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Portugal

Vodafone Takes Young Girls to Experience a Day as Professional Footballers

Campaign: Vodafone Primeira Supertaça

Source: https://www.imagensdemarca.pt/artigo/vodafone-leva-jovens-raparigas-a-viver-um-dia-como-futebolistas-profissionais/

Goal: Encourage young girls to pursue a future in football.

Media: Digital platforms

Summary: Vodafone launched the 'Vodafone Primeira Supertaça' initiative in partnership with the Portuguese Football Federation to provide young girls with an immersive experience inspired by professional football competitions. This action aims to combat the trend of girls quitting sports during adolescence, offering personalized equipment, official officiating, and a celebratory atmosphere. The initiative also aims to impact the confidence and development of young female athletes by showcasing the importance of recognition and opportunities. The experience will continue with an invitation for participants to attend the Vodafone Women's Super Cup.