media: FIFA World Cup events
Summary: Hyundai Motor Company executed the first robotics-powered halftime activation at the FIFA World Cup, featuring Boston Dynamics' Atlas robot delivering the match ball and performing goal celebrations. This activation demonstrated the real-world capabilities of the humanoid robot and was part of Hyundai's broader 'Next Starts Now' campaign, aiming to showcase innovation in football. The company's strategy involved breaking through the advertising noise on a global stage like the World Cup.
TombrasNiña, Jägermeister, and Rolito Join Forces Before Argentina’s Semifinal with England
Goal: To allow Argentine fans to find and freeze bottles of England before the semifinal match.
Claim: Freeze England
Media: Social media
Summary: Jägermeister, Rolito, and TombrasNiña teamed up before the semifinal match between Argentina and England to freeze England. They froze bottles with England labels in Rolito freezers at service stations, allowing Argentine fans to find them for their pre-game rituals. The locations of these freezers were shared on social media in the hours leading up to the match.
Yard Football Center Redefines the Fan Zone Experience
Goal: Enhance fan engagement and experience
Summary: Yard Football Center is redefining the concept of fan zones to improve the experience for attendees. This initiative aims to create a more engaging and interactive environment for football fans during events.
Sponsoring Switzerland: Brack Wins the 7th Sponsoring Excellence Award – Media Partner
Source: https://www.persoenlich.com/mediapartner/brack-gewinnt-den-7-sponsoring-excellence-award
Goal: To provide real value to fans and promote engagement through sponsorship
Media: Stadium events, merchandising, creative activations
Summary: Brack has become the naming partner of the Brack Super League for the 2025/26 season, expanding its role as a partner of youth football in Switzerland to include the highest tier of Swiss football. Through innovative approaches and integrating various marketing mix elements, Brack aims to offer value to fans, customers, and employees alike. The project was recognized at the Sponsoring Excellence Awards for its comprehensive approach and effective integration with the company's strategy.
‘The Theory 116’: How to Turn a Statistic into Brand Conversation
Source: https://ipmark.com/la-teoria-116-como-convertir-dato-conversacion-marca/
Goal: Connect with football fans and generate digital engagement during the 2026 World Cup.
Claim: I have to tell you something. Spain is going to win the World Cup, and I can prove it.
Media: Digital platforms
Summary: MediaMarkt launched 'La Teoría 116' with agency After to connect emotionally with football fans as Spain participates in the 2026 World Cup. The campaign, featuring footballer Andrés Iniesta, links the historical significance of Spain's first World Cup victory to current events, aiming to enhance brand visibility and reinforce their reputation as a television specialist.
Final of the 2026 World Cup: Brand Actions Supporting La Roja
Goal: Engage fans and support the national football team
Media: Social media, public events, digital activations
Summary: As Spain prepares for the historic FIFA World Cup 2026 final against Argentina, brands are actively engaging with fans to support La Roja. Initiatives include watch parties, digital challenges, and transforming mobile network names to showcase support messages. Companies like Movistar, Vodafone, and Orange have modified their mobile identifiers temporarily, while Hellmann’s has launched experiential activations for fans in Madrid.