Welcome to the automated Brand Tracker diaries.
Vodafone Brings Live Podcasts to Paredes de Coura to Promote Debate on Misogyny, Equality, and…
Goal: To create space for relevant conversations on social issues
Media: Live podcasts
Summary: Vodafone will launch 'V. Cast – A Genre of Conversation' at the 2026 Vodafone Paredes de Coura festival. This initiative includes a series of live podcasts discussing issues like misogyny, gender equality, and inclusion, featuring various guests over three days in August. The goal is to foster important social discourse through cultural platforms.
Good Advertising 2026: Campaign of the Month and its Winners
Goal: To challenge common excuses and focus shifts related to gender-based violence.
Claim: This communication does not ask for attention – it takes it.
Media: Outdoor
Summary: The article highlights the winners of the 'Campaign of the Month' for July 2026, showcasing various advertising campaigns that have stood out. Notable campaigns include 'INTE ALLA MEN' by UN Women Sweden, which effectively challenges societal excuses about gender issues. Other campaigns are recognized for their unique approaches and creativity across different media.
Mastercard at the Sarajevo Film Festival: Eleven Years of Partnership Bringing Priceless Experiences
Goal: To provide unique and invaluable experiences for Mastercard users at the Sarajevo Film Festival and promote gender equality in the film industry.
Claim: The red carpet is wide enough for everyone.
Media: Social media, online platforms
Summary: Mastercard has been the exclusive sponsor of the Sarajevo Film Festival for eleven consecutive years, aiming to offer unique experiences for card users. The campaign emphasizes equality and inclusion, featuring benefits for tourists and enhanced ticket purchasing options while also promoting gender equality and community engagement. This year, Mastercard introduced a global dimension by connecting the festival to its Priceless platform, allowing film lovers to participate as VIP guests. The campaign also included numerous local business partnerships and experiences, contributing to a rich cultural immersion.
Initiative for More Women in the Names of Streets in Bosnia and Herzegovina
Source: https://www.media-marketing.com/womancomm/inicijativa-za-vise-zena-u-nazivima-bh-ulica/
Goal: To raise awareness about gender inequality in naming streets, squares, and parks in Bosnia and Herzegovina.
Claim: Stand up for EQUALITY
Summary: The campaign 'TRGni se za RAVNOPRAVNOST' aims to balance the naming of streets, squares, and parks between male and female names in Bosnia and Herzegovina, highlighting the issue of gender inequality. It underscores the contributions of women in various fields and encourages younger generations to learn about inspiring women in Bosnian history. Supported by multiple organizations, the initiative invites citizens to join and sign a petition.