Campaign Diaries
Just a Click to Happy Summer from Vodafone. New Campaign from Publicis Groupe Introduces Loyalty Program
Goal: To introduce a loyalty program and engage customers
Claim: Vodafone Happy loyalty program offers new benefits every week
Media: Mobile application, television spots, social media
Summary: Vodafone has launched a new loyalty program called Vodafone Happy in celebration of its 20th anniversary in the Czech market. The campaign, created by Leo Prague, features a new mascot named Happy, designed to represent the program and engage customers through a mobile app. It includes two main commercials highlighting the program's benefits and a summer contest in partnership with OREA Hotels & Resorts. Happy will remain a long-term symbol for the program even after the campaign ends.
Campaign Diaries
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Vodafone Brings Live Podcasts to Paredes de Coura to Promote Debate on Misogyny, Equality, and…
Goal: To create space for relevant conversations on social issues
Media: Live podcasts
Summary: Vodafone will launch 'V. Cast – A Genre of Conversation' at the 2026 Vodafone Paredes de Coura festival. This initiative includes a series of live podcasts discussing issues like misogyny, gender equality, and inclusion, featuring various guests over three days in August. The goal is to foster important social discourse through cultural platforms.
Campaign Diaries
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Vodafone concludes 71 technological innovation projects supported by the PRR
Goal: To validate and accelerate the development of innovative products and services
Summary: Vodafone has completed 71 technological pilot projects in collaboration with the national innovation ecosystem as part of three Test Beds and a Mobilizing Agenda related to the Recovery and Resilience Plan (PRR). These projects, primarily developed in the Vodafone Boost Lab, allowed startups and SMEs to test solutions in areas such as AI, IoT, and healthcare. This initiative not only exceeded its contractual goals but also contributed to the acceleration of new product market entries and collaborative projects that impact economic transformation.
Campaign Diaries
No Brand Diaries found.
Vodafone aims to provide mobile satellite network across the country by 2027
Goal: To launch a satellite mobile communications service by 2027
Claim: Enhancing connectivity and resilience in emergencies
Media: Press Release, Digital Communications
Summary: Vodafone Portugal has announced a partnership with Satellite Connect Europe to launch a satellite mobile communications service across Portugal by the end of 2027. This service will enable conventional smartphones to connect in areas lacking terrestrial coverage, making Vodafone the first operator in the country to offer such technology. The initiative aims to improve connectivity in remote areas and enhance communication resilience during emergencies like storms or power outages. Before the commercial launch, Vodafone must obtain the necessary regulatory approvals.
Campaign Diaries
No Brand Diaries found.