Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

When Music Eclipses Mentalities

Brand: Vodafone

Campaign: V. Cast – A Genre of Conversation

Source: https://www.imagensdemarca.pt/artigo/quando-a-musica-eclipsa-mentalidades/

Goal: To create meaningful experiences and connect with social issues.

Media: Podcasts

Summary: At the Vodafone Paredes de Coura festival, Vodafone combines music with reflections on important societal issues by introducing 'V. Cast – A Genre of Conversation', featuring podcasts from Grupo Impresa that focus on themes such as misogyny, gender equality, and inclusion. The initiative aims to position Vodafone as a brand that engages with the public's values and concerns.

Portugal

Vodafone Brings Live Podcasts to Paredes de Coura to Promote Debate on Misogyny, Equality, and…

Brand: Vodafone

Campaign: V. Cast – A Genre of Conversation

Source: https://www.imagensdemarca.pt/artigo/vodafone-leva-podcasts-ao-vivo-ao-paredes-de-coura-para-promover-debate-sobre-misoginia-igualdade-e-inclusao/

Goal: To create space for relevant conversations on social issues

Media: Live podcasts

Summary: Vodafone will launch 'V. Cast – A Genre of Conversation' at the 2026 Vodafone Paredes de Coura festival. This initiative includes a series of live podcasts discussing issues like misogyny, gender equality, and inclusion, featuring various guests over three days in August. The goal is to foster important social discourse through cultural platforms.

gender equality inclusion podcasts